Moda VS Warmup Inbox

While eCommerce businesses are looking to grow with acquisition channels like paid and influencer marketing, retention marketing through personalized experiences (like Emails & SMS) is becoming critical for businesses to stay profitable. Personalize at scale - level up your retention game with Moda.

Moda is a modern customer data & marketing platform that helps eCommerce brands understand their customers better via segments, send automated email and SMS marketing campaigns and personalize experiences for each customer based on their behaviors.

Stay ahead of your competitors by reaching out to your customers in real time by automating marketing channels such as Emails, SMS, WhatsApp and more. Engage with them by sending high-converting personalized messages based on their activities without any efforts.

Stop looking at each individual customer, group them into similar Profiles & engage with them with Moda's prebuilt segments. You can also set up different communication flows based on their behaviors such as targeting new customers, products viewed, cart abandoned, post-purchase, recommendations, and more.

While so many activities are happening in your store, you might lose track of what’s working for your brand or what isn’t. But with Moda, you will get all your customer's data into a single view from site interactions to behaviors across your support, review, subscriptions and shipping apps.

The process of preparing an email address for general use or email outreach is commonly referred to as “Warming Up” an inbox, where you take a number of steps to ensure that an email address does not become deactivated, blacklisted, or automatically marked as spam when it begins to send outgoing messages to other recipients.

Warming Up an email inbox essentially is recreating the way a typical person will use an email address. Just by using your email address normally, you are ‘warming up’ your inbox by sending outgoing mail to other existing users. When you are reading your emails, starring/favoriting certain messages, and engaging in email threads with multiple other email addresses, you are building up your domain reputation in a way that shows that your account is being controlled by a real human being and is not being used to send out unsolicited emails that are trying to mislead/scam/defraud any other real people using their email inbox.