Software Alternatives & Reviews

Microsoft Power BI VS Google Marketing Platform

Compare Microsoft Power BI VS Google Marketing Platform and see what are their differences

Microsoft Power BI logo Microsoft Power BI

BI visualization and reporting for desktop, web or mobile

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Microsoft Power BI Landing page
    Landing page //
    2023-06-14
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Microsoft Power BI videos

No Microsoft Power BI videos yet. You could help us improve this page by suggesting one.

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Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Microsoft Power BI and Google Marketing Platform)
Data Dashboard
100 100%
0% 0
Surveys
0 0%
100% 100
Data Visualization
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Microsoft Power BI and Google Marketing Platform

Microsoft Power BI Reviews

Embedded analytics in B2B SaaS: A comparison
A few options were disregarded from the start due to a hefty price tag, these were Looker, Tableau, Power BI, GoodData. A few options like Trevor.io, Preset, Observable were disregarded as they did not seem to fit our criteria (based on the evaluation matrix).
Source: medium.com
Best 8 Redash Alternatives in 2023 [In Depth Guide]
Users can also sign up for Power BI and Power BI Desktop for free to receive data, insights, and visual analytics. However, the premium versions offer more advanced features like AI, data management, and greater capacity and users.
Source: www.datapad.io
8 Alternatives to Apache Superset That’ll Empower Start-ups and Small Businesses with BI
PowerBI is one of the leading BI solutions in the market. It’s a highly scalable BI tool owned by the Microsoft team. It can be cloud-hosted or downloaded on-premise. It’s self-service and fosters enterprise-level answers to ad hoc queries. Trevor.io, Metabase and Looker can also work as Power BI alternatives.
Source: trevor.io
Top 10 Data Analysis Tools in 2022
Power BI Power BI is owned by Microsoft and, as such, has excellent compatibility with Microsoft Excel, which is a highly popular tool for data analysis. Power BI Premium costs $27.5 per month for each user. Power BI is a powerful tool produced by Microsoft and has proven itself as a powerful data analysis tool. However, its best features are seen within the Microsoft...
Best Google Data Studio Alternatives (Self-Service BI)
For personal use, Power BI can be downloaded on your local machine for free. However, if you want to use more Power BI services, you will need to pay $9.99/user/month for a cloud solution or $4,995/month for a dedicated server (cloud compute and storage resource)

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Microsoft Power BI should be more popular than Google Marketing Platform. It has been mentiond 17 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Microsoft Power BI mentions (17)

  • Unified Analytics Platform: Microsoft Fabric
    Microsoft Fabric is currently in preview and provides data integration, engineering, data warehousing, data science, real-time analytics, applied observability, and business intelligence under a single architecture by integrating services such as Azure Data Factory, Azure Synapse Analytics, Data Activator, and Power BI. In addition, it comes with a SaaS, multi-cloud data lake called "OneLake" that is built-in and... Source: 11 months ago
  • NSS Data Analytics Program Question
    I'd suggest spending some time learning the material before you invest thousands in tuition only to find that you don't like it or aren't good at it. Download Tableau Public or Power BI and force yourself to use them for a few months. That's how I taught myself R. Source: about 1 year ago
  • Why Is Data Analytics Important?
    Discover why business analytics is crucial for your business and how to utilise data analytics and PowerBI to make informed and data-backed decisions! Source: about 1 year ago
  • Cloud dB reporting tool?
    Power BI is popular... But for table reports with Excel/PDF export you can use Pebble Reports. Source: about 1 year ago
  • Asking for guidance on migrating to a database from Excel
    Yes, MySQL can do the job. You can use Airforms to do data entry. No need to learn MySQL syntax. You will also need a reporting tool, such as Power BI. Source: about 1 year ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Microsoft Power BI and Google Marketing Platform, you can also consider the following products

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Google Forms - Simple web forms from Google.

Qlik - Qlik offers an Active Intelligence platform, delivering end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights, and action.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.