Software Alternatives & Reviews

OpenX VS AppNexus Publisher SSP

Compare OpenX VS AppNexus Publisher SSP and see what are their differences

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.

AppNexus Publisher SSP logo AppNexus Publisher SSP

AppNexus Publisher SSP provides advanced controls to manage your demand partners across desktop, mobile, native, and video.
  • OpenX Landing page
    Landing page //
    2023-02-07
  • AppNexus Publisher SSP Landing page
    Landing page //
    2023-06-27

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

AppNexus Publisher SSP videos

No AppNexus Publisher SSP videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to OpenX and AppNexus Publisher SSP)
Ad Networks
89 89%
11% 11
Advertising
88 88%
12% 12
Ad Servers
84 84%
16% 16
Business & Commerce
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare OpenX and AppNexus Publisher SSP

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

AppNexus Publisher SSP Reviews

We have no reviews of AppNexus Publisher SSP yet.
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What are some alternatives?

When comparing OpenX and AppNexus Publisher SSP, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

PubMatic - PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

AerServ - AerServ offers monetization solution for mobile publishers.

Index Exchange - Index Exchange is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.