Personizely is a conversion marketing toolkit used to make the most of every website visitor by collecting their contact info, increasing average order value, and boosting sales with targeted widgets. It makes it simple to create the high-converting popup with its easy to use builder which gives you the full freedom of design. Whereas using website personalization tool you can easily edit your website according to visitor's activity history, referral source, geolocation, device, cart value, order history, and many more splitting the website into variations with its visual on-site editor.
Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
Sleeknote - Set up lead capture forms on your website in minutes. No coding required. Sync your new email leads with your favorite email service provider. Try for free.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
WisePops - WisePops helps marketers build intelligent website popups and exit popups and also help to grow email list, and promote important events
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Justuno - Intelligent lead captures, personalized website messaging, and audience analytics to convert more visitors into customers.
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.