MoEngage is an omni-channel customer engagement solution for marketers. The AI-driven platform empowers marketers to analyze customer insights and act on futuristic engagement campaigns.
The insight-led customer engagement platform enables brands to deliver predictive messages across several channels- mobile push, on-site messages, website push, in-app, email, social media, WhatsApp, and SMS. Key Features:
Rich Push Notifications Predictive Segmentation based on user behavior, purchase history, and location Event-triggered / Contextual notifications Hyper-personalization Customer Engagement Platform Push Amplification™ Journey Optimization AI-powered optimization Geo Location / Fencing Behaviour Analysis Customer Journey Orchestration Funnel Analysis
Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
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