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Okta VS Optimizely

Compare Okta VS Optimizely and see what are their differences

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Okta logo Okta

Enterprise-grade identity management for all your apps, users & devices

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Okta Landing page
    Landing page //
    2023-05-11
  • Optimizely Landing page
    Landing page //
    2023-10-04

Okta features and specs

  • Comprehensive Identity Management
    Okta provides a full suite of identity management solutions, including Single Sign-On (SSO), Multi-Factor Authentication (MFA), and Lifecycle Management to ensure secure and efficient identity management.
  • Ease of Integration
    Okta supports integration with thousands of apps and services, ensuring that you can easily incorporate it into your existing IT ecosystem.
  • User-Friendly Interface
    The platform has an intuitive and easy-to-use interface that simplifies the setup and management of user identities, making it accessible for administrators with varying technical skills.
  • High Security Standards
    Okta employs strong authentication methods and security protocols, helping to ensure that your organization’s identities and data are well protected against threats.
  • Scalability
    Okta is designed to scale with your organization, making it suitable for businesses of all sizes, from small startups to large enterprises.
  • Excellent Customer Support
    Okta is known for providing high-quality customer support through various channels, including phone, email, and an extensive knowledge base.

Possible disadvantages of Okta

  • Cost
    The cost of Okta can be relatively high compared to some other identity management solutions, which might be a concern for smaller businesses with tight budgets.
  • Complexity for Small Organizations
    Some smaller organizations may find Okta's extensive range of features to be more complex than they need, potentially leading to underutilization of the platform.
  • Dependency on Internet Connectivity
    As a cloud-based service, Okta requires reliable internet connectivity. Any disruption in internet service can affect access to the Okta platform and its associated functionalities.
  • Learning Curve
    Despite its user-friendly interface, there can be a learning curve associated with understanding and fully leveraging all of Okta’s features and capabilities.
  • Custom Development Needs
    While Okta offers an extensive range of pre-built integrations, organizations with very specific requirements may need to invest in custom development to achieve full functionality.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Okta videos

+ Add

Okta | What Does Okta Do?

More videos:

  • Review - Okta | What Is Okta?
  • Review - Okta User Experience

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Okta and Optimizely)

Okta

Optimizely

Identity And Access Management
100 100%
Identity And Access Management
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Identity Provider
100 100%
Identity Provider
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Okta and Optimizely

Okta Reviews

Top 7 Firebase Alternatives for App Development in 2024
Okta is ideal for large-scale applications and enterprises with complex identity requirements.
Source: signoz.io
Top 10 Best SAML Identity Providers List for SSO (Pros and Cons)
Okta is one of the popular cloud solutions that allow SSO vendors to easily access cloud and on site applications via any device, from anywhere at any time with the use of robust security policies. Able to directly integrate with 4000+ applications and also existing directories and identity solutions a company uses. Primarily integrates every service that offers SAML.
Source: cloudinfrastructureservices.co.uk
12 User Authentication Platforms [Auth0, Firebase Alternatives]
Okta is again a flagbearer of password-less security. However, you can ask for the strongest passwords with Okta as well.
Source: geekflare.com
Top 11 Identity & Access Management Tools
Okta is a development tool for backend user identity and a workforce management solution. It is a flexible system that aims to be a one-stop solution for all IAM needs. Currently, Okta falls short on passwordless solutions, prompting users to change their passwords often. In addition, users also report some technical issues with logins.
Source: spectralops.io
Best identity access management software 2022
Okta enables organizations to secure and manage their extended enterprise, whether on-premises or in a private, public or hybrid cloud. With more than 6,000 pre-built integrations to applications and infrastructure providers, Okta claims that its customers can securely adopt the technologies they need to fulfil their missions. Okta provides SSO (single sign-on), MFA...
Source: www.zdnet.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Okta seems to be more popular. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Okta mentions (7)

  • Are millions of accounts vulnerable due to Google's OAuth Flaw?
    Sign up for an Employee Identity Solution (IdP) that provides OAuth, there are actually many solutions here, Google Workspace, Okta, Microsoft Entra ID, Ping Identity. - Source: dev.to / 4 months ago
  • How to use PassportJS for authentication in NodeJS
    The majority of the codebases I've worked on over the years have always favoured using JSON web-tokens (JWT) or Authentication-as-a-Service platforms (Auth0, Okta etc) for authentication logic. These are indeed excellent choices! however, on smaller projects I find these to always seem to be overkill. Recently I started working on a chrome extension that performs social sign-in using twitter OAuth API and... - Source: dev.to / over 2 years ago
  • Millennials, what confuses you about Gen Z?
    This happened to me three days ago! A new employee had trouble logging into our intranet, which is at OurCompanyName.okta.com. He was going to okta.com. Source: over 2 years ago
  • Access Control System (ACS) Architecture
    Maybe go to okta.com , they have some cool solutions, might give you some ideas. Source: over 3 years ago
  • GameStop knows. DRS 💜
    Okta.com is being used by gamestop to power the login to the creator platform. their favicon is a dark blue circle. Source: over 3 years ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Okta and Optimizely, you can also consider the following products

Auth0 - Auth0 is a program for people to get authentication and authorization services for their own business use.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

OneLogin - On-demand SSO, directory integration, user provisioning and more

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Microsoft Azure Active Directory - Azure Active Directory is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 …

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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