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OpenX VS Google Marketing Platform

Compare OpenX VS Google Marketing Platform and see what are their differences


Ad technology platform available as a hosted service or as an open source download.

Google's unified and improved marketing and analytics tools.
OpenX Landing Page
OpenX Landing Page
Google Marketing Platform Landing Page
Google Marketing Platform Landing Page

OpenX details

Categories
Ad Networks Small Business Business Network
Website openx.com  

Google Marketing Platform details

Categories
Ad Networks Small Business Business Network
Website marketingplatform.google.com  

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

Category Popularity

0-100% (relative to OpenX and Google Marketing Platform)
45
45%
55%
55
47
47%
53%
53
0
0%
100%
100
43
43%
57%
57

Reviews

These are some of the external sources and on-site user reviews we've used to compare OpenX and Google Marketing Platform

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

Google Marketing Platform Reviews

We have no reviews of Google Marketing Platform yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

OpenX mentions (0)

We have not tracked any mentions of OpenX yet. Tracking of OpenX recommendations started around Mar 2021.

Google Marketing Platform mentions (1)

  • I have a paragraph in Rubik 16px regular and would like to highlight a few words, but Rubik 16px bold doesn't stand out at all. Changing color or adding an underline make the words look like a link, but they are not. How would you solve this?
    I would suggest highlight it with muted background colour like we do on MS WORD and and make word bold. Check testimony part here Https://marketingplatform.google.com/about/. - Source: Reddit / about 2 months ago

What are some alternatives?

When comparing OpenX and Google Marketing Platform, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

AerServ - AerServ offers monetization solution for mobile publishers.

Celtra - Leading creative technology for data-driven brand display advertising across all screens.

User reviews

Share your experience with using OpenX and Google Marketing Platform. For example, how are they different and which one is better?

Post a review