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Optimizely VS Tableau

Compare Optimizely VS Tableau and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Optimizely logo Optimizely

A/B testing you'll actually use.

Tableau logo Tableau

Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Tableau Landing page
    Landing page //
    2023-10-18

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Tableau videos

+ Add

Power BI vs Tableau 🔥 5 Factors to Choose a Winner

More videos:

  • Review - What is Tableau Desktop? | A Tableau Desktop Overview
  • Demo - Tableau Software Demo

Category Popularity

0-100% (relative to Optimizely and Tableau)

Optimizely

Tableau

A/B Testing
100 100%
A/B Testing
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Business Intelligence
0 0%
Business Intelligence
100% 100

User comments

Share your experience with using Optimizely and Tableau. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Tableau

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Tableau Reviews

Embedded analytics in B2B SaaS: A comparison
A few options were disregarded from the start due to a hefty price tag, these were Looker, Tableau, Power BI, GoodData. A few options like Trevor.io, Preset, Observable were disregarded as they did not seem to fit our criteria (based on the evaluation matrix).
Source: medium.com
25 Best Statistical Analysis Software
Tableau is a top tool for data visualization that offers an easy-to-use interface and a comprehensive range of customization options. These features enable users to create compelling visualizations of their data.
Source: www.scijournal.org
Best 8 Redash Alternatives in 2023 [In Depth Guide]
Tableau is designed for everyone, including analysts, executives, and IT personnel needing a platform to process and examine data to find insights and share them with other team members via KPI dashboards.
Source: www.datapad.io
8 Alternatives to Apache Superset That’ll Empower Start-ups and Small Businesses with BI
We’ve written articles on this tool before. Read more about Tableau alternatives, and Tableau server alternatives for self-hosted tools.
Source: trevor.io
Top 10 Tableau Open Source Alternatives: A Comprehensive List
Since its inception in 2003, Tableau has grown to be one of the most popular and reliable Data Visualization and Business Intelligence tools used worldwide. Tableau can be leveraged to create robust and interactive visualizations based on an analysis of large amounts of data. Tableau visualizations are accessible on all screen sizes and devices, making it a powerful and...
Source: hevodata.com

Social recommendations and mentions

Based on our record, Tableau seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Tableau mentions (8)

  • Tableau Certified Data Analyst Exam Readiness
    Hey everyone, I'm interested in taking the Tableau Certified Data Analyst Exam Readiness course through tableau.com to prepare and get Tableau certified. I had some questions about the course, such as are the videos pre recorded or in person, do you have access to the material once the 90 days expire, and I was also wondering if anyone had input/advice for this course. Thanks! Source: 10 months ago
  • Where to publish knowledge sharing on Tableau reverse engineering and data dictionary generation?
    Could anyone recommend what media I should approach to publish my work (internet or print). I could try the Tableau forum in tableau.com but it's not very active + Tableau may be unappreciative as my work overlaps with their (pricey) data management solution. Plus it needs to be some high visibility / reputable media to count for my career development. Any recommendations welcome thanks!!! Source: over 1 year ago
  • I have huge loads of data in Redshift. How can I make this available to end-users after performing few procs and queries? It should be available online.
    Tableau public: tableau.com. Big player but your data will be made public and not really user-friendly data model. Source: about 2 years ago
  • What tips do you have on evaluating various BI tools for business needs? What are the essential criteria's you would include when evaluating different tools? The goal is to have an unbiased, objective approach.
    For example, we have a project to compare Tableau, Power BI, and InetSoft. The need for strong pagination-based email delivery eliminated Tableau. AWS's Linux instance is the targeted platform which makes Power BI less than ideal. Source: over 2 years ago
  • Anyone go into Data Analytics after this program?
    I just started learning Tableau because our dept is transitioning into Tableau from Power BI. Since I already have years of experience with Power BI I just went over their tutorials from tableau.com and got onboarded pretty quick. I'm still learning it but I'm at least able to build out reports and get things done. Its not too difficult to pickup one BI tool when you have experience with another. Source: over 2 years ago
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What are some alternatives?

When comparing Optimizely and Tableau, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Qlik - Qlik offers an Active Intelligence platform, delivering end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights, and action.

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