Software Alternatives, Accelerators & Startups

Metabase VS Google Marketing Platform

Compare Metabase VS Google Marketing Platform and see what are their differences

Metabase logo Metabase

Metabase is the easy, open source way for everyone in your company to ask questions and learn from...

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Metabase Landing page
    Landing page //
    2023-04-25
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Metabase videos

Metabase is a free, self hosted, open source data analytics platform that keeps using it simple.

Google Marketing Platform videos

How to Use Google Surveys to Get Consumer Insights

More videos:

  • Review - Webinar: Get to Know All Products Available in the Google Marketing Platform
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Metabase and Google Marketing Platform)
Business Intelligence
100 100%
0% 0
Surveys
0 0%
100% 100
Data Dashboard
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

Share your experience with using Metabase and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Metabase and Google Marketing Platform

Metabase Reviews

Top 11 Grafana Alternatives & Competitors [2024]
Metabase is tailored for exploring and querying structured data within databases. It empowers users with an intuitive interface to effortlessly create and share interactive dashboards, facilitating seamless data exploration. One of its notable advantages is the accessibility it offers to non-technical users, granting them the ability to create their own charts without...
Source: signoz.io
Embedded analytics in B2B SaaS: A comparison
Similar to Holistics also Metabase is a BI tool at its core. It however feels nothing like Looker and has a unique feel to it. It felt quite intuitive how its set-up but there’s still quite a steep learning curve, even for a well-seasoned data professional. Also Metabase offers an iFrame implementation for embedding. An added advantage of Metabase is that they are...
Source: medium.com
Best 8 Redash Alternatives in 2023 [In Depth Guide]
Metabase is a business intelligence software suite allowing you to ask questions about your data without complicated code and jargon and lets professionals visualize their business data accurately.
Source: www.datapad.io
8 Alternatives to Apache Superset That’ll Empower Start-ups and Small Businesses with BI
Small businesses and startups with limited resources that need to answer simple queries will find Metabase, Tableau, and PowerBI suitable for their needs. However, if you have an in-house data team dedicated to the project, you might find open-source software like Redash and Metabase (open-source version) beneficial. And if you have the team, time, and money, Looker or...
Source: trevor.io
Top 10 Tableau Open Source Alternatives: A Comprehensive List
Tableau Open Source alternatives are typically free, making them appealing to freelancers and small businesses. However, even Business Intelligence tools with a commercial component, such as Metabase, are less expensive on average. Metabase is very similar to Tableau in the sense that it is a Data Analytics tool that is accessible to both tech-savvy and non-tech-savvy users....
Source: hevodata.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Metabase should be more popular than Google Marketing Platform. It has been mentiond 14 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Metabase mentions (14)

  • Is Tableau Dead?
    I've never used Tableau, but heard a lot of hate about it. However, in my previous role, we were big fans of Metabase (https://metabase.com). You can also self-host it, which was a huge win for us. - Source: Hacker News / 3 months ago
  • Ask HN: Open-Source Self-Hosted No-Code Platforms?
    The solution really depends on what sort of problems you are trying to solve and who your customers are. There are a fair few low-code solutions out there for reporting and data visualisation that are great for finance and marketing teams for example. e.g. https://metabase.com/ , https://evidence.dev/ For enterprise processes I'd go with Camunda (solely based on recommendations and not first hand experience).... - Source: Hacker News / about 1 year ago
  • Ask HN: Who is hiring? (December 2022)
    Metabase | https://metabase.com | REMOTE | Full-time | Backend, Frontend, Full Stack, and DevOps engineers. - Source: Hacker News / over 1 year ago
  • Make Better Decisions the Easy Way: Deploy Metabase with Azure Container Apps
    With a few simple steps, you can deploy Metabase on Microsoft Azure using Azure Container Apps. This process works for any Docker container hosted on Docker Hub, not just Metabase, so you can try it with your containers. - Source: dev.to / over 1 year ago
  • Integration/extension/plugin system in Nodejs
    Try metabase.com its built with node and uses plugins. Source: almost 2 years ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Metabase and Google Marketing Platform, you can also consider the following products

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile

Google Forms - Simple web forms from Google.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.