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Mural VS Optimizely

Compare Mural VS Optimizely and see what are their differences

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Contents:
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Mural logo Mural

MURAL is a visual collaboration workspace for modern teams.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Mural Landing page
    Landing page //
    2023-05-11
  • Optimizely Landing page
    Landing page //
    2023-10-04

Mural features and specs

  • Real-Time Collaboration
    Mural allows multiple users to collaborate in real-time, improving team productivity and brainstorming sessions.
  • User-Friendly Interface
    The platform features an intuitive drag-and-drop interface that makes it easy for users to create and organize content.
  • Wide Range of Templates
    Mural offers a variety of pre-built templates for different collaborative needs, which helps to streamline the creation process.
  • Integration Capabilities
    Mural integrates with several other productivity tools like Slack, Microsoft Teams, and JIRA, facilitating smoother workflows.
  • Versatile Use Cases
    The tool can be used for a range of activities including brainstorming, strategy planning, agile workflows, and education, making it highly versatile.
  • Visual Aids and Tools
    Provides various visual aids such as sticky notes, shapes, connectors, and icons that enhance the visualization and understanding of complex ideas.

Possible disadvantages of Mural

  • Subscription Cost
    The subscription-based pricing model can be expensive for small teams or startups with a limited budget.
  • Learning Curve
    While the interface is user-friendly, new users may still experience a learning curve to fully utilize all features and functionalities.
  • Internet Dependency
    Mural is a cloud-based tool, which means it requires a stable internet connection for optimal performance. This can be a limitation in areas with poor connectivity.
  • Limited Offline Access
    The platform offers limited functionality when offline, restricting users from accessing and modifying their work without an internet connection.
  • Complexity in Large Murals
    As projects grow in size and complexity, managing and navigating large murals can become cumbersome and challenging.
  • Mobile App Limitations
    The mobile version of Mural lacks some features available in the desktop version, which can hinder productivity for users who prefer working on mobile devices.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of Mural

Overall verdict

  • Mural is generally well-regarded as a robust tool for online collaboration, especially useful for teams that prioritize visual and interactive engagement. Its strength lies in its ability to enhance creativity and streamline communication across teams. While some users may find it slightly costly, its functionality and the value it brings to collaborative processes often justify the expense.

Why this product is good

  • Mural is a digital workspace designed to facilitate collaboration, particularly for remote and distributed teams. It offers features like digital whiteboards, visual collaboration tools, templates, and integrations with other software, making it a popular choice for generating ideas, brainstorming, and planning. Users appreciate its intuitive interface and versatility for various use cases such as workshops, design thinking processes, and project management.

Recommended for

    Mural is recommended for remote teams, creative professionals, project managers, educators, and anyone involved in workshops or innovation processes. It's especially suitable for organizations that need a platform to facilitate idea generation, strategic planning, and collaborative problem-solving, regardless of their physical location.

Mural videos

+ Add

Advanced features & review / Customer Journey Mapping in Mural

More videos:

  • Review - Introduction to MURAL - 12 Dec 2018
  • Review - Product Review: Wall26 Mural Palm Trees on Tropical Beach

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Mural and Optimizely)

Mural

Optimizely

Digital Whiteboard
100 100%
Digital Whiteboard
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Team Collaboration
100 100%
Team Collaboration
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Mural and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mural and Optimizely

Mural Reviews

The 11 best online whiteboards
Remote teams who use MURAL for meetings (like Zapier), will love the digital version of some office staples, from timers (which you can use for focused ideation sprints) to chat boxes. It can be tough to share candid feedback in remote team meetings. That's why we love MURAL's timed voting session, where you can allot a number of votes to each collaborator. To vote, click on...
Source: zapier.com
Top 10 Digital Whiteboard Software for Team Collaboration
Mural is a great platform for design teams with geographical barriers between them. Mural wants you to stop digitizing your content, rather start your work on its digital whiteboard and bounce off ideas.
Source: blog.bit.ai

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Mural seems to be more popular. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Mural mentions (10)

  • Google Ending Support for Jamboard Devices
    Https://mural.co/ Mural has a free tier. I did not used it much but was nice. - Source: Hacker News / over 1 year ago
  • Interview in 3 hours, any tips?
    How you formulate your research questions e.g. Research objective generation workshop and where you store and manage your backlog e.g. mural, miro, excel, uxbacklog. Source: almost 2 years ago
  • Escape from low maturity
    Transparency of work. Whether youre using https://mural.co for collab analysis, usertesting so people can observe or something as simple as https://uxbacklog.co for a research backlog, giving visibility to the team really helps in building awareness and UR expectation but also gets UR in the pipeline / process. Source: almost 2 years ago
  • Recommendation for mindmaps
    For instance, mural.co is pretty good. However, it doesnt have the feature I described with which you can colapse knots od your mindmap. Source: over 2 years ago
  • What's your favourite tool for the AWS architecture diagrams for the planning (ideating) stages?
    Super early on in the brainstorming stage we'd use something like mural.co for the "ideating" stage and then quickly move to lucidchart for diagrams and early architecture. Source: over 2 years ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Mural and Optimizely, you can also consider the following products

Miro - Scalable, secure, cross-device and enterprise-ready team collaboration tool for distributed teams. Join 2M+ users & 8000+ teams from around the world.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Stormboard - Stormboard empowers data-driven companies to turn their unstructured whiteboards into data-rich collaborative workspaces; enabling data-driven decisions and efficient processes — often eliminating the need for meetings entirely.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Figma - Team-based interface design, Figma lets you collaborate on designs in real time.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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