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Optimizely VS Zendesk Support Suite

Compare Optimizely VS Zendesk Support Suite and see what are their differences

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Setuply: Transform Clients into Brand Advocates. An AI-powered, purpose-built platform for client onboarding and lifecycle management, helping B2B teams accelerate revenue recognition, boost retention, and scale operations with confidence. featured
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Optimizely logo Optimizely

A/B testing you'll actually use.

Zendesk Support Suite logo Zendesk Support Suite

Zendesk Support Suite is a tool that solves and emerges multiple tasks in one place.
  • Optimizely Landing page
    Landing page //
    2023-10-04
Not present

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Zendesk Support Suite features and specs

  • Comprehensive Solution
    Zendesk Support Suite offers a comprehensive set of tools for customer support, including ticketing, messaging, and live chat. It integrates various support channels into one platform, which makes managing customer interactions more efficient.
  • Scalability
    The suite is designed to accommodate businesses of all sizes, from small startups to large enterprises, allowing companies to scale their support operations as they grow.
  • Customizability
    Zendesk provides highly flexible customization options, enabling businesses to tailor the platform to their specific needs, such as creating custom ticket forms and fields or automating workflows.
  • Integration Capabilities
    Zendesk integrates seamlessly with numerous third-party applications and services, including CRM software, marketing tools, and productivity suites, enhancing functionality and connectivity.
  • Analytics and Reporting
    The platform offers robust analytics and reporting features, allowing businesses to track performance metrics, customer satisfaction, and agent productivity, which aids in making data-driven decisions.

Possible disadvantages of Zendesk Support Suite

  • Cost
    Zendesk Support Suite can be expensive, particularly for small businesses or startups. The cost increases as you add more features or expand the number of users, which might not be feasible for all budgets.
  • Complexity
    The comprehensiveness of the suite can result in a steep learning curve, particularly for teams that are new to such extensive support platforms. This may require investing time and resources in training.
  • Customization Limitations
    While Zendesk offers numerous customization options, there might be limitations in certain areas, which can be restrictive for businesses with very specific or unusual requirements.
  • Support Response Times
    Some users have reported that Zendesk's own customer support can sometimes have slow response times, which can be frustrating when urgent assistance is needed.
  • Over-Reliance on Internet Connection
    As a cloud-based service, Zendesk requires a stable internet connection to function. Any disruptions in connectivity can hinder access and use of the support suite.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Zendesk Support Suite videos

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Category Popularity

0-100% (relative to Optimizely and Zendesk Support Suite)

Optimizely

Zendesk Support Suite

A/B Testing
100 100%
A/B Testing
0% 0
Help Desk
0 0%
Help Desk
100% 100
Analytics
100 100%
Analytics
0% 0
Customer Support
0 0%
Customer Support
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Zendesk Support Suite

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Zendesk Support Suite Reviews

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What are some alternatives?

When comparing Optimizely and Zendesk Support Suite, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

LiveAgent - LiveAgent is a fully-featured web-based live chat and help desk software. It harnesses the power of a universal inbox, real-time live chat, built-in call center, and a robust customer service portal. Start your free 1 month trial today!

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