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Microsoft Clarity VS Google Data Studio

Compare Microsoft Clarity VS Google Data Studio and see what are their differences

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Microsoft Clarity logo Microsoft Clarity

Website analytics powered by machine learning 📊

Google Data Studio logo Google Data Studio

Data Studio turns your data into informative reports and dashboards that are easy to read, easy to share, and fully custom. Sign up for free.
  • Microsoft Clarity Landing page
    Landing page //
    2022-09-17
  • Google Data Studio Landing page
    Landing page //
    2023-05-09

Microsoft Clarity features and specs

  • Cost
    Microsoft Clarity is free to use, which makes it a cost-effective solution for businesses of all sizes.
  • User-Friendly Interface
    The platform offers an intuitive and easy-to-use interface, making it accessible even for users who are not particularly tech-savvy.
  • Heatmaps
    Clarity provides heatmaps that give a visual representation of user interactions on your website, helping you understand user behavior at a glance.
  • Session Replay
    The session replay feature allows you to watch recordings of user sessions, providing detailed insights into how users navigate your site.
  • GDPR Compliance
    Clarity is designed to be GDPR compliant, ensuring that user data is handled in accordance with regulations.
  • Integration with Tools
    It integrates well with other Microsoft products and various third-party tools, enhancing its functionality and ease of use within a broader software ecosystem.

Possible disadvantages of Microsoft Clarity

  • Advanced Features Limitation
    Compared to some other analytics tools, Clarity may lack some advanced features like detailed conversion tracking or advanced segmentation.
  • Data Delay
    There can be a delay in data processing and updates, which might be a drawback for businesses that require real-time analytics.
  • Limited Customization
    Customization options for how data is collected and displayed can be somewhat limited, potentially restricting how specific insights are gathered.
  • Resource Intensive
    Session replays and detailed heatmaps can be resource-intensive, which might slow down the performance of the analytics dashboard on lower-spec systems.
  • No A/B Testing
    As of now, Clarity does not offer built-in A/B testing capabilities, which are useful for optimizing different versions of web pages.
  • Data Retention
    The platform might have limited data retention policies, which could be a concern for businesses that need long-term data storage.

Google Data Studio features and specs

  • Free to Use
    Google Data Studio is a free tool, making it accessible for individuals and businesses of all sizes.
  • Integration with Google Services
    Seamlessly integrates with other Google services like Google Analytics, Google Ads, and BigQuery, providing a unified data experience.
  • Customizable Reports
    Offers a high level of customization for dashboards and reports, allowing users to tailor visualizations to their specific needs.
  • User-Friendly Interface
    The intuitive drag-and-drop interface makes it easy for beginners to create and manage reports without needing advanced technical skills.
  • Real-Time Collaboration
    Supports real-time collaboration, allowing multiple users to work on the same report simultaneously, similar to other Google Workspace products.
  • Wide Range of Connectors
    Supports multiple data connectors, enabling integration with a variety of third-party applications and databases beyond Google services.

Possible disadvantages of Google Data Studio

  • Limited Advanced Features
    Lacks some advanced analytics and BI features found in more specialized tools, which may be a limitation for power users.
  • Performance Issues
    Reports with a large number of visualizations or complex queries can experience slow performance and increased load times.
  • Learning Curve
    While user-friendly, there is still a learning curve involved, especially for users who are new to data visualization tools.
  • Data Handling Limitations
    Handling very large datasets can be cumbersome, and there might be limitations in data extraction and processing capabilities.
  • Limited Export Options
    Exporting reports is somewhat limited, with fewer formats available compared to other BI tools, which might be a drawback for some users.
  • Dependence on Internet Connection
    Requires a stable internet connection to access and modify reports, which can be a hindrance in areas with poor connectivity.

Analysis of Microsoft Clarity

Overall verdict

  • Microsoft Clarity is a strong choice for website analytics, particularly for businesses and individuals seeking an easy-to-use, no-cost tool with powerful features. Its ability to provide insights directly from user interactions without heavy resource demands makes it a competitive offering in its category.

Why this product is good

  • Microsoft Clarity is considered good due to its free-to-use model, user-friendly interface, and robust features that allow for in-depth analysis of user behavior and website performance. It offers heatmaps, session recordings, and insights that help in understanding user interactions, enabling website owners to identify usability issues and optimize their sites effectively.

Recommended for

    Microsoft Clarity is recommended for small to medium-sized businesses, marketing professionals, UX designers, and web developers who need to analyze user behavior without incurring costs. It's also suitable for anyone looking to supplement their existing analytics tools with a focus on user experience and interaction.

Analysis of Google Data Studio

Overall verdict

  • Google Data Studio is generally considered a good option for those who need to create custom data visualizations and reports. Its ease of use, extensive integration capabilities, and cost-effectiveness make it a solid choice for both beginners and experienced data analysts seeking a versatile reporting tool.

Why this product is good

  • Google Data Studio is a powerful tool for creating interactive and visually appealing reports and dashboards. It integrates seamlessly with other Google services like Google Analytics, Google Ads, and Google Sheets, making it easy to pull real-time data without additional connectors. Its user-friendly interface allows users to create dynamic reports without needing extensive technical expertise. Furthermore, it's a free tool, which makes it accessible for individuals and small businesses looking to visualize data without incurring additional costs.

Recommended for

    Google Data Studio is well-suited for digital marketers, small business owners, data analysts, and anyone involved in data-driven decision-making who needs to create customizable, shareable, and visually appealing reports and dashboards. It's particularly beneficial for those already using other Google services, as it allows for seamless data integration and manipulation within the Google ecosystem.

Microsoft Clarity videos

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Google Data Studio videos

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5 Reasons Why Google Data Studio is Amazing

More videos:

  • Review - Why I switched to Google Data Studio
  • Review - I Evaluated 4 BI Tools: Power BI, Tableau, Google Data Studio, & Sisense. Here's What I Found.

Category Popularity

0-100% (relative to Microsoft Clarity and Google Data Studio)

Microsoft Clarity

Google Data Studio

Analytics
100 100%
Analytics
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Business Intelligence
0 0%
Business Intelligence
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Microsoft Clarity and Google Data Studio

Microsoft Clarity Reviews

The best Hotjar alternatives & competitors, compared
Microsoft Clarity is a 100% free session replay tool that supports basic replay features and heatmaps. It also records rage clicks and dead clicks, and integrates with Google Analytics 4, so you can view your GA data in Clarity.
Source: posthog.com
12 Hotjar alternatives for website and mobile app analytics
For session recordings and heatmaps, Clarity is a suitable alternative to Hotjar. Clarity tracks every user’s visit to your website, although it notes that recordings may not be available for all sessions. It also offers unlimited heatmaps and more than 25 filter options you can apply to both recordings and heatmaps.
Source: www.smartlook.com
10 Best Inspectlet Alternatives 2022
Microsoft Clarity is an alternative that allows companies to check the usability of their website. For this purpose, Microsoft Clarity records selected sessions of users. Companies can then evaluate the sessions. In addition, the tool provides measured values that indicate possible usability problems.
Source: www.plerdy.com
WatchThemLive vs. Microsoft Clarity: A Detailed Comparison
WatchThemLive and Microsoft Clarity have both been launched in 2020. Both of them are extremely powerful tools, but, of course, they’re not the same. Each one has its own unique features. In this post, we compare WatchThemLive and Microsoft Clarity and go through the pros and cons of each to give you a comprehensive insight into their differences.
Source: www.hoothemes.com
Free SEO Tools To Improve Your Rankings
Microsoft Clarity - Free analytics tool for webmasters that shows you how people are using your website without hurting your site performance. It supports all sizes of websites, and offers session recordings, heatmaps, and insights dashboard that shows you interesting user sessions.
Source: www.megaleechers.com

Google Data Studio Reviews

25 Best Statistical Analysis Software
With its intuitive interface and extensive customization options, Google Data Studio makes it easy for users to create captivating visualizations of their data, regardless of their technical expertise.
Source: www.scijournal.org
11 Metabase Alternatives
Google Data Studio is a platform that acts as a Google drive and saves hundreds of files at a time and makes reports out of them for business needs. Data studio offers to add a bulk of data files at a time and this application will make a report that will save a lot of their time and helps them make better decisions for their businesses and other useful tasks. Representers...
Source: www.justalternativeto.com
Best Google Data Studio Alternatives (Self-Service BI)
Google Data Studio is a reporting tool that nicely integrates within GA360 ecosystem (alongside with Google BigQuery and Google Sheet) and evolving on a monthly basis with an intuitive interface to explore and build insights. And it's completely free.
Source: www.holistics.io
5 Metabase Alternatives You Don't Need a PhD to Use
Google Data Studio is a free tool and amongst the more visualization-focused alternatives to Metabase. Google Data Studio helps convert data into shareable reports for better metrics, reporting, and communication.
Source: www.toucantoco.com
8 Databox Alternatives: Which One Is The Best?
Basic visualization and reporting are easy with Google Data Studio. However, it does not support the flexibility and customizability of visualization. So lack of visualization can be considered as a disadvantage of Google Data Studio.
Source: hockeystack.com

Social recommendations and mentions

Based on our record, Microsoft Clarity seems to be a lot more popular than Google Data Studio. While we know about 32 links to Microsoft Clarity, we've tracked only 2 mentions of Google Data Studio. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Microsoft Clarity mentions (32)

  • UX Metrics That Actually Matter
    Use analytics tools like Hotjar or Microsoft Clarity to observe completions. - Source: dev.to / 13 days ago
  • Revolutionize your Website: Free Heat Maps, Recordings, Analytics & more
    Microsoft Clarity provides masking options to prevent sensitive text from being sent to servers. By default, Clarity masks all sensitive text, such as email addresses and information entered by users. It offers three masking modes:. - Source: dev.to / about 1 year ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Microsoft Clarity - Session recording completely free with "no traffic limits", no project limits, and no sampling. - Source: dev.to / over 1 year ago
  • How to advocate for basic UX as a junior designer. Any cheap or free resources will be greatly appreciated
    THAT said, MS does have a free heatmapping tool which I've not tried yet. https://clarity.microsoft.com/. Source: almost 2 years ago
  • Mobile Screen Recorder App recorded thousands of users without consent
    In terms of getting people unstuck and improving the app we just recently integrated Microsoft Clarity https://clarity.microsoft.com/ which is very similar to Hotjar 🔥 https://www.hotjar.com in our Android and Web apps ( not iOS ) The way it works is it doesn't record the screen but it actually reassembles a simulation of your screen and movements from our code and where it thinks you moved/clicked. It also masks... Source: about 2 years ago
View more

Google Data Studio mentions (2)

  • 5 tools for Core Web Vitals to measure and improve website UX
    A tool to visualize data, for example, based on reports like CrUX, is Data Studio. It allows you to create dashboards based on source files and thus capture trends in user behavior. - Source: dev.to / about 3 years ago
  • GCP solution for ML model management (ML Ops)?
    I'm guessing you're looking for a database product or something like Data Studio. Whats your use case? Source: over 3 years ago

What are some alternatives?

When comparing Microsoft Clarity and Google Data Studio, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Geckoboard - Get to know Geckoboard: Instant access to your most important metrics displayed on a real-time dashboard.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile

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