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Makeswift VS Optimizely

Compare Makeswift VS Optimizely and see what are their differences

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The Website Builder for Startups featured
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Contents:
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  2. » Videos
  3. » Reviews
  4. » Alternatives

Makeswift logo Makeswift

🎨 No-code website builder with the power & detail of a design tool⠀✌️ Say goodbye to rigid templates to let your creativity come to life⠀👯‍♀️ Collaborate in real time with your team⠀⚡️ Visually build high-performing websites powered by Next.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Makeswift Landing page
    Landing page //
    2023-09-14
  • Optimizely Landing page
    Landing page //
    2023-10-04

Makeswift features and specs

  • Easy to Use
    Makeswift is designed with a user-friendly interface, making website building intuitive and accessible even for those with little to no technical experience.
  • Drag-and-Drop Functionality
    The platform offers drag-and-drop functionality, allowing users to customize their websites easily without needing to write any code.
  • Customization Options
    Users have access to a wide variety of design elements and templates, enabling them to create personalized websites that meet their specific needs.
  • Responsive Design
    Websites built with Makeswift are responsive, ensuring they look and function well on a variety of devices, including mobile phones and tablets.
  • Integration Capabilities
    Makeswift supports integrations with various third-party tools and services, allowing users to extend the functionality of their websites.

Possible disadvantages of Makeswift

  • Limited Advanced Features
    While Makeswift is great for basic website building, it may lack some advanced features required by professional developers or for complex projects.
  • Pricing
    Depending on the plan chosen, the pricing might be a barrier for individuals or small businesses with limited budgets.
  • Dependency on Platform
    Users are reliant on Makeswift's platform, meaning any downtime or service issues could affect website availability and performance.
  • SEO Optimization Limitations
    Some users might find the SEO features to be less comprehensive compared to those offered by dedicated SEO tools.
  • Learning Curve for Complex Customizations
    While basic customization is straightforward, users attempting complex customizations may face a steeper learning curve.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Makeswift videos

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Optimizely videos

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Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Makeswift and Optimizely)

Makeswift

Optimizely

Website Builder
100 100%
Website Builder
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
CMS
100 100%
CMS
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Makeswift and Optimizely

Makeswift Reviews

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Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing Makeswift and Optimizely, you can also consider the following products

Unstack - Build high performance websites, blogs, and landing pages that integrate with your existing marketing stack to drive traffic, leads, and sales for your business.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Dorik - Dorik AI Website Builder | Create Beautiful and Custom Websites in Minutes with AI– No Coding Needed

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

mmm.page - Dead simple, drag & drop personal websites

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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