Price2Spy VS Latana

A highly-specialized online tool, Price2Spy is launched back in 2011 and is now used by more than 680 companies of all sizes, worldwide.

It helps eCommerce professionals to monitor, track and analyze their competitors' or retailers' product pricing and availability. Users are offered both pricing acquisition as well as multiple reporting mechanisms for analyzing data.

Price2Spy is based on 4 main mechanisms (price comparison, price change alerts, pricing analytics, and repricing), it provides essential aid – both in everyday pricing operations (an email alert each time it detects a price or availability change) and in strategic decision-making.

With advanced features like B2B price checks (prices protected by username/password), in-cart price capturing, and stealth IP monitoring, it represents a state-of-the-art solution when it comes to price monitoring.

Price2Spy is even capable of monitoring websites that are built to shield off monitoring applications. You can virtually see the pricing of your competition even if their websites don’t want to be monitored.

The Repricing module enables you to define your own pricing strategies identity which products can go up / down in price, and get these prices changed in your online store.

There is little to be done from your end to get the system up and running. Price2Spy offers tutorials, demos, and online support to help users along the way.

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!