Software Alternatives, Accelerators & Startups

PostcardMania VS USPS Informed Delivery

Compare PostcardMania VS USPS Informed Delivery and see what are their differences

PostcardMania logo PostcardMania

PostcardMania specializes in results-driven multichannel marketing, offering simple and streamlined solutions that include everything from custom campaigns to plug-and-play automations that trigger highly personalized mail pieces.

USPS Informed Delivery logo USPS Informed Delivery

Get an image of your mail before it arrives
  • PostcardMania Landing page
    Landing page //
    2021-07-29

PostcardMania was founded in 1998 as a small startup with a handful of staff. Since then, Founder/CEO Joy Gendusa has grown the company organically with only a phone, a computer and direct mail — without any outside funding or investment — into one of the nation’s leading marketing companies specializing in lead generation for small to large-sized businesses.

Today, PostcardMania employs more than 360 staff in the Tampa Bay, FL area and generates over $100 million in annual revenue. PostcardMania has printed over 2.24 billion mail pieces, delivered 298,000+ campaigns, and served over 100,000 clients and counting in over 350 industries.

Their suite of services includes design, printing, mailing list acquisition, mailing services, digital advertising, website development, email marketing, multichannel campaigns, API integration, responsive direct mail automation, and more — all while maintaining an extensive collection of more than 4,500 successful campaigns.

With a fleet of 5 commercial printing presses and a manufacturing team of more than 30 print professionals, PostcardMania is a rarity among API and other triggered direct mail tech companies. Rather than act as the middleman and farm out printing to other manufacturers, PostcardMania handles 100% of its printing, addressing, mailing services in-house. This provides two decades' worth of expertise and quality control to every aspect of the direct mail process.

  • USPS Informed Delivery Landing page
    Landing page //
    2023-07-27

PostcardMania features and specs

  • Marketing Automation: Yes
  • API: Yes
  • Integrations: Yes
  • Lead Generation: Yes
  • Real-time Tracking: Yes
  • Responsive Design: Yes
  • Reporting: Yes
  • Reports & analytics: Yes

USPS Informed Delivery features and specs

No features have been listed yet.

PostcardMania videos

PostcardMania Reviews: Is it Worth it? Experience from Ayoub Carpet

More videos:

  • Review - PostcardMania Reviews - Scam? REAL experience working with them

USPS Informed Delivery videos

USPS Informed Delivery could be targeted by scammers

Category Popularity

0-100% (relative to PostcardMania and USPS Informed Delivery)
Business & Commerce
100 100%
0% 0
Delivery
0 0%
100% 100
Shipping and Tracking
100 100%
0% 0
eCommerce
0 0%
100% 100

Questions and Answers

As answered by people managing PostcardMania and USPS Informed Delivery.

What makes your product unique?

PostcardMania's answer

There are many different direct mail companies across the United States, but few compare to PostcardMania, a one-stop-shop for direct mail, workflow automations, and omnichannel marketing. Unlike most direct mail automation providers, PostcardMania boasts an in-house printing service with decades of experience to ensure consistently high quality. PostcardMania never outsources printing, so all mail delivery is fast, seamless and reliable. Marketing consultants give personal and professional service that helps business owners tailor their marketing campaigns down to the smallest details, such as mailing list options, custom design, delivery schedule, and more. This means small business owners have access to automated mailings and integrated direct mail campaigns with digital targeting options based on geo-location and search-based online behaviors at entry-level rates. PostcardMania is both future-forward and hometown focused since its mission is to assist small business owners succeed and support a healthy and strong national economy.

Why should a person choose your product over its competitors?

PostcardMania's answer

For direct mail automations, PostcardMania provides a number of things competitors can’t — in house printing (for consistently high print quality), zero tech fees (so you only pay what you print and mail), and a huge template of proven, results based designs (so you don’t waste money on ineffective messaging). Beyond that, PostcardMania has an array of marketing services available, giving business owners and marketers access to invaluable marketing tools in one place. They can build a lead-generating website, schedule mailer campaigns for the entire year, customize and optimize postcards with the latest technology and design options as well as add on digital targeting on social media sites and Google. All of PostcardMania’s direct mail marketing campaigns are also analyzed and optimized for best performance. Further, successful campaign results are cataloged and shared with the public to help other businesses in similar industries. Today, PostcardMania is still the only direct mail company that bases their marketing campaigns on the results of previous successes and results tracking.

How would you describe your primary audience?

PostcardMania's answer

PostcardMania’s primary audience is comprised of savvy marketers looking for a competitive and business owners who need to improve their marketing and grow. The company’s driving purpose is to help businesses market effectively to the point they grow and expand, bringing more jobs and opportunity to the U.S. economy.

What's the story behind your product?

PostcardMania's answer

In 1998, Founder and CEO Joy Gendusa started her own postcard printing business in Clearwater, FL inside a small 600-square foot cottage with just a computer and her own marketing savvy. The idea started after Joy personally experienced a customer service nightmare with another printer that put its own phone number on her mailers. Joy vowed to never do the same, and realized she could do everything that company provided her — but better — and thus PostcardMania was born. PostcardMania quickly began growing, and in 2005, Joy needed to set herself apart from larger direct mail companies that had begun to replicate her business model. She saw PostcardMania as headed for commoditization, so she did a quick course correction and created more value — a campaign results department that tracks and shares marketing success stories with businesses in order to help them succeed and shortcut what can be a costly trial-and-error period. PostcardMania's unique approach to results-based campaigns has helped the company continue to grow year after year, despite an overall contraction in the print industry. Today PostcardMania is a $97 million-dollar company with over 350 staff and serves more than 113,000 businesses. PostcardMania’s annual revenue has grown at an average of 20% year over year since 2019, following a decade of averaging 5% growth.

User comments

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Social recommendations and mentions

Based on our record, USPS Informed Delivery seems to be more popular. It has been mentiond 150 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PostcardMania mentions (0)

We have not tracked any mentions of PostcardMania yet. Tracking of PostcardMania recommendations started around Mar 2021.

USPS Informed Delivery mentions (150)

  • aidaccess shipping question
    You are responsible for tracking your package, communicating with USPS, and telling us ASAP if there is a problem. Enter your tracking number at www.usps.com . After the package enters the U.S., register for Informed Delivery updates so that you don't miss your delivery: https://informeddelivery.usps.com/box/pages/intro/start.action. Source: about 1 year ago
  • My mail comes once a week at best. Have informed delivery and I literally get 5-8 days of mail at once. Trash gets picked up 2x a month at best. What the heck is going on?
    Sign up for Informed Delivery and at least you'll know if you're supposed to get anything. Source: over 1 year ago
  • PSA -- Check your Voter Registration Status
    If you want to see what's coming in your mail, this is a free service! I get an email every day with pictures of what's coming,and package tracking info. https://informeddelivery.usps.com/box/pages/intro/start.action. Source: over 1 year ago
  • Voting should be easy
    You might want to sign up for Informed Delivery from the USPS. It's free. They basically send you a B&W photo from the sorter machine of mail that's coming to your address. It's a good way to know if your mail has gone missing. I use it mostly because I don't get much junk mail and it saves me time from having to walk to the mail boxes at my apartment every night. Source: over 1 year ago
  • Is my toreba parcel? SMS is from USPS? But looks suspicious to me...
    Sign up for Informed Delivery if you want to keep track of USPS packages. UPS and FedEx also have their own portals that let you keep track of incoming packages. Source: over 1 year ago
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What are some alternatives?

When comparing PostcardMania and USPS Informed Delivery, you can also consider the following products

Mail Shark - Mail Shark is one of the leading platforms that offer Marketing Programs, Printing, and Direct Mail Advertising services to customers all across the globe.

PackageX - PackageX is a modern logistics platform.

Every Door Direct Mail - Every Door Direct Mail is a Marketing Resource Management Service from Vya that enables you to provide customized and meaningful direct mail campaigns each time.

Arrive Package Tracker - The best way to track all of your online orders 📦

Cactus Mailing - Cactus Mailing offers direct mail and postcard marketing services.

FLEXE Next Day Delivery - eCommerce fulfillment network for next-day ground delivery