Software Alternatives, Accelerators & Startups

Optimizely VS Travis CI

Compare Optimizely VS Travis CI and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Travis CI logo Travis CI

Simple, flexible, trustworthy CI/CD tools. Join hundreds of thousands who define tests and deployments in minutes, then scale up simply with parallel or multi-environment builds using Travis CI’s precision syntax—all with the developer in mind.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Travis CI Travis CI for Simple, Flexible, Trustworthy CI/CD Tools
    Travis CI for Simple, Flexible, Trustworthy CI/CD Tools //
    2024-10-22

Founded in Berlin, Germany, in 2011, Travis CI grew quickly and became a trusted name in CI/CD, gaining popularity among software developers and engineers starting their careers. In 2019, Travis CI became part of Idera, Inc., the parent company of global B2B software productivity brands whose solutions enable technical users to work faster and do more with less.

Today, developers at 300,000 organizations use Travis CI. We often hear about the pangs of nostalgia these folks feel when they use Travis CI, as it was one of the first tools they used at the beginning of their career journey. We are still much here, supporting those who have stuck with us along the way and remaining the best next destination on your CI/CD journey, whether you’re building your first pipelines or trying to bring some thrill back into work that’s become overloaded with AI and DevSecOps complexity.

Our Mission:

We deliver the simplest and most flexible CI/CD tool to developers eager for ownership of their code quality, transparency in how they problem-solve with peers, and pride in the results they create—one LOC at a time.

Our Promise:

We aim for nothing less than to guide every developer to the next phase of their CI/CD adventure—even if that means growing beyond our platform.

Travis CI

$ Details
paid Free Trial $13.75 / Monthly (Per Month, Per User)
Release Date
2011 January

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Travis CI features and specs

  • Ease of Use
    Travis CI offers a very user-friendly interface and straightforward setup process, making it accessible even for those new to CI/CD.
  • Integration with GitHub
    Seamlessly integrates with GitHub, allowing for automatic builds and tests triggered on pull requests and commits.
  • Wide Range of Language Support
    Supports numerous programming languages out of the box, providing built-in configurations for many common languages such as Python, Ruby, JavaScript, and Java.
  • Extensive Documentation
    Offers comprehensive and well-organized documentation, which can help users troubleshoot and understand complex setups.
  • Build Matrix
    Run your unit and integration tests across any combination of environments for comprehensive automation and absolute quality guarantees on your way to production.

Possible disadvantages of Travis CI

  • Pricing for Private Repositories
    Can become expensive for private repositories and larger teams, especially compared to some competitors that offer more generous free tiers.
  • Performance Issues
    Users have reported occasional performance issues, including slower build times and longer wait periods for queued jobs.
  • Limited Advanced Features
    Might lack some advanced features and customizations that are available in other CI/CD platforms, making it less suitable for very complex workflows.
  • Concurrency Limits
    Has limitations on the number of concurrent builds that can run, which can slow down development cycles for larger projects with many contributors.
  • Complex Configuration for Large Projects
    Configuration can become cumbersome and complex for large projects with intricate dependencies and multiple build steps.

Analysis of Travis CI

Overall verdict

  • Travis CI is a widely used continuous integration service that is generally considered good for many development projects.

Why this product is good

  • Travis CI integrates seamlessly with GitHub, which allows for automated testing and deployment processes. It is simple to set up for open-source projects and supports multiple programming languages and operating systems. The platform's intuitive interface and extensive documentation make it accessible to both beginners and experienced developers.

Recommended for

  • Open-source projects
  • Teams looking for easy GitHub integration
  • Projects that require regular automated testing
  • Developers who value extensive community support
  • Projects with varying tech stacks, due to its multi-language support

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Travis CI videos

Setting Up Your First Build

More videos:

  • Tutorial - CI/CD Core Concepts
  • Tutorial - How to Get Started with Travis CI in 0 to 5 Minutes

Category Popularity

0-100% (relative to Optimizely and Travis CI)
A/B Testing
100 100%
0% 0
Continuous Integration
0 0%
100% 100
Analytics
100 100%
0% 0
DevOps Tools
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Travis CI

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Travis CI Reviews

The Best Alternatives to Jenkins for Developers
Travis CI is another popular cloud-based CI/CD solution that integrates well with GitHub. Known for its simplicity and ease of setup, Travis CI is a great choice for open-source projects or teams that primarily work with GitHub repositories. Its configuration is based on a YAML file, making it easy to define and manage build workflows.
Source: morninglif.com
Top 10 Most Popular Jenkins Alternatives for DevOps in 2024
Travis CI is known for its simple setup, quick parallel builds, and support for multiple architectures, including popular enterprise options like IBM PowerPC and IBM Z. It’s claimed that pipelines require approximately 33% less configurable code than other CI/CD solutions, which helps make the platform more approachable. Use it instead of Jenkins when you want a fast...
Source: spacelift.io
10 Jenkins Alternatives in 2021 for Developers
You might find that Travis CI proudly promotes the fact that they have more than 900,000 open-source projects and 600,000 users on their platform with Travis CI. Automated deployment can be quickly established by following the tutorials and documentation that are currently available on their website.
The Best Alternatives to Jenkins for Developers
Travis CI is a continuous integration and testing CI/CD tool. It is free of cost for open source projects and provides seamless integration with GitHub. It supports more than 20 languages, like Node.js, PHP, Python, etc. along with Docker.
Continuous Integration. CircleCI vs Travis CI vs Jenkins
Travis CI is recommended for cases when you are working on the open-source projects, that should be tested in different environments.
Source: djangostars.com

Social recommendations and mentions

Based on our record, Travis CI seems to be more popular. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Travis CI mentions (6)

  • Front-end Guide
    We used Travis CI for our continuous integration (CI) pipeline. Travis is a highly popular CI on Github and its build matrix feature is useful for repositories which contain multiple projects like Grab's. We configured Travis to do the following:. - Source: dev.to / over 2 years ago
  • Flutter
    CI/CD for autobuild + autotests (Codemagic or Travis CI). Source: over 2 years ago
  • How To Build Your First CI/CD Pipeline With Travis CI?
    Step 2: Log on to Travis CI and sign up with your GitHub account used above. - Source: dev.to / almost 3 years ago
  • What does a DevOps engineer actually do?
    Some other hosted CI products, such as CircleCI and Travis Cl, are completely hosted in the cloud. It is becoming more popular for small organizations to use hosted CI products, as they allow engineering teams to begin continuous integration as soon as possible. Source: almost 4 years ago
  • Hosting an Angular application on GitHub Pages using Travis CI
    1. Let's create the account. Access the site https://travis-ci.com/ and click on the button Sign up. - Source: dev.to / about 4 years ago
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What are some alternatives?

When comparing Optimizely and Travis CI, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Jenkins - Jenkins is an open-source continuous integration server with 300+ plugins to support all kinds of software development

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

CircleCI - CircleCI gives web developers powerful Continuous Integration and Deployment with easy setup and maintenance.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Codeship - Codeship is a fast and secure hosted Continuous Delivery platform that scales with your needs.