Software Alternatives, Accelerators & Startups

Microsoft Office Excel VS Supermetrics

Compare Microsoft Office Excel VS Supermetrics and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Microsoft Office Excel logo Microsoft Office Excel

Microsoft Office Excel is a commercial spreadsheet application.

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • Microsoft Office Excel Landing page
    Landing page //
    2023-04-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Microsoft Office Excel features and specs

  • Comprehensive Features
    Excel offers extensive functionalities such as pivot tables, advanced charting, macros, and formulas, making it a powerful tool for data analysis and visualization.
  • User-Friendly Interface
    Excel has an intuitive interface with easy-to-navigate menus and commands, which makes it accessible for both beginners and advanced users.
  • High Compatibility
    Excel files can be easily shared and accessed across different devices and platforms, ensuring compatibility with other Microsoft Office products and third-party software.
  • Strong Community and Support
    A large online community, extensive documentation, and professional support from Microsoft ensure users can find help and resources quickly.
  • Regular Updates
    Microsoft frequently releases updates that add new features, improve performance, and enhance security, ensuring the tool remains up-to-date with user needs.

Possible disadvantages of Microsoft Office Excel

  • Cost
    Excel requires a subscription to Microsoft Office 365 or a one-time purchase of Office Suite, which can be expensive for individual users or small businesses.
  • Resource Intensive
    Large datasets and complex calculations can cause Excel to become slow and consume significant system resources, impacting overall computer performance.
  • Learning Curve
    While basic functionalities are accessible, mastering Excel's more advanced features requires substantial time and effort, posing a challenge for new users.
  • Limited Collaboration Features
    Despite improvements, Excel's real-time collaboration features can lag behind those of dedicated collaborative tools like Google Sheets, especially when multiple users are editing a document simultaneously.
  • Error-Prone
    User errors, such as incorrect formulas or misentered data, can lead to significant issues in data accuracy and analysis, necessitating diligent review and oversight.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Analysis of Microsoft Office Excel

Overall verdict

  • Yes, Microsoft Excel is generally considered a good tool given its extensive functionality and integration with other Microsoft Office products. It is particularly praised for its robust analytical capabilities and user-friendly interface.

Why this product is good

  • Microsoft Excel is a highly versatile and powerful spreadsheet software widely utilized for data analysis, financial modeling, and project management. It offers a vast array of functions and features like pivot tables, charting tools, and conditional formatting, making it invaluable for both basic and complex calculations.

Recommended for

  • Data analysts
  • Financial professionals
  • Project managers
  • Students and educators
  • Small business owners
  • Anyone needing to organize and analyze data

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Microsoft Office Excel videos

Michael Net Worth

More videos:

  • Tutorial - How to use review tab(Microsoft Excel part-6)
  • Tutorial - How To Pass Microsoft Excel Test - Get ready for the Interview
  • Review - Microsoft Excel Review Tab All Option,Ms Excel के review Tab को जानिए हिंदी में,Ms excel Review Tab!

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to Microsoft Office Excel and Supermetrics)
Spreadsheets
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Project Management
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Microsoft Office Excel and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Microsoft Office Excel and Supermetrics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Microsoft Office Excel and Supermetrics

Microsoft Office Excel Reviews

  1. amna123
    · content writter at content arcade ·
    Unleashing the Potential with Microsoft Office Excel

    A software program created by Microsoft that uses spreadsheets to organize numbers and data with formulas and functions. It is one of the best software for daily use Microsoft Office Excel has been an absolute game-changer for me in the realm of spreadsheet applications. Whether it's managing data, creating intricate formulas, or visualizing trends, Excel stands out as a powerhouse of functionality and efficiency.

    👍 Pros:    Database management
    👎 Cons:    Learning curve
  2. Everyone loves to hate it, but it's the best!

    What would we do without Excel!? Sure, the online version isn't as simple as Google Sheets, they could have chosen not to localise the function names, and it's always chaos trying to consolidate multiple budget or forecast files & templates, but aside from that it's everyone's favourite spreadsheet. What you can't do in Excel isn't worth doing. Even if there's often a better way...

  3. Rosstaylor9855
    Reliable Software

    It is one of the best software for daily purpose.


11 Alternatives to QuickBooks in 2024
Tiller takes all of your information—your bank accounts, credit cards and investment accounts—and feeds them directly into a Microsoft Excel or Google Sheets file. From there, you can design your own spreadsheets to your own liking, or use one of Tiller’s pre-made templates. Tiller offers a 30-day trial here, and the full version costs $79/year.
Source: www.bench.co
Top 10 Data Analysis Tools in 2022
Microsoft Excel Microsoft Excel allows the direct addition of analog data from a picture to a fully editable format in Excel. Microsoft 365 Business Basic subscription costs $6/user/month. Microsoft Excel is a very efficient tool for small businesses in processing and conducting calculations on data. However, Excel is relatively old, which means limited features in terms of...

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Supermetrics seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Microsoft Office Excel mentions (0)

We have not tracked any mentions of Microsoft Office Excel yet. Tracking of Microsoft Office Excel recommendations started around Mar 2021.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
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What are some alternatives?

When comparing Microsoft Office Excel and Supermetrics, you can also consider the following products

Google Sheets - Synchronizing, online-based word processor, part of Google Drive.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

LibreOffice - Calc - LibreOffice Calc is the spreadsheet program you've always needed. A fork of OpenOffice.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Apple Numbers - Numbers lets you build beautiful spreadsheets on a Mac, iPad, or iPhone — or on a PC using iWork for iCloud. And it’s compatible with Apple Pencil.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.