Software Alternatives & Reviews

Marketing Optimizer VS Optimizely

Compare Marketing Optimizer VS Optimizely and see what are their differences

Marketing Optimizer logo Marketing Optimizer

Optimize conversion rates, increase lead-to-close ratio, and resell leads easily. Includes complete WordPress integration.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Marketing Optimizer Landing page
    Landing page //
    2023-10-16

  www.marketingoptimizer.comSoftware by Active Internet Marketing

  • Optimizely Landing page
    Landing page //
    2023-10-04

Marketing Optimizer videos

Marketing Optimizer Plugin Review

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Marketing Optimizer and Optimizely)
CRM
100 100%
0% 0
A/B Testing
0 0%
100% 100
Email Marketing
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketing Optimizer and Optimizely

Marketing Optimizer Reviews

Five Automation Tools to Make B2B Marketing Easy
Marketing Optimizer: Marketing Optimizer is a tool which helps businesses optimize their marketing campaigns by constantly improvising on the campaign experience with a variety of tools. It assists businesses by generating, nurturing and managing leads that are then used to increase conversion rates. Marketing Optimizer is the all-in-one marketing automation platform which...

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

What are some alternatives?

When comparing Marketing Optimizer and Optimizely, you can also consider the following products

Marketing 360 - Marketing 360® is a powerful marketing and website platform built for any size brand. It's fully managed and has everything a brand needs to drive beautiful marketing and sales.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Bitrix24 - Bitrix24 is a free (for small businesses) social enterprise platform. It is a united work space which handles the many aspects of daily operations and tasks. Create your own social intranet in minutes!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

SendX.io - SendX (https://sendx.io) provides remarketing and retargeting tools for web businesses. You can use popups, landing pages, email, web push notification, automation workflows and FB / Google retargeting to drive more revenue.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.