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Oracle DMP VS Blueshift

Compare Oracle DMP VS Blueshift and see what are their differences

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Oracle DMP logo Oracle DMP

Oracle Data Management Platform (Oracle DMP) — powered by the expertise and technology of Oracle BlueKai — turns insights into action.

Blueshift logo Blueshift

The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data
  • Oracle DMP Landing page
    Landing page //
    2023-09-25
  • Blueshift Landing page
    Landing page //
    2022-09-28

Blueshift helps brands deliver relevant, connected experiences across every customer interaction.

It’s SmartHub CDP provides brands with the complete toolkit to seamlessly deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unmatched scale. The flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data across touchpoints in real-time using intelligent decisioning.

The path to delivering customer-centric experiences that grow revenue and drive results has never been quicker.

Oracle DMP features and specs

No features have been listed yet.

Blueshift features and specs

  • Multi-Channel Campaigns: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data and complete historical and real-time behaviors.
  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.
  • Advanced Segmentation: Build rich, precise customer segments within minutes based on any attribute, or behavior through our intuitive segmentation engine.
  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Oracle DMP videos

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Blueshift videos

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A complete tour of the Blueshift platform and core capabilities.

More videos:

  • Review - Half-Life: Blueshift Review
  • Review - Blueshift - Phantasma [SONG REVIEW]
  • Review - BlueShift - Kickstarter Board Game Review

Category Popularity

0-100% (relative to Oracle DMP and Blueshift)

Oracle DMP

Blueshift

Small Business CRM
100 100%
Small Business CRM
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Analytics
100 100%
Analytics
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

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What are some alternatives?

When comparing Oracle DMP and Blueshift, you can also consider the following products

Neustar PlatformOne - PlatformOne is an integrated marketing platform that enables advertisers to deliver precision marketing across all marketing activities.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

The Trade Desk - The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

Iterable - Highly-personalized, mobile-optimized email marketing

Amobee - Amobee offers data driven cross channel digital advertising across display, video, social, email and mobile.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

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