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Matomo VS Mouseflow

Compare Matomo VS Mouseflow and see what are their differences

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Matomo logo Matomo

Matomo is an open-source web analytics platform

Mouseflow logo Mouseflow

Mouseflow is the most popular session replay / recording and website heatmap tool. Sign up today or call +1 (855) 668-7335 for a personal demonstration!
  • Matomo Landing page
    Landing page //
    2023-10-23
  • Mouseflow Landing page
    Landing page //
    2023-10-17

  mouseflow.comSoftware by Mouseflow

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

Mouseflow features and specs

  • Comprehensive Heatmaps
    Mouseflow offers a range of heatmaps (click, movement, scroll, attention) that provide in-depth insights into user behavior on your website.
  • Session Replay
    It allows you to watch recordings of individual user sessions, letting you see exactly how users are interacting with your site in real-time.
  • Form Analytics
    Provides detailed analytics on form interactions, showing where users drop off, hesitate, or make corrections, helping to improve form completion rates.
  • Funnel Analysis
    Enables you to create and analyze funnels to see where users are dropping off in their journey, allowing for targeted improvements.
  • User Feedback
    Offers options for gathering user feedback through customizable surveys and feedback widgets, which can be integrated directly into the website.
  • Real-time Data
    Provides real-time data and alerts, enabling quick responses to user behavior issues as they occur.
  • Integrations
    Mouseflow integrates with various third-party tools like Google Analytics, WordPress, HubSpot, and more, providing a seamless workflow.
  • GDPR Compliance
    The platform is GDPR-compliant, helping you adhere to data privacy regulations when tracking user behavior on your site.

Possible disadvantages of Mouseflow

  • Cost
    Mouseflow can be relatively expensive, especially for small businesses or startups with limited budgets.
  • Learning Curve
    The range of features can be overwhelming for new users, requiring a significant time investment to learn how to use the platform effectively.
  • Performance Impact
    Tracking scripts can potentially slow down website performance, particularly on resource-intensive sites.
  • Limited Mobile Insights
    While Mouseflow offers mobile tracking, the insights and features are often considered less comprehensive compared to its desktop analysis capabilities.
  • Data Storage
    Recorded sessions and data storage can become cumbersome over time, requiring periodic cleanups to manage storage limits.
  • Customization
    Some users feel that the customization options for heatmaps and reports are limited compared to other analytics tools.

Matomo videos

+ Add

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

Mouseflow videos

+ Add

MouseFlow: Optimizing, Spy Tool Review 2016 - (Pay Less Mouseflow Hack) Overview of Mouseflow

More videos:

  • Review - Mouseflow Review - Heat Map and Behaviour Tracking 2016
  • Review - Mouseflow Review

Category Popularity

0-100% (relative to Matomo and Mouseflow)

Matomo

Mouseflow

Analytics
82 82%
Analytics
18% 18
Web Analytics
80 80%
Web Analytics
20% 20
Privacy
100 100%
Privacy
0% 0
Heatmaps
0 0%
Heatmaps
100% 100

User comments

Share your experience with using Matomo and Mouseflow. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Mouseflow

Matomo Reviews

Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: rishikap372.medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

Mouseflow Reviews

The best Hotjar alternatives & competitors, compared
Mouseflow is a behavioral analytics tool that offers session replays, heatmaps, and basic funnel analysis. It's designed mainly for marketing and e-commerce websites. It's very similar to Hotjar, making it a direct rip and replace solution.
Source: posthog.com
11 Hotjar alternatives and competitors in 2024
While both platforms offer similar features like heatmaps and screen recordings, Mouseflow allows you to record all your site’s visitors or only a designated percentage. With form analytics and conversion funnels, Mouseflow also allows for better data representation.
Source: maze.co
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mouseflow is not just another name in the world of digital analytics. It unfurls the complete storyline of a user’s journey on a website, highlighting interactions, immediate reactions, and bottlenecks in an easily understandable format.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mouseflow is not just another name in the world of digital analytics. It unfurls the complete storyline of a user’s journey on a website, highlighting interactions, immediate reactions, and bottlenecks in an easily understandable format.
Source: rishikap372.medium.com
12 Hotjar alternatives for website and mobile app analytics
Both tools have heatmaps, screen recordings, and user feedback features, but Mouseflow has an edge with form analytics and conversion funnels. Mouseflow also has the option to record all of your website’s users or only a percentage of them.
Source: www.smartlook.com

Social recommendations and mentions

Based on our record, Matomo seems to be a lot more popular than Mouseflow. While we know about 85 links to Matomo, we've tracked only 5 mentions of Mouseflow. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (85)

View more

Mouseflow mentions (5)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Mouseflow.com — 500 sessions/month free for one website. - Source: dev.to / about 1 year ago
  • Dropped prices, added more flexible packages - still no inquiries
    If you haven't already, check out mouseflow. It literally records users on your your site...you can see which pages they go to, what images they look at, how long they're there...it shows exactly what they did on your site in real time. This might give you some insight as to why you're getting solid traffic but no client inquiries especially if you see users consistently hitting a certain point on your site then... Source: about 2 years ago
  • Simple Guide to Easy Conversion Rate Optimization
    Heatmap tools: Tools like Hotjar, Crazy Egg, Mouseflow, and my favorite Clarity allow you to see how visitors interact with your website and identify areas for improvement. Source: over 2 years ago
  • Papa John's sued for 'wiretap' spying on website mouse clicks, keystrokes
    Https://mouseflow.com/ you just drop it in, you can rewatch everything people did on your site basically like watching a video.. Shows clicks, typing, everything.. Lot of companies use this to get heatmaps of how products are being used or watch for ui issues. Source: over 2 years ago
  • Managing tracking consent with Cead Consent
    * Seriously, check out MouseFlow screen recorder, it's actually scary. I worked for a client a couple years ago who had it installed and you could see a recording of every user's session. Combined with GeoIP giving you the town they lived in, the client could make a pretty accurate guess as to exactly who that user was: "Ah yes that's probably Brian. I tried to sell x to him last week but looks like I should try... - Source: dev.to / about 3 years ago

What are some alternatives?

When comparing Matomo and Mouseflow, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Fathom Analytics - Simple, trustworthy website analytics (finally)

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

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