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Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
Hull - The engagement layer for the internet. Hull is a platform that offers identity management, user engagement, segmentation and targeted messaging for your app.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Drmetrix - DRMetrix is the first 24/7 commercial monitoring platform designed for the direct response television industry
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
SAP Crystal Reports - SAP Crystal Reports offers easy-to-use BI and reporting tool to design and deliver meaningful business reports.
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.