Software Alternatives, Accelerators & Startups

MoEngage VS Adobe Analytics

Compare MoEngage VS Adobe Analytics and see what are their differences

MoEngage logo MoEngage

Insights-Led Customer Engagement Platform

Adobe Analytics logo Adobe Analytics

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.
  • MoEngage Landing page
    Landing page //
    2023-10-11

MoEngage is an omni-channel customer engagement solution for marketers. The AI-driven platform empowers marketers to analyze customer insights and act on futuristic engagement campaigns.

The insight-led customer engagement platform enables brands to deliver predictive messages across several channels- mobile push, on-site messages, website push, in-app, email, social media, WhatsApp, and SMS. Key Features:

Rich Push Notifications Predictive Segmentation based on user behavior, purchase history, and location Event-triggered / Contextual notifications Hyper-personalization Customer Engagement Platform Push Amplification™ Journey Optimization AI-powered optimization Geo Location / Fencing Behaviour Analysis Customer Journey Orchestration Funnel Analysis

  • Adobe Analytics Landing page
    Landing page //
    2021-07-25

MoEngage videos

Introduction to MoEngage Analytics

More videos:

  • Review - MoEngage Year in Review 2018
  • Review - MoEngage in 2019 - Our Year in a Recap

Adobe Analytics videos

What is Adobe Analytics?

More videos:

  • Tutorial - Adobe Analytics Tutorial for Beginners (2018)
  • Review - Adobe Analytics vs Google Analytics comparison (2018) - Part 1

Category Popularity

0-100% (relative to MoEngage and Adobe Analytics)
Email Marketing
100 100%
0% 0
Analytics
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare MoEngage and Adobe Analytics

MoEngage Reviews

12 Best Push Notification Services to Rely on in 2024
Moengage offers both web and in-app push notifications, among other communication channels. What’s specific about Moengage is their AI-powered segmentation tool that divides users into groups based on their behavior. Which helps later on, when creating personalized notifications.
Source: notix.co

Adobe Analytics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Adobe Analytics goes beyond superficial metrics like page visits and bounce rates to offer granular insights about your user behavior. Its key features include:
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Adobe Analytics goes beyond superficial metrics like page visits and bounce rates to offer granular insights about your user behavior. Its key features include:
Which tools help you to Measure the Success of your Website
Adobe Analytics: Adobe is mostly used by large organizations as it is way higher priced than its other competitors and no free usage is allowed.
Source: qpe.co.in
Find the Best Mixpanel Alternatives for Your Product Team
Adobe Analytics is a feature-heavy but expensive solution for product analytics. Unlike Mixpanel, it has no free version—its complex pricing matrix includes features like website analytics, marketing analytics, attribution, and predictive analytics. It has plenty of customization options that may appeal to large organizations, but companies with smaller teams will likely be...
Source: heap.io
7 Analytics Tools for Optimizing UX
Although nothing compares to Google Analytics in terms of number of users, Adobe Analytics is nonetheless a compelling choice amongst website and app analysis tools. It allows you to dig deep into the massive amounts of generated data, featuring things like customer segmentation, real-time analysis rules, marketing analytics, and a host of dashboards. Adobe Analytics is a...

Social recommendations and mentions

Based on our record, Adobe Analytics seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MoEngage mentions (0)

We have not tracked any mentions of MoEngage yet. Tracking of MoEngage recommendations started around Mar 2021.

Adobe Analytics mentions (2)

  • Why you Should Track Your Blog Traffic with Google Analytics
    Google Analytics was launched in 2005 as a tool for reporting web traffic. It is one of many web analytics tools. Adobe Analytics and Hubspot Analytics are example competitors to Google Analytics. - Source: dev.to / over 2 years ago
  • 8 Google Analytics Alternatives (Enterprise and Open Source)
    What it is: Adobe Analytics provides a set of tools that lets you collect, measure, and explore data you can use to predict traffic and gain insights. It has an interactive analytics workspace that helps you easily drag and drop data tables, visualizations, and components. - Source: dev.to / over 2 years ago

What are some alternatives?

When comparing MoEngage and Adobe Analytics, you can also consider the following products

WebEngage - WebEngage’s B2C marketing automation software helps in customer retention & user engagement across all channels with Journey Designer. Get a Demo Now!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Froged - One click solution providing easy-to-use marketing, sales and support services to turn website visitors into happy customers.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.