Software Alternatives, Accelerators & Startups

Moz VS Ahrefs Webmaster Tools

Compare Moz VS Ahrefs Webmaster Tools and see what are their differences

Moz logo Moz

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.
Visit Website

Ahrefs Webmaster Tools logo Ahrefs Webmaster Tools

Optimise your website and get more traffic from Google.
  • Moz Landing page
    Landing page //
    2025-04-21
  • Ahrefs Webmaster Tools Landing page
    Landing page //
    2023-09-11

Moz

Website
moz.com
Release Date
2004 January
Startup details
Country
United States
State
Washington
City
Seattle
Founder(s)
Gillian Muessig
Employees
100 - 249

Moz features and specs

  • Comprehensive Toolset
    Moz offers a wide range of SEO tools, including keyword research, link building, site audits, and rank tracking, making it a comprehensive solution for digital marketers.
  • Ease of Use
    The intuitive user interface and clear navigation make it easy for users at all levels of expertise to utilize the platform effectively.
  • MozBar
    This Chrome extension allows users to access key metrics directly from their browser, providing on-the-go SEO insights.
  • High-Quality Educational Resources
    Moz offers extensive learning materials, including the Moz Blog, Whiteboard Fridays, and guides, to help users learn and improve their SEO skills.
  • Reliable Metrics
    Moz provides accurate and reliable metrics, such as Domain Authority and Page Authority, to help users measure their SEO performance effectively.
  • Comprehensive SEO Toolset
    Moz Pro offers a wide range of tools for keyword research, site audits, rank tracking, and link building, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform is designed with a clean and intuitive interface, allowing both beginners and experienced users to navigate and use the tools effectively.
  • In-Depth SEO Reports
    Moz Pro provides detailed and customizable SEO reports that help users understand their website performance and identify areas for improvement.
  • Keyword Explorer
    This feature allows users to discover and analyze keywords to find those with the best potential for their SEO strategy.
  • Site Crawl Diagnostics
    Moz Pro’s site crawl feature identifies issues on your website that could impact your SEO, such as broken links and missing tags.
  • Strong Community and Support
    Moz enjoys a robust community and offers extensive resources, including blogs, forums, and customer support, to help users maximize the value of the tool.
  • Comprehensive SEO Tools
    Moz Analytics offers a wide range of SEO tools designed to help users improve their website's performance, including keyword research, link building, site auditing, and rank tracking.
  • Robust Reporting
    Moz Analytics provides detailed reporting features that allow users to track their progress and understand their SEO performance over time.
  • Community and Support
    Users benefit from a strong community and extensive support resources, including forums, webinars, and comprehensive documentation.
  • Regular Updates
    Moz consistently updates its tools and features in line with the latest SEO trends and algorithm changes, ensuring users have access to current best practices.
  • Comprehensive Metrics
    MozBar provides a detailed set of SEO metrics directly within your browser, including Domain Authority, Page Authority, and spam score, which are useful for assessing the SEO strength of any web page.
  • Competitive Analysis
    With MozBar, users can compare link metrics across multiple websites, helping to gain insight into competitors’ SEO strategies.
  • Flexible Search Options
    Users can conduct searches by region, city, or country, allowing for targeted analysis and understanding of localized search performance.
  • Highlight Links
    MozBar allows users to highlight and differentiate between follow and no-follow links, making backlink analysis more efficient.
  • Comprehensive Data
    Keyword Explorer by Moz provides extensive data on search volume, difficulty, and potential, allowing users to make informed decisions about their targeted keywords.
  • Accurate Difficulty Score
    Moz's Keyword Difficulty Score is known for its accuracy, helping users understand how challenging it would be to rank for a particular keyword.
  • SERP Analysis
    The tool offers detailed SERP analysis, showing the top-ranking pages and their metrics, which helps in understanding the competition and improving SEO strategies.
  • Keyword Suggestions
    It provides a list of related keywords and phrases, which can help in expanding and refining keyword strategy.
  • Integration with Moz Tools
    Keyword Explorer integrates seamlessly with other Moz tools, providing a unified platform for SEO management.

Ahrefs Webmaster Tools features and specs

  • Comprehensive Backlink Analysis
    Ahrefs Webmaster Tools offers detailed insights into backlink profiles, allowing users to monitor links pointing to their website and understand the quality and relevance of these links.
  • Keyword Insights
    The tool provides valuable keyword data, helping users identify high-performing keywords and potential opportunities to improve search visibility.
  • Site Audit Functionality
    Includes a robust site audit feature that helps users identify technical SEO issues, enabling them to improve site health and performance.
  • User-friendly Interface
    Ahrefs Webmaster Tools is known for its intuitive and easy-to-navigate interface, making it accessible even for users with limited technical SEO knowledge.
  • Free Access
    Offers free access to essential SEO tools that can benefit small businesses and individual website owners looking to improve their site's SEO without incurring costs.

Possible disadvantages of Ahrefs Webmaster Tools

  • Limited Features in Free Version
    While the free version is helpful, it may not provide access to all advanced features available in the paid version of Ahrefs, potentially limiting in-depth analysis capabilities.
  • Data Lag
    There may be some lag in data update times, meaning that the latest changes in backlinks or keyword rankings might not be immediately reflected in the tool.
  • Learning Curve
    Even though the interface is user-friendly, new users may still encounter a learning curve while trying to understand and fully utilize the tool's capabilities.
  • Limited Competitor Analysis
    Compared to the full Ahrefs suite, the webmaster tools offer less in terms of competitor analysis, which might limit strategic insights for some users.

Analysis of Moz

Overall verdict

  • Moz is a strong choice for individuals and businesses looking to enhance their SEO strategies. Its tools are effective, and its resources are valuable for both beginners and experienced SEO professionals.

Why this product is good

  • Moz is renowned for its comprehensive suite of SEO tools, educational resources, and research. It offers features such as keyword research, site audits, and backlink analysis. Moz's tools are user-friendly and provide valuable insights to help improve search engine rankings.

Recommended for

  • Digital marketers
  • SEO specialists
  • Small to large businesses
  • Marketing agencies
  • Content creators

Moz videos

15. SEO For Beginners: MozBar - The Best Chrome SEO Extension

More videos:

  • Review - MOZ vs SEMRush 2019 - Side by Side Comparison: Which SEO Tool is Better?
  • Review - Fresh Web Explorer by Moz- Best Way to Find the New Content Updated in Market - Part 5
  • Review - Moz Pro Review (2017): The 5 SEO aspects that Moz tracks
  • Tutorial - How to Use the MOZbar for Competitive Research
  • Review - SEO Tool - MOZ Review
  • Review - Moz Review — All the Key Pros and Cons
  • Review - 🔥 Moz Review: Pros and Cons

Ahrefs Webmaster Tools videos

Ahrefs WEBMASTER TOOLS Tutorial (A Quick Guide for SEO bloggers)

More videos:

  • Demo - Ahrefs Webmaster Tools - Demo and Review

Category Popularity

0-100% (relative to Moz and Ahrefs Webmaster Tools)
SEO Tools
96 96%
4% 4
SEO
97 97%
3% 3
Content Marketing
100 100%
0% 0
Marketing
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Moz and Ahrefs Webmaster Tools

Moz Reviews

The 16 Best Moz Alternatives for Every Budget 
In comparison, Moz’s most affordable plan only allows tracking 50 keywords for a single website. So, if you’re an SEO novice, SEOPowerSuite could be a budget-friendly Moz Pro alternative.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Moz Pro is a well-regarded SEO tool that offers comprehensive features, including keyword research, link building, and site audits, making it a popular choice among businesses aiming to improve their online visibility. However, it may not meet every user’s needs, particularly those seeking more advanced capabilities or a different user experience.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.
Top 6 Moz Competitors In 2024: A Detailed Review
FAQsWhat makes these tools competitive alternatives to Moz?Can small businesses benefit from these Moz competitors?How often should I switch SEO tools?Do these tools offer good value for money?What is the best Moz competitor for a specific SEO need (e.g., keyword research, backlink analysis)?
10 Best Serpstat Alternatives in 2024
Moz Pro is the seventh Best Serpstat Alternative and it is a do-it-all software which helps you to take your rank higher in search engines and drive traffic for your website and it also optimizes your content. With the help of the keyword explorer, you have to enter any URL and you can understand which target keywords are the best fit.

Ahrefs Webmaster Tools Reviews

Free SEO Tools To Improve Your Rankings
Ahrefs Webmaster Tools (Free Plan) - Now free for website owners. Ahrefs Webmaster Tools (AWT) crawl your entire website and check for 100+ common SEO issues, gives an overview on your backlinks profile, keywords that your site already rank for and many more.

Social recommendations and mentions

Based on our record, Moz should be more popular than Ahrefs Webmaster Tools. It has been mentiond 47 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Moz mentions (47)

  • How to Start Freelance Blogging: A Detailed Guide
    The digital landscape is always evolving, and so should your skills. Stay updated with the latest trends in blogging, SEO, and content marketing. Continuously improve your writing skills and adapt to industry changes to remain competitive in the freelance market. Resources like Moz and the Content Marketing Institute are great for staying informed. - Source: dev.to / 9 months ago
  • How to Use the Agility Writer Smart Outline Builder
    Moz - "Optimizing Outlines for SERP Success" Uncover the tactics behind AgilityWriter's Outline Builder in optimizing content outlines for Search Engine Results Page (SERP) success, as discussed in Moz's expert SEO resources. Source: over 1 year ago
  • Ask HN: Who is hiring? (December 2023)
    Moz | Lead/Sr. Data Engineer | REMOTE (USA / Canada) | Full-time | https://moz.com/ We’re a small team building new ETL data pipelines in Go to power Moz’s frontend applications. We leverage AWS (Lambda, SQS, ECS, Eventbridge, S3, etc.), Terraform, and Docker to consume, transform, and aggregate the massive amounts of data provided by our platform & collections teams. I’m specifically looking for a senior engineer... - Source: Hacker News / over 1 year ago
  • Which tool do you use the most for SEO?
    Moz: It provides various SEO tools, such as keyword research, rank tracking, link analysis, and on-page optimization recommendations. Source: almost 2 years ago
  • What is Local SEO?
    In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: almost 2 years ago
View more

Ahrefs Webmaster Tools mentions (10)

  • SEO tools I used to grow my sites to 20k+ visitors/month
    I have found ahrefs webmaster tools to be absolutely invaluable in keeping an eye on my sites' content. Once you register a free account and verify that you have control of the sites you want to monitor, ahrefs will kick off a weekly audit of all the pages on your domain. It will check for common pitfalls, and give your site a health score from 0-100. If you're a dev, it may be helpful to think of it as a linter... - Source: dev.to / 5 months ago
  • Our State of Marketing 2023 Report is Out Now!
    This Process was going to take a long time and hard work, that’s why I reached out to Ahrefs to support my incentive of writing a marketing report that helps everyone from a newbie to marketing to a marketer making huge-decisions. A Quick Shoutout to Ahrefs Webmaster Tools to giving me the freedom to write this report! ​. Source: over 2 years ago
  • What blogging tools are you using in 2023?
    Ahref's Webmaster Tools (link) allows you to see keywords on your own site with rankings, search volume, etc. So not necessarily the best for keyword research but massively valuable for optimizing posts once you start to get traffic/rankings. Source: over 2 years ago
  • How/where did you learn SEO?
    No problem! A lot of people are unaware of them. If you don't have a paid account, you can use the free tools to get an idea of how things work while you're going through the course (https://ahrefs.com/free-seo-tools). If you have your own site, you can also sign up for the free account. It's limited access to Site Explorer and Site Audit. https://ahrefs.com/webmaster-tools. Source: over 2 years ago
  • 5 Tools I add to every new web project for SEO and analytics
    I have found ahrefs webmaster tools to be absolutely invaluable in keeping an eye on my sites' content. Once you register a free account and verify that you have control of the sites you want to monitor, ahrefs will kick off a weekly audit of all the pages on your domain. It will check for common pitfalls, and give your site a health score from 0-100. If you're a dev, it may be helpful to think of it as a linter... - Source: dev.to / almost 3 years ago
View more

What are some alternatives?

When comparing Moz and Ahrefs Webmaster Tools, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Serpstat - Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Backlink Monitor - Don't lose backlinks - Manage, monitor & get them indexed

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

Ubersuggest - Want more traffic? Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.