Pudding.ai VS tryPencil

Pudding.ai is a real-time ad creative analysis solution that helps marketers understand their ad creative performance. It answers 3 main questions: What creative works? Why? How to improve it?

With Pudding.ai you can easily:

· View the performance of your ad creatives in real-time

· See which creative elements help or hurt your KPIs

· Get actionable insights for future campaigns

· Easily share data with everyone in your team

The AI analyses images, videos, and copy elements providing actionable insights for future campaigns. With Pudding, it becomes possible to understand what elements of the creatives work, which don’t, why, and which ads are in fatigue.

Today, it’s supporting Facebook, Instagram, Google, YouTube, Pinterest and TikTok ads allowing a complete ad creative data overview in one place. In addition, this aids in seamless communication between media and creative teams, closing the feedback loop and increasing overall productivity.

✓ FREE DEAL: monthly creative performance report for Facebook ads!

For performance marketers and agencies who need to hit their ROAS targets and scale their Facebook and Instagram spend, Pencil is the world’s first Machine-Generated Content (MGC) self-serve platform that generates, predicts, and iterates dozens of high-performance ads.

We believe AI will be as fundamental to creativity in the next century as the pencil was in the last. Compared to relying fully on designers or using ‘template’ services, Pencil helps users generate ads that are good, fast, and cheap.

How does it work? Users start by completing a short brief, then upload a few existing brand videos, images, or UGC testimonials, and then Pencil generates dozens of fresh ad creatives, ready to run on Facebook or Instagram. Users can select, share and even edit the ads they want to use, then either push them straight into their Facebook account or export to upload manually.

Pencil then uses advanced Machine Learning to improve ROAS performance over time. This is possible because users connect their Facebook Ad account with Pencil, allowing us to automatically pull granular campaign performance data and use it to iterate higher-performing assets in the next brief.