parcelLab is the leading Operations Experience Management platform globally.
We bring people and brands closer together by closing the experience gap post-sales and beyond, transforming operational complexity into opportunities to outperform for global brands such as IKEA, Bose, Puma, Farfetch and Nespresso.
For brands, that means more chances to create relationships that last. And for the people that buy from them, it means turning mundane operational moments into moments of joy.

redirection.io is a complete suite for optimizing your website traffic, user experience and SEO efficiency. It logs all the HTTP traffic of your website, displays nice dashboards to find errors and fix them in minutes. It is really fast and resilient, and can be installed on your infrastructure, without the need to target your DNS to the service.

It also features a website crawler for paid plans, which allows to find and fix issues in a matter of minutes.

Setup HTTP redirections

The "redirection assistant" helps building simple or complex redirection rules, which won't break your legitimate traffic. It is possible to test the impacts of newly created rules before they are published and applied to any production website.

Advanced SEO rules

redirection.io allows more than just redirections. The "actions" allow to override meta tags for a given page or a set of pages, add structured data, or completely manage the response headers!

You can also setup geo-redirects, drop illegitimate traffic, etc.

Performance and scale

The solution is highly performant and scalable, and can handle hundreds of thousands HTTP requests per second. It is installed and executed on your infrastructure, so there is no proxyfying performance impact.