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Optimizely VS GoSquared

Compare Optimizely VS GoSquared and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

GoSquared logo GoSquared

GoSquared Real-Time Web Analytics. See who's reading, commenting, joining, or buying on your website right now. Watch your traffic unfold.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • GoSquared Landing page
    Landing page //
    2023-10-05

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

GoSquared features and specs

  • Real-Time Analytics
    GoSquared offers real-time analytics, allowing businesses to track visitor activity on their website as it happens.
  • User Insights
    The platform provides detailed insights into individual user behavior, helping businesses understand their customers better.
  • Ease of Use
    GoSquared is known for its user-friendly interface, making it accessible for users without extensive technical knowledge.
  • Integrations
    It integrates seamlessly with other tools such as Slack, WordPress, and Zapier, enabling smoother workflow management.
  • Customer Support
    GoSquared offers reliable customer support, with various channels available for assistance.

Possible disadvantages of GoSquared

  • Pricing
    Some users may find GoSquared's pricing plans to be on the higher side, especially small businesses or startups.
  • Limited Advanced Features
    While GoSquared covers essential analytics features comprehensively, it may lack some advanced options found in more specialized analytics tools.
  • Customization
    The level of customization available in GoSquared's dashboard and reports is relatively limited compared to competitors.
  • Learning Curve for Complex Features
    Although the basic interface is user-friendly, some of the more advanced features have a steeper learning curve.
  • Data Retention
    Some users have reported limitations in data retention durations, which might be a concern for long-term analysis.

Analysis of GoSquared

Overall verdict

  • Yes, GoSquared is considered a good analytics platform.

Why this product is good

  • GoSquared is praised for its real-time analytics, user-friendly interface, and robust features that help businesses understand and engage with their customers effectively. It offers tools for website analytics, team collaboration, live chat, and customer engagement, making it a versatile platform for businesses looking to enhance their digital presence.

Recommended for

  • Small to medium-sized businesses looking for comprehensive and real-time analytics solutions.
  • Teams seeking a user-friendly interface to efficiently track and manage website data.
  • Companies that wish to integrate live chat and customer engagement features with their analytics platform.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

GoSquared videos

+ Add

What is GoSquared?

More videos:

  • Review - GoSquared Dashboards
  • Review - GoSquared Team Inbox

Category Popularity

0-100% (relative to Optimizely and GoSquared)

Optimizely

GoSquared

A/B Testing
100 100%
A/B Testing
0% 0
Analytics
70 70%
Analytics
30% 30
Web Analytics
70 70%
Web Analytics
30% 30
Customer Support
0 0%
Customer Support
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and GoSquared

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

GoSquared Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
GoSquared — the platform that provides businesses with a profound grasp of their web traffic in real-time, along with features like analytics, CRM, live chat, and marketing automation.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
GoSquared — the platform that provides businesses with a profound grasp of their web traffic in real-time, along with features like analytics, CRM, live chat, and marketing automation.
Source: rishikap372.medium.com
10 Best Google Analytics Alternatives (Free & Paid)
Well, GoSquared is an intuitive software for you. This service asserts that it can allow you to see what is working and what needs improvement.
Source: www.socialpros.co
Free SEO Tools To Improve Your Rankings
GoSquared (Free Tier) - A webmaster analytics tool allows you to track and analyze your visitors.
Source: www.megaleechers.com
The 11 Best Alternatives to Google Analytics
GoSquared provides a lot of data and presents it in a way that's easy to understand. But you should keep in mind that, in contrast to something like Google Analytics, the emphasis in GoSquared is on identifying trends and getting a view of what's happening on your site right now.​
Source: activegrowth.com

What are some alternatives?

When comparing Optimizely and GoSquared, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

LaunchDarkly - LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

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