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Optimizely VS iNCompetitor

Compare Optimizely VS iNCompetitor and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

iNCompetitor logo iNCompetitor

Adapt within seconds by pinpointing which category, brand or product SKU prices are overpriced or underpriced, or just inline with our competitor pricing software.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • iNCompetitor Landing page
    Landing page //
    2023-06-17

Incompetitor is a complete retail competitive intelligence platform that uses competitor pricing data to help brands and retailers monitor competition. It is a plug and play pricing software that enables automatic benchmarking of competitor websites to deliver valuable insights in real-time. When combined with our Inoptimizer solution, it becomes a complete price optimization software that facilitates 360 degree price optimization which helps you stay one step ahead of your competition.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

iNCompetitor features and specs

  • Comprehensive Data Coverage
    iNCompetitor provides extensive market and competitor data across multiple categories, ensuring businesses have a broad view of the competitive landscape.
  • Real-time Insights
    Users gain access to real-time pricing and assortment data, which enables quick decision-making and agility in the marketplace.
  • Customizable Dashboards
    The platform offers customizable dashboards that allow users to tailor the information and analytics they receive to specific business needs.
  • Historical Data Analysis
    iNCompetitor offers historical data tracking, helping businesses to analyze trends over time and make data-driven forecasts.
  • User-friendly Interface
    The tool comes with an intuitive and easy-to-navigate interface, making it accessible to users with varying levels of technical expertise.

Possible disadvantages of iNCompetitor

  • Cost
    The platform may be expensive for smaller businesses or startups with limited budgets, as premium features come at a higher price point.
  • Learning Curve
    Despite its user-friendly interface, the depth and breadth of the data available can be overwhelming for new users, requiring some time to fully master.
  • Data Overload
    The sheer amount of data and insights available can lead to information overload, making it challenging for some users to distill actionable insights.
  • Integration Challenges
    Integrating iNCompetitor with other software systems and tools may require technical expertise, and could pose compatibility issues for certain businesses.
  • Dependency on Data Quality
    The accuracy and reliability of insights derived from iNCompetitor are highly dependent on the quality of the sourced data, which may vary.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

iNCompetitor videos

+ Add

INCOMPETITOR - Make better retail decisions with Intelligence Node

Category Popularity

0-100% (relative to Optimizely and iNCompetitor)

Optimizely

iNCompetitor

A/B Testing
100 100%
A/B Testing
0% 0
Price Optimization
0 0%
Price Optimization
100% 100
Analytics
100 100%
Analytics
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and iNCompetitor

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

iNCompetitor Reviews

We have no reviews of iNCompetitor yet.
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What are some alternatives?

When comparing Optimizely and iNCompetitor, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Competera - Empowering retailers with customer-centric, AI-driven pricing strategies and solutions that maximize retail profitability and elevate customer loyalty.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Pricefx - Pricefx is the leading pricing software tool that helps users to manage their pricing strategy from gathering data and insights, to defining their plan, and finally to execution.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Stratinis - Stratinis Price Optimization Software and Revenue Management Solutions

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