Software Alternatives & Reviews

Ortto VS Ghost

Compare Ortto VS Ghost and see what are their differences

Ortto logo Ortto

Journeys made simple. Your customer data, messaging and analytics working together.

Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.
  • Ortto Landing page
    Landing page //
    2022-12-08

Ortto is an Australian-founded global marketing platform. Since our launch, we have empowered over 10,000 businesses with our software. Ortto has recently launched its new platform, allowing online businesses to unify their customer data with their CDP (Customer Data Platform), segment key audiences across the customer lifecycle, activate these audiences with personalized, multichannel customer journeys, and analyze their business for growth with a powerful suite of BI tools. This all-in-one solution is revolutionizing how online businesses grow and scale, creating remarkable customer experiences.

  • Ghost Landing page
    Landing page //
    2022-10-10

Ortto

Website
ortto.com
$ Details
freemium $29.0 / Monthly (2,000 contacts, 8,000 email/month included.)
Platforms
Salesforce Zapier Cloud Magento Shopify WooCommerce BigCommerce Segment Google Facebook Typeform Stripe Slack Twitter Hubspot Chargebee
Release Date
2021 November

Ghost

Website
ghost.org
$ Details
paid Free Trial $36.0 / Monthly (100k views/month, 2 users)
Platforms
-
Release Date
-

Ortto videos

Ortto walk through video

Ghost videos

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

Category Popularity

0-100% (relative to Ortto and Ghost)
Marketing Automation
100 100%
0% 0
Blogging
0 0%
100% 100
Email Marketing
100 100%
0% 0
CMS
0 0%
100% 100

User comments

Share your experience with using Ortto and Ghost. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ortto and Ghost

Ortto Reviews

Best 12 Klaviyo Alternatives for Shopify
Ortto, formerly known as Autopilot, allows you to view your marketing campaign through the eyes of your customers. That way, you have an idea of what needs to be adjusted. Create engaging campaigns with the drag and drop tool.
Source: adoric.com
15 Mailchimp Alternatives for SaaS Companies
Because of its focus, some of Ortto's features are more suitable for ecommerce businesses. However, the platform will help you welcome new users, send them one-off broadcasts, and schedule entire email campaigns.
Source: userlist.com
11 Best Omnisend Alternatives and Competitors for 2022
Ortto is an automated marketing platform that helps brands grow faster with customer data. It brings together businesses and customers by seamlessly uniting every interaction.
10 Best Email Marketing Software & Email Automation Tools of 2020
Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go.
The 36 Best Marketing Automation Tools to Use in 2020
Autopilot takes an entirely different approach to marketing automation compared to the rest of the tools on this post. Instead of trying to build a complete all-in-one tool, Autopilot helps you work with the best-in-class tools. Autopilot offers native integrations with a good number of tools and an easy to use visual flow builder.
Source: encharge.io

Ghost Reviews

Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io
10 Best Medium Alternatives for Reading and Publishing
With Ghost, you’ll discover a dynamic space where you can even share newsletters and earn revenues. Plus, Ghost’s opеn-sourcе naturе providеs flеxibility and control ovеr your contеnt, making it a top choice for thosе looking to makе a mark in thе digital publishing world.
9 Best Medium Alternatives for Making Money With Your Writing in 2023
In this case, you’ll need to buy and set up a custom domain, purchase web hosting, remember to update the Ghost software, manage the content curation, and so on. You don’t need to know this right out of the gate, but you do need to be comfortable with learning.
13 Best Website Builders for Creators and Social Entrepreneurs(2023)
Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content. It comes with modern tools to build a website, publish content, send newsletters & offer paid subscriptions to members.
Source: causeartist.com

Social recommendations and mentions

Based on our record, Ghost seems to be a lot more popular than Ortto. While we know about 173 links to Ghost, we've tracked only 8 mentions of Ortto. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ortto mentions (8)

  • Taking email marketing to next level?
    I can teach you and set up ortto.com for free. Source: about 1 year ago
  • Sending automated order feed to fulfillment team..
    I can help you to setup this with ortto.com. Source: about 1 year ago
  • What marketing automation tools are you using in 2023?
    Https://ortto.com/ It can do so so much it's incredible. Source: over 1 year ago
  • Is it possible to make an interactive quiz or survey in Klaviyo?
    Your best option is ortto.com not only has all the quiz features but also has a CDP built in that makes the rating of that survey and segmentation of audiences. Source: over 1 year ago
  • I have a situation where i want to integrate woocommerce with Aweber. To tag/ untag or move subscribers from a list to another list. Based on subscription time/expiration. Is this doable?
    Yes https://ortto.com/ can do that, I help you to setup it for free. Send me a private msg. Source: over 1 year ago
View more

Ghost mentions (173)

  • Proton and Standard Notes are joining forces
    Diversifying a lot. Next acquisition will be Ghost(https://ghost.org/) I bet. Similar DNA, fits in the portfolio (If they are trying to match the feature set of Google) and have no VC backing. - Source: Hacker News / about 1 month ago
  • Why I Care Deeply About Web Accessibility And You Should Too
    For example, if you are in a country where you can accept Stripe and are publishing a newsletter through, Substack or using the Ghost platform, enabling the ability to accept payments is a few clicks away. For those who cannot accept payment with Stripe, well, you are up the creek without a paddle. I do not know about you, but I see that as a barrier to access. - Source: dev.to / about 1 month ago
  • Faster Blogging: A Developer's Dream Setup
    Glee our dev friendly blogging setup has been undergoing a huge transformation for the last few weeks. For those who don't know, glee is a simple open source CLI tool that converts markdown posts into ghost blog posts. Check out the glee demo video when you have a moment! Glee: Dev-friendly Blogging Setup. - Source: dev.to / 3 months ago
  • Deploy Ghost with MySQL DB replication using helm chart
    Ghost is used by creators to run their own website to publish private content. - Source: dev.to / 4 months ago
  • Japan's Comfort Food: The Onigiri
    Not the OP but it looks to be https://ghost.org/ I use it as well for a small development blog and it's been an enjoyable experience. - Source: Hacker News / 4 months ago
View more

What are some alternatives?

When comparing Ortto and Ghost, you can also consider the following products

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.