Software Alternatives, Accelerators & Startups

Open Loyalty VS Optimizely

Compare Open Loyalty VS Optimizely and see what are their differences

Open Loyalty logo Open Loyalty

100% customizable loyalty platform with ready to-use-features gamification and loyalty features. Available in Open Source and Enterprise edition.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Open Loyalty Landing page
    Landing page //
    2023-03-26

Open Loyalty is loyalty software for developing dedicated loyalty applications, prepared for large-scale projects, proven by partners. It is a technological stack for all kinds of loyalty applications. Created by developers for developers.

With Open Loyalty you can build applications like: loyalty modules for eCommerce, full loyalty programs for off-line and on-line, motivational programs for sales department or customer care programs with mobile app. The variety applications depends on your imagination.

As a customer you will get new additional loyalty and gamification features in eCommerce which we call the eCommerce Cockpit. Customers can also access loyalty programs through the web service on a subdomain where they can interact with the whole loyalty program - we call this web service Client Cockpit. Everything is fully customizable in design.

On the other hand administrators can manage and monitor every piece of the loyalty program with a dashboard which we call Admin Cockpit. Merchants in off-line stores can use POS Cockpit - a mobile friendly web application thanks to which they can register customers and match customer with transactions.

  • Optimizely Landing page
    Landing page //
    2023-10-04

Open Loyalty videos

Open Loyalty - Quick Product Tour

More videos:

  • Review - Open Loyalty product tour

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Open Loyalty and Optimizely)
Loyalty Marketing
100 100%
0% 0
A/B Testing
0 0%
100% 100
Customer Loyalty Program
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Open Loyalty and Optimizely

Open Loyalty Reviews

Best Loyalty Software for 2024 [Industry Guide] - Loyalty & Reward Co
Open Loyalty was founded and is based in Poland and is an API-first loyalty program software platform with a headless approach, with an extremely flexible solution. Key clients include US Soccer and Equiva.

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

What are some alternatives?

When comparing Open Loyalty and Optimizely, you can also consider the following products

LoyaltyLion - LoyaltyLion is a data-driven loyalty and engagement platform trusted by thousands of ecommerce brands worldwide.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Antavo - Antavo is a contest app platform to grow and engage your audience. Viral contests, sweepstakes and giveaways to mobile, web and social.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Propello - Grow Revenue, Reduce Customer Churn, Retain Customers. Reward-driven customer loyalty & retention programmes, partner marketing platform and referral programmes

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.