PicPurify VS Pudding.ai

The core algorithm behind PicPurify is built based on the most advanced deep learning technology. This algorithm is inspired by the human visual system, and is continuously learning how to identify specific contents in an image by scanning millions of them.

Picpurify use the most advanced deep-learning algorithms to deliver an unprecedented accuracy on the moderation of harmful content. That make us expert in computer vision problematics. Our company has trained and then fine-tuned several convolutional neural networks to perform various tasks of classification and detection over images in the context of filtering specific contents for companies.

We fully managed all the steps related to the creation of a deep learning model, starting from the data collection/annotation to the training and optimization of the algorithms. It allow us to provide tailor-made models to companies.

Pudding.ai is a real-time ad creative analysis solution that helps marketers understand their ad creative performance. It answers 3 main questions: What creative works? Why? How to improve it?

With Pudding.ai you can easily:

· View the performance of your ad creatives in real-time

· See which creative elements help or hurt your KPIs

· Get actionable insights for future campaigns

· Easily share data with everyone in your team

The AI analyses images, videos, and copy elements providing actionable insights for future campaigns. With Pudding, it becomes possible to understand what elements of the creatives work, which don’t, why, and which ads are in fatigue.

Today, it’s supporting Facebook, Instagram, Google, YouTube, Pinterest and TikTok ads allowing a complete ad creative data overview in one place. In addition, this aids in seamless communication between media and creative teams, closing the feedback loop and increasing overall productivity.

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