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Omniture VS Mouseflow

Compare Omniture VS Mouseflow and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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Omniture logo Omniture

Omniture is an online web analytics and business solutions marketing suite powered by Adobe Systems.

Mouseflow logo Mouseflow

Mouseflow is the most popular session replay / recording and website heatmap tool. Sign up today or call +1 (855) 668-7335 for a personal demonstration!
  • Omniture Landing page
    Landing page //
    2018-09-30
  • Mouseflow Landing page
    Landing page //
    2023-10-17

  mouseflow.comSoftware by Mouseflow

Omniture features and specs

  • Comprehensive Analytics
    Omniture provides robust and comprehensive analytics capabilities, offering detailed insights into user behavior and web traffic that help businesses make data-driven decisions.
  • Integration Capabilities
    Omniture integrates well with other Adobe products and third-party tools, allowing seamless data flow across different platforms and enhancing the overall functionality and value of data analytics.
  • Customization and Flexibility
    The platform offers high levels of customization and flexibility, enabling users to tailor reports and dashboards to fit specific business needs and objectives.
  • Real-Time Data Processing
    Omniture provides real-time data processing which helps businesses to react swiftly to emerging trends and opportunities in digital marketing landscapes.
  • User-Friendly Interface
    Despite its advanced features, Omniture offers a user-friendly interface that makes accessing and analyzing data more intuitive for users of various skill levels.

Possible disadvantages of Omniture

  • Complexity
    The platform's depth and range of features can be overwhelming for new users, leading to a steep learning curve and requiring a significant investment in time and resources to fully utilize.
  • Cost
    Omniture is considered one of the more costly analytics solutions, which might not be feasible for smaller businesses or those with limited budgets.
  • Limited Support
    Some users have reported challenges regarding the quality and speed of customer support, which can be frustrating when seeking timely resolution to technical issues.
  • Data Sampling
    In some instances, Omniture might use data sampling to deliver reports, which could potentially lead to less precise insights when analyzing large datasets.
  • Customization Challenges
    Although flexible, significant customization may require advanced technical knowledge or the assistance of skilled analysts, which could add to the operational costs.

Mouseflow features and specs

  • Comprehensive Heatmaps
    Mouseflow offers a range of heatmaps (click, movement, scroll, attention) that provide in-depth insights into user behavior on your website.
  • Session Replay
    It allows you to watch recordings of individual user sessions, letting you see exactly how users are interacting with your site in real-time.
  • Form Analytics
    Provides detailed analytics on form interactions, showing where users drop off, hesitate, or make corrections, helping to improve form completion rates.
  • Funnel Analysis
    Enables you to create and analyze funnels to see where users are dropping off in their journey, allowing for targeted improvements.
  • User Feedback
    Offers options for gathering user feedback through customizable surveys and feedback widgets, which can be integrated directly into the website.
  • Real-time Data
    Provides real-time data and alerts, enabling quick responses to user behavior issues as they occur.
  • Integrations
    Mouseflow integrates with various third-party tools like Google Analytics, WordPress, HubSpot, and more, providing a seamless workflow.
  • GDPR Compliance
    The platform is GDPR-compliant, helping you adhere to data privacy regulations when tracking user behavior on your site.

Possible disadvantages of Mouseflow

  • Cost
    Mouseflow can be relatively expensive, especially for small businesses or startups with limited budgets.
  • Learning Curve
    The range of features can be overwhelming for new users, requiring a significant time investment to learn how to use the platform effectively.
  • Performance Impact
    Tracking scripts can potentially slow down website performance, particularly on resource-intensive sites.
  • Limited Mobile Insights
    While Mouseflow offers mobile tracking, the insights and features are often considered less comprehensive compared to its desktop analysis capabilities.
  • Data Storage
    Recorded sessions and data storage can become cumbersome over time, requiring periodic cleanups to manage storage limits.
  • Customization
    Some users feel that the customization options for heatmaps and reports are limited compared to other analytics tools.

Analysis of Mouseflow

Overall verdict

  • Mouseflow is a solid choice for businesses looking to gain insights into user interactions on their websites. It is particularly well-regarded for its ability to provide detailed data and intuitive visualizations, making it easier to make data-driven decisions.

Why this product is good

  • Mouseflow is considered a robust tool for website analytics, providing features like session replay, heatmaps, funnels, form analytics, and user feedback. These features help businesses understand user behavior on their websites, identify areas of improvement, and enhance user experience.

Recommended for

    Mouseflow is recommended for digital marketers, UX/UI designers, web developers, and business owners who are looking to optimize website performance, increase user engagement, and improve conversion rates. It's suitable for small to medium-sized businesses and enterprises across various industries.

Omniture videos

+ Add

Google Analytics vs Adobe Analytics Omniture SiteCatalyst

Mouseflow videos

+ Add

MouseFlow: Optimizing, Spy Tool Review 2016 - (Pay Less Mouseflow Hack) Overview of Mouseflow

More videos:

  • Review - Mouseflow Review - Heat Map and Behaviour Tracking 2016
  • Review - Mouseflow Review

Category Popularity

0-100% (relative to Omniture and Mouseflow)

Omniture

Mouseflow

Analytics
11 11%
Analytics
89% 89
Web Analytics
10 10%
Web Analytics
90% 90
Mobile Analytics
100 100%
Mobile Analytics
0% 0
Heatmaps
0 0%
Heatmaps
100% 100

User comments

Share your experience with using Omniture and Mouseflow. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Omniture and Mouseflow

Omniture Reviews

We have no reviews of Omniture yet.
Be the first one to post

Mouseflow Reviews

The best Hotjar alternatives & competitors, compared
Mouseflow is a behavioral analytics tool that offers session replays, heatmaps, and basic funnel analysis. It's designed mainly for marketing and e-commerce websites. It's very similar to Hotjar, making it a direct rip and replace solution.
Source: posthog.com
11 Hotjar alternatives and competitors in 2024
While both platforms offer similar features like heatmaps and screen recordings, Mouseflow allows you to record all your site’s visitors or only a designated percentage. With form analytics and conversion funnels, Mouseflow also allows for better data representation.
Source: maze.co
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mouseflow is not just another name in the world of digital analytics. It unfurls the complete storyline of a user’s journey on a website, highlighting interactions, immediate reactions, and bottlenecks in an easily understandable format.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mouseflow is not just another name in the world of digital analytics. It unfurls the complete storyline of a user’s journey on a website, highlighting interactions, immediate reactions, and bottlenecks in an easily understandable format.
Source: rishikap372.medium.com
12 Hotjar alternatives for website and mobile app analytics
Both tools have heatmaps, screen recordings, and user feedback features, but Mouseflow has an edge with form analytics and conversion funnels. Mouseflow also has the option to record all of your website’s users or only a percentage of them.
Source: www.smartlook.com

Social recommendations and mentions

Based on our record, Mouseflow seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Omniture mentions (0)

We have not tracked any mentions of Omniture yet. Tracking of Omniture recommendations started around Mar 2021.

Mouseflow mentions (5)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Mouseflow.com — 500 sessions/month free for one website. - Source: dev.to / over 1 year ago
  • Dropped prices, added more flexible packages - still no inquiries
    If you haven't already, check out mouseflow. It literally records users on your your site...you can see which pages they go to, what images they look at, how long they're there...it shows exactly what they did on your site in real time. This might give you some insight as to why you're getting solid traffic but no client inquiries especially if you see users consistently hitting a certain point on your site then... Source: over 2 years ago
  • Simple Guide to Easy Conversion Rate Optimization
    Heatmap tools: Tools like Hotjar, Crazy Egg, Mouseflow, and my favorite Clarity allow you to see how visitors interact with your website and identify areas for improvement. Source: over 2 years ago
  • Papa John's sued for 'wiretap' spying on website mouse clicks, keystrokes
    Https://mouseflow.com/ you just drop it in, you can rewatch everything people did on your site basically like watching a video.. Shows clicks, typing, everything.. Lot of companies use this to get heatmaps of how products are being used or watch for ui issues. Source: over 2 years ago
  • Managing tracking consent with Cead Consent
    * Seriously, check out MouseFlow screen recorder, it's actually scary. I worked for a client a couple years ago who had it installed and you could see a recording of every user's session. Combined with GeoIP giving you the town they lived in, the client could make a pretty accurate guess as to exactly who that user was: "Ah yes that's probably Brian. I tried to sell x to him last week but looks like I should try... - Source: dev.to / about 3 years ago

What are some alternatives?

When comparing Omniture and Mouseflow, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

StatCounter - StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Histats - Start tracking your visitors in 1 minute!

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