Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
Based on our record, Moz Local seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Moz Local - A tool that helps you manage your business's online presence, including local listings and reviews. Pricing starts at AUD $152.64/year. Link: https://moz.com/products/local. Source: about 1 year ago
If you do consider local tools I'd check out: Https://www.brightlocal.com/local-seo-tools/ Https://moz.com/products/local. Source: over 2 years ago
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Birdeye - #1 most trusted reputation and customer experience platform for local business
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.
Yext - Yext provides your business with the tools you need to engage with customers and gives you more control over how your branding is presented throughout the various platforms that make up the online marketplace.