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Mailgun VS Klaviyo

Compare Mailgun VS Klaviyo and see what are their differences

Warmup Inbox
Warmup Inbox is a tool that automates the process of warming up your email inboxes, raising your sender reputation and inbox health automatically. featured
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Mailgun logo Mailgun

A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.
  • Mailgun Landing page
    Landing page //
    2023-07-16
  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Mailgun videos

+ Add

Introducing the new Mailgun

More videos:

  • Review - Why Emails are sent to Spam! Even with Premium Services Like Amazon SES, Sendgrid, Gsuite, Mailgun
  • Review - Getting Started with Mailgun

Klaviyo videos

+ Add

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

Category Popularity

0-100% (relative to Mailgun and Klaviyo)

Mailgun

Klaviyo

Email Marketing
36 36%
Email Marketing
64% 64
Email Marketing Platforms
35 35%
Email Marketing Platforms
65% 65
Email Delivery
100 100%
Email Delivery
0% 0
Newsletter Marketing
0 0%
Newsletter Marketing
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mailgun and Klaviyo

Mailgun Reviews

Transactional email providers for indie businesses 2020
Mailgun’s one dedicated IP address starts with the Foundation plan ($35) for 100k emails and up ($75). You might consider going for the growth plan ($80) already with 1000 email address validations included.
Source: nts.strzibny.name
10 Top Mailgun Alternatives | Most Affordable Competitors 2019
Mailgun SMTP is receiving 5 star reviews from people around the world. They are showering all the love, and support on Mailgun for their excellent service, features and usability.
Source: www.formget.com
The 36 Best Marketing Automation Tools to Use in 2020
Mailgun is an email infrastructure and transactional email platform built for developers that need a simple email API integration to send, receive, and track email with their app regardless of what programming language they use. Mailgun offers a flexible pricing model that starts at as low as $5/month for 10,000 emails.
Source: encharge.io
8 Most Reliable Mandrill Alternative SMTP Relays
Mailgun can push a webhook to the user’s app ( like EasySendy Pro), whenever an action takes place on the sent emails. The MailGun API offers much more than just sending the emails. Users can send up to a thousand personalized email messages with a single API call, making it effortless to send out bulk mailings from an app. Moreover, users can use tags to segregate their...
Source: easysendy.com
7 Best Transactional Email Services: Sendgrid vs. Mandrill & More
Hi, I use Mailgun for sending transactional mails and send around 2k mails per week and we are on shared IP and so, I am facing some issues like ESP throttling issues, because of the others who are using the same as I do. I have to get my shared IP changed every time I ran into these kind of issues. Mailgun recommends to use a dedicated IP when you send more than 5k mails...
Source: www.ventureharbour.com

Klaviyo Reviews

10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com
11 Best Omnisend Alternatives and Competitors for 2022
Klaviyo is a complete tool for email marketing that offers a collection of marketing automation features including email campaigns, text messages, automated workflows, pop-ups, advanced segmentation, etc. The overall email marketing tool of Klaviyo is user-friendly and seamlessly connects to your online store with just a few clicks.
Source: www.aitrillion.com

Social recommendations and mentions

Based on our record, Mailgun should be more popular than Klaviyo. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Mailgun mentions (11)

  • The 7 best transactional email services for developers in 2023
    Mailgun from Sinch is a well-established, developer-focused email service that's been in business since 2010. It powers email delivery for some large, well-known companies including Lyft, American Express, and Wikipedia. As a developer-focused tool, Mailgun is fast to get started with and integrate into your product. It's an excellent offering if you're looking for a reliable, easy-to-use product. - Source: dev.to / 7 months ago
  • Mailgun REST API integration from serverless node.js
    In this Mailgun integration example we'll show how easy it is to create and deploy a complete serverless backend that integrates with the Mailgun SaaS API for sending email messages to your users. - Source: dev.to / over 1 year ago
  • Self-hosted email is the hardest it's ever been, but also the easiest
    Another solution to this problem is relaying through services which will do the heavy lifting for you (this was been discussed in the original thread, here and in the article I wrote). So far people have suggested - ImprovMX (https://improvmx.com) - Mailgun (https://mailgun.com) As any others come in I will update this comment (until I can't, anyway) and the article as a reference. - Source: Hacker News / over 1 year ago
  • Anyone else getting bombarded with invoice spam emails? I’m using a custom domain. These have been relentless for months.
    Sure. I have an account with mailgun, though I have heard good things about sendgrid as well. It costs me $35/mo, but I use the account as part of the management of a phpbb forum I host, but I have a patreon for that that covers the expenses. If I didn't have that patreon, I would have to think pretty hard about how to proceed. Source: over 1 year ago
  • SWBC wants to spoof emails in our domain to our customers, and wants us to add them to our SPF records
    As you can see, "mailgun.com" the "leading email delivery service for companies around the world" is included in their SPF despite not being them, precisely so they can spoof being Edward Jones, presumably in some marketing effort:. Source: almost 2 years ago
View more

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: about 2 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 2 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 2 years ago

What are some alternatives?

When comparing Mailgun and Klaviyo, you can also consider the following products

SendGrid - Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Mailjet - All-in-one email service provider that provides maximum insight and deliverability results for both marketing and transactional emails.

TargetBay - TargetBay is a complete eCommerce revenue generation platform.

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