Software Alternatives, Accelerators & Startups

Outreach VS Google Marketing Platform

Compare Outreach VS Google Marketing Platform and see what are their differences

Outreach logo Outreach

Outreach Is Your Sales Communication Platform

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Outreach Landing page
    Landing page //
    2023-10-11
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Outreach

Release Date
2014 January
Startup details
Country
United States
State
Washington
City
Seattle
Founder(s)
Andrew Kinzer
Employees
500 - 999

Outreach videos

Using Outreach.io For Outbound Marketing

More videos:

  • Review - Outreach Review & Play
  • Review - Outreach for Sales Development

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Outreach and Google Marketing Platform)
CRM
100 100%
0% 0
Surveys
0 0%
100% 100
Email Productivity
100 100%
0% 0
Forms And Surveys
0 0%
100% 100

User comments

Share your experience with using Outreach and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Outreach and Google Marketing Platform

Outreach Reviews

The 6 Best Calendly Alternatives in 2022 (Free & Paid Options)
Note: much the same as with Salesloft, it can be tempting to use Outreach’s calendar functionality if you’re already on the platform, but bear in mind that as a secondary feature built on top of the platform, it lacks the complexity needed for advanced teams.

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Outreach should be more popular than Google Marketing Platform. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Outreach mentions (13)

  • Solving the argument between Calling vs Email outreach
    Theres tons of tools to make the email personalizing faster. I.e lavender autobound.ai etc. And sequences like outreach.io / salesloft. Source: 12 months ago
  • Advice
    A solid playbook for automating emails is using a sequencing tool like outreach.io and email writer like autobound.ai. Outreach manages the sending/replying/organizing and Autobound manages the actual content of the emails. Theres other products out there for this as well, these are just two that come to mind. Source: 12 months ago
  • I'm an SDR with a very low connection rate on the phones: i'm literally considering getting a part time job at call centre, perhaps crisis intervention
    Using outreach.io? Then free trial https://www.orum.com/ and power dial your way to call heaven. Source: over 1 year ago
  • Outreach.io
    Can you buy your own subscription to outreach.io and then pass the certification on your own? You might not need your employer's help. Source: over 1 year ago
  • AE Does Not Want Me to Prospect
    I do not have it, sorry! A lot of times I am very ADD with my sales self-study, and the video was tied to an outreach.io ad for content. Source: almost 2 years ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Outreach and Google Marketing Platform, you can also consider the following products

SalesLoft - The simpliest way to build the most accurate and targeted lists of leads on the internet

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Yesware - Sell smarter with email tracking and more

Google Forms - Simple web forms from Google.

Mixmax - At Mixmax, our mission is to change how the world communicates. We’re an email productivity platform that helps sales, customer success, and recruiting teams do their jobs better.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.