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Forrester Research mentions (3)

• How Digital Transformation Can Help Businesses Align Their Marketing And Sales To Drive Growth?

  One of the most important factors in establishing a scalable, repeatable revenue machine is sales and marketing alignment. In aligned organizations, sales and marketing verticals function together in a coordinated effort to achieve the ultimate goal of revenue. Researchers have found that organizations with tightly aligned sales and marketing enjoy 36% higher customer retention rates and 38% higher sales win rates... Source: about 3 years ago

• Predict attacks before they happen with SECNOLOGY

  However, when it comes to cybersecurity, we still depend on threat intelligence as a critical defensive tool. Worse, threat intelligence only protects a portion of the threats already exposed, while attackers are constantly innovating – creating new malware apps, phishing domains and attack plans. Threat intelligence is invaluable to incident response. Source: about 3 years ago

• Common AI Ethics Mistakes Companies Are Making

  "Part of the challenge lies in the way principles get articulated. They're not implementable," said Kjell Carlsson, principal analyst at Forrester Research, who covers data science, machine learning, AI, and advanced analytics. "They're written at such an aspirational level that they often don't have much to do with the topic at hand.". Source: over 3 years ago