Software Alternatives, Accelerators & Startups

Optimizely VS Amazon AWS

Compare Optimizely VS Amazon AWS and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Amazon AWS logo Amazon AWS

Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services. Free to join, pay only for what you use.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Amazon AWS Landing page
    Landing page //
    2022-01-29

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Amazon AWS features and specs

  • Scalability
    AWS offers highly scalable services, allowing businesses to easily adjust resources based on demand without significant upfront investment.
  • Comprehensive Service Offering
    AWS provides a wide range of services, from compute and storage to machine learning and analytics, catering to diverse business needs.
  • Global Reach
    With data centers located worldwide, AWS enables low-latency access and redundancy, supporting global operations.
  • Strong Security
    AWS has robust security measures, including compliance certifications, encryption, and physical security, ensuring data and infrastructure protection.
  • Pay-as-You-Go Pricing
    AWS offers a flexible pricing model, where users only pay for what they use, helping manage costs effectively.
  • Extensive Integration Options
    AWS integrates with a wide variety of third-party services and APIs, providing seamless integration capabilities for various applications.
  • Innovation
    AWS frequently releases new services and features, staying at the forefront of technology and providing users with cutting-edge tools.

Possible disadvantages of Amazon AWS

  • Cost Management Complexity
    While the pay-as-you-go model offers flexibility, it can be challenging to track and predict costs, especially for large-scale operations.
  • Learning Curve
    AWS has a comprehensive set of services and features, which can be overwhelming for new users to learn and manage effectively.
  • Potential Vendor Lock-In
    Relying heavily on AWS services may result in vendor lock-in, making it difficult to switch providers or migrate workloads in the future.
  • Service Limitations
    Certain AWS services might have limitations or restrictions, which could hinder specific use cases or require workarounds.
  • Support Costs
    AWS offers different support tiers, and premium support options can be expensive for businesses needing immediate and advanced technical assistance.
  • Performance Variability
    Performance can vary based on server load and geographic location, which may affect the consistency and reliability of certain services.
  • Complex Pricing Structure
    AWS's pricing structure can be complicated, with various pricing models and options making it hard to determine the most cost-efficient choice.

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Amazon AWS videos

Amazon Web Services vs Google Cloud Platform - AWS vs GCP | Difference Between GCP and AWS

More videos:

  • Review - Are AWS Certifications worth it?
  • Review - AWS Certified Solutions Architect Associate Certification Will Get You Paid!

Category Popularity

0-100% (relative to Optimizely and Amazon AWS)
A/B Testing
100 100%
0% 0
Cloud Computing
0 0%
100% 100
Analytics
100 100%
0% 0
Cloud Infrastructure
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Amazon AWS

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Amazon AWS Reviews

  1. macloughlin
    · AV engineer ·
    The best cloud platform out there

    You could say a lot of things about AWS, but among the cloud platforms (and I've used quite a few) AWS takes the cake. It is logically structured, you can get through its documentation relatively easily, you have a great variety of tools and services to choose from [from AWS itself and from third-party developers in their marketplace]. There is a learning curve, there is quite a lot of it, but it is still way easier than some other platforms. I've used and abused AWS and EC2 specifically and for me it is the best.

    👍 Pros:    Great documentation|Website structure visualization|You have control over everything|Flexibility
    👎 Cons:    Learning curve|A lot of dashboards for different things

Top 15 MuleSoft Competitors and Alternatives
API Gateway private endpoints allow AWS customers to use API endpoints inside their VPC. They can leverage Route 53 resolver endpoints and hybrid connectivity to access APIs and integrated backend services from on-premises clients.
Best Dedicated Server Providers in India: A Comparative Analysis
Dedicated hosts on Amazon EC2 are physical servers that are completely dedicated to meeting corporate compliance standards. With AWS, you can create EC2 instances on a dedicated server. The flexibility offered by Amazon EC2 is definitely one of its biggest advantages, along with high scalability. Apart from that, it isn’t much better than dedicated servers.
Source: moralstory.org
Best Dedicated Server Providers for E-commerce Businesses in India
The dedicated server options from Amazon Web Services (AWS), a well-known brand in the tech industry, are equally excellent. AWS’s elastic infrastructure can smoothly adjust to your demands whether your e-commerce business encounters variable traffic or you expect quick development. AWS guarantees that the speed and performance of your website will always be unmatched thanks...
The Best Dedicated Server Operating System for UK-Based Business
Cloud computing behemoth AWS is renowned for its extensive infrastructure and scalability choices. You can make use of AWS’s numerous data centers, which are positioned strategically to offer low-latency services all across the UK.
Source: featurestic.com
The Best Dedicated Servers for Enterprise Businesses in India: Scalable and Reliable
The extensive selection of cloud-based solutions offered by AWS is one of its main advantages. AWS provides a wide range of cloud services, including computing power, storage choices, databases, machine learning, analytics tools, and dedicated servers. This adaptability enables businesses to create scalable, flexible, and affordable solutions customized to their needs.
Source: india07.in

Social recommendations and mentions

Based on our record, Amazon AWS seems to be more popular. It has been mentiond 443 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Amazon AWS mentions (443)

  • How to Host an Express App on AWS EC2 with NGINX (Free Tier Guide)
    Sign in to your AWS account. If you’re new to AWS, you can sign up for the free tier to get started without any upfront cost. - Source: dev.to / 14 days ago
  • Understanding AWS Regions and Availability Zones: A Guide for Beginners
    Amazon Web Services (AWS) has completely changed the game for how we build and manage infrastructure. Gone are the days when spinning up a new service meant begging your sys team for hardware, waiting weeks, and spending hours in a cold data center plugging in cables. Now? A few clicks (or API calls), and yes — you've got an entire data center at your fingertips. - Source: dev.to / 8 days ago
  • AWS S3 Storage Classes Explained: Choosing the Right One
    Choosing the right AWS S3 storage class depends on how frequently you access your data and your cost constraints. - Source: dev.to / about 1 month ago
  • Deploy a Django Rest Api on AWS EC2 using Docker, NGINX, Gunicorn and GitHub Action.
    Let’s start by setting up an EC2 instance to deploy our application. To do this, and you’ll need to open an AWS account (if you don’t already have one). - Source: dev.to / 3 months ago
  • AWS Solution Architect Job Description: Roles, Skills & Responsibilities (2025)
    The demand for cloud computing expertise continues to soar, and at the heart of many successful cloud implementations is the AWS Solution Architect. Amazon Web Services (AWS) dominates the cloud market, making professionals who can design, build, and manage solutions on its platform highly sought after. But what exactly does this role entail? Understanding the typical AWS Solution Architect job description is... - Source: dev.to / 12 days ago
View more

What are some alternatives?

When comparing Optimizely and Amazon AWS, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

DigitalOcean - Simplifying cloud hosting. Deploy an SSD cloud server in 55 seconds.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Microsoft Azure - Windows Azure and SQL Azure enable you to build, host and scale applications in Microsoft datacenters.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Linode - We make it simple to develop, deploy, and scale cloud infrastructure at the best price-to-performance ratio in the market.