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Omniture VS Adobe Target

Compare Omniture VS Adobe Target and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Omniture logo Omniture

Omniture is an online web analytics and business solutions marketing suite powered by Adobe Systems.

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.
  • Omniture Landing page
    Landing page //
    2018-09-30
  • Adobe Target Landing page
    Landing page //
    2022-03-14

Omniture videos

+ Add

Google Analytics vs Adobe Analytics Omniture SiteCatalyst

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Category Popularity

0-100% (relative to Omniture and Adobe Target)

Omniture

Adobe Target

Analytics
44 44%
Analytics
56% 56
A/B Testing
0 0%
A/B Testing
100% 100
Web Analytics
39 39%
Web Analytics
61% 61
Conversion Optimization
0 0%
Conversion Optimization
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Omniture and Adobe Target

Omniture Reviews

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Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

What are some alternatives?

When comparing Omniture and Adobe Target, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Optimizely - A/B testing you'll actually use.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

StatCounter - StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

Histats - Start tracking your visitors in 1 minute!

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