Software Alternatives & Reviews

MediaAlpha VS Rubicon Project

Compare MediaAlpha VS Rubicon Project and see what are their differences

MediaAlpha logo MediaAlpha

MediaAlpha offers real-time programmatic technology platform for vertical search media.

Rubicon Project logo Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact many advertising brands globally.
  • MediaAlpha Landing page
    Landing page //
    2023-03-23
  • Rubicon Project Landing page
    Landing page //
    2023-04-30

MediaAlpha videos

New IPO MediaAlpha Going Public Review & Analysis

More videos:

  • Review - Partnership Webinar - AgencyZoom & MediaAlpha
  • Review - The Smart Money Are Looking at MediaAlpha

Rubicon Project videos

The Rubicon Project CFO/COO: Advertising In A Digital World | Mad Money | CNBC

More videos:

  • Review - Neil Richter, Chief Scientist at The Rubicon Project, Explains Deal ID and the RTB Protocol

Category Popularity

0-100% (relative to MediaAlpha and Rubicon Project)
Ad Networks
56 56%
44% 44
Advertising
61 61%
39% 39
Small Business
55 55%
45% 45
Business Network
50 50%
50% 50

User comments

Share your experience with using MediaAlpha and Rubicon Project. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Rubicon Project seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MediaAlpha mentions (0)

We have not tracked any mentions of MediaAlpha yet. Tracking of MediaAlpha recommendations started around Mar 2021.

Rubicon Project mentions (1)

  • American app sharing data with hordes of advertisers
    iOS has a new privacy report to show how apps are using and sharing your data. Looking at the American app, I found that it contacts a plethora of advertisers, marketing and tracking companies including Facebook, Yahoo, airship, godaddy.com, doubleclick.net, adservice.google.com, adnxs.com, adsrvr.org, sojern.com, serving-sys.com, flashtalking.com, everesttech.net, mediaiqdigital.com, rubiconproject.com,... Source: about 2 years ago

What are some alternatives?

When comparing MediaAlpha and Rubicon Project, you can also consider the following products

RealVu - Realvu offers a multifunctional online media and advertising platform for the delivery, tracking, and reporting of advertisements and media.

Fyber - Fyber is building a platform for smarter ad monetization.

Google Doubleclick - DoubleClick is a digital advertising solution from Google.

AdJug - AdJug is an online advertising exchange connecting buyers and sellers of online advertising.

PulsePoint - PulsePoint is an advertising technology platform that fuses programmatic targeting, distribution and optimization with content marketing.

OpenX - Ad technology platform available as a hosted service or as an open source download.