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Optimizely VS SAS Customer Intelligence

Compare Optimizely VS SAS Customer Intelligence and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

SAS Customer Intelligence logo SAS Customer Intelligence

SAS Customer Intelligence product suite offers tools to help digital marketers with the planning, optimization and engagement of customers.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • SAS Customer Intelligence Landing page
    Landing page //
    2023-09-12

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

SAS Customer Intelligence features and specs

  • Comprehensive Suite
    SAS Customer Intelligence offers a wide range of tools and features that cover various aspects of customer analytics, from data management to campaign management, allowing businesses to have an all-in-one solution.
  • Advanced Analytics
    The platform leverages SAS's expertise in analytics, providing robust tools for data analysis, predictive modeling, and optimization, which can help businesses make more informed decisions.
  • Scalability
    SAS solutions are known for their ability to handle large volumes of data and scale efficiently, making them suitable for businesses of all sizes.
  • Customization
    The platform provides flexibility in terms of customization, allowing businesses to tailor the features and tools to meet their specific needs and requirements.
  • Integration Capabilities
    SAS Customer Intelligence can integrate with various data sources and other enterprise systems, which enhances its functionality and enables seamless data flow across different platforms.

Possible disadvantages of SAS Customer Intelligence

  • Complexity
    Given its comprehensive and advanced features, the platform can be complex to set up and use, requiring businesses to have skilled professionals or additional training.
  • Cost
    SAS solutions can be expensive, which might be a barrier for small to medium-sized businesses that have budget constraints.
  • Implementation Time
    The implementation process for SAS Customer Intelligence can be time-consuming, particularly for businesses that need extensive customization or integration with existing systems.
  • Steep Learning Curve
    For users unfamiliar with SAS or advanced analytics tools, there can be a steep learning curve, which may require significant time and effort to overcome.
  • Resource Intensive
    Running SAS Customer Intelligence can be resource-intensive, potentially requiring significant IT infrastructure and ongoing maintenance efforts.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

SAS Customer Intelligence videos

+ Add

SAS Customer Data Platform Capabilities | SAS Customer Intelligence 360

More videos:

  • Review - SAS Customer Intelligence 360 – Plan
  • Review - Hybrid Marketing, Campaign Management, and Analytics' Last Mile Using SAS Customer Intelligence 360

Category Popularity

0-100% (relative to Optimizely and SAS Customer Intelligence)

Optimizely

SAS Customer Intelligence

A/B Testing
100 100%
A/B Testing
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Analytics
100 100%
Analytics
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and SAS Customer Intelligence

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

SAS Customer Intelligence Reviews

We have no reviews of SAS Customer Intelligence yet.
Be the first one to post

What are some alternatives?

When comparing Optimizely and SAS Customer Intelligence, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Dynamic Yield - Personalization & customer experience management

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Qubit - Qubit is a web personalization platform founded by former Google workers, using innovative technology to collect, store, process, and output data to optimize consumers' experiences on the web. Read more about Qubit.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Sailthru - Sailthru Smart DataTM technology enables businesses to optimize, automate, and deliver personalized experiences to each individual at scale.

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