Software Alternatives, Accelerators & Startups

MailChimp VS TinyLetter

Compare MailChimp VS TinyLetter and see what are their differences

MailChimp logo MailChimp

MailChimp is the best way to design, send, and share email newsletters.

TinyLetter logo TinyLetter

Start writing your own newsletter instantly.
  • MailChimp Landing page
    Landing page //
    2023-10-10
  • TinyLetter Landing page
    Landing page //
    2023-01-18

MailChimp features and specs

  • Ease of Use
    MailChimp offers an intuitive, user-friendly interface that makes it easy for users to design emails, manage campaigns, and track results.
  • Automation Features
    MailChimp provides robust automation tools that allow users to automate email sequences, send targeted messages, and create automated workflows.
  • Comprehensive Reporting
    The platform offers detailed analytics and reporting tools, giving users insight into campaign performance, open rates, clicks, and more.
  • Integrations
    MailChimp integrates with numerous third-party services and platforms including e-commerce sites, social media platforms, and CRM systems.
  • Freemium Plan
    MailChimp offers a free plan that gives access to essential features, making it a viable option for small businesses and startups.
  • Design Templates
    A wide variety of pre-designed templates are available, making it easier to create professional-looking emails without design expertise.
  • Product Recommendations
    Drive more sales with personalized product recommendations

Possible disadvantages of MailChimp

  • Cost
    As your subscriber list grows, MailChimp's pricing can become quite expensive compared to some other email marketing services.
  • Limited Automation in Free Plan
    The free plan offers limited automation features, which can restrict the ability to implement more comprehensive automated email campaigns.
  • Complexity for Advanced Users
    While it's user-friendly for beginners, advanced users may find that it's not as flexible or customizable as other platforms.
  • Support Limitations
    Customer support for the free plan is limited to email and self-help resources, which may not be sufficient for users needing immediate assistance.
  • Deliverability Issues
    Some users have reported issues with email deliverability, which can impact the effectiveness of their email marketing campaigns.
  • List Management
    Managing large contact lists can be cumbersome, and there have been complaints about the efficiency of list segmentation and organization.

TinyLetter features and specs

  • Simplicity
    TinyLetter is very user-friendly and simple to use, making it ideal for beginners who are new to email marketing.
  • Free Service
    TinyLetter is free to use, which makes it an attractive option for individuals or small businesses that have a limited budget.
  • Personal Touch
    The platform allows for a more personal approach to email marketing, as it focuses on direct communication and has a more intimate feel.
  • No Ads
    Emails sent through TinyLetter are free of advertisements, providing a cleaner and more professional appearance.
  • Owned by Mailchimp
    Being owned by Mailchimp offers a guarantee of reliability and a quality backend infrastructure to handle email distributions.

Possible disadvantages of TinyLetter

  • Limited Features
    TinyLetter lacks advanced features such as segmenting, automation, detailed analytics, and advanced integrations, which are available in other email marketing tools.
  • Basic Design Options
    TinyLetter provides limited design customization options, which might not be sufficient for users looking to create highly branded emails.
  • Subscriber Limit
    The service is not suitable for larger email lists as it primarily supports smaller subscriber bases—typically around 5,000 subscribers.
  • No A/B Testing
    TinyLetter does not offer A/B testing capabilities, which can be a significant drawback for those who wish to optimize their email content and send times.
  • No Phone Support
    Customer support is limited to email and articles, with no phone support available, which could be challenging for those needing immediate assistance.

Analysis of MailChimp

Overall verdict

  • MailChimp is a popular and generally well-regarded email marketing service, known for its ease of use and robust features.

Why this product is good

  • MailChimp is considered good because it offers a user-friendly interface, a comprehensive set of features including automation, segmentation, and analytics, and a free tier that is suitable for small businesses or individuals just starting out. It also has integrations with various e-commerce and CRM platforms, making it versatile for different marketing needs.

Recommended for

    MailChimp is recommended for small to medium-sized businesses, entrepreneurs, and non-profits who want a cost-effective solution for email marketing. It's also suitable for those new to email marketing who are looking for a simple yet powerful tool to reach their audience and grow their subscriber base.

Analysis of TinyLetter

Overall verdict

  • If you are looking for a basic, no-frills email newsletter service and have a relatively small subscriber list, TinyLetter is a good option. Its simplicity and focus on content without unnecessary features make it an attractive choice for personal newsletters or small projects.

Why this product is good

  • TinyLetter is considered good because it offers a simple, user-friendly platform for sending newsletters. It is particularly favored for its minimalistic design and straightforward functionality, which makes it easy for users without technical expertise to create and share content with their subscribers. The platform is free to use, which is appealing for users who are just starting out or have modest needs.

Recommended for

  • Individuals or small organizations with a simple newsletter need
  • Users who prioritize ease of use and minimal setup
  • Content creators wanting a direct and personal touch with subscribers
  • People who prefer a free service for smaller-scale email campaigns

MailChimp videos

Mailchimp Automation Sequence For Beginners (2024) Complete Mailchimp Guide

More videos:

  • Review - WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)
  • Demo - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • Review - Mailchimp Review: Pros and Cons

TinyLetter videos

REVIEW. Tinyletter (by Mailchimp)

More videos:

Category Popularity

0-100% (relative to MailChimp and TinyLetter)
Email Marketing
92 92%
8% 8
Email Marketing Platforms
Newsletter Marketing
88 88%
12% 12
Marketing Automation
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare MailChimp and TinyLetter

MailChimp Reviews

  1. Harshi1995
    · intern at ulketz ·
    A great platform for email marketing.

    It is most affordable marketing automation tool . It helps in all in one marketing platform that helps you manage and talk to your clients , customers and others.

    🏁 Competitors: zeta marketing platform, Salesforce Marketing Cloud
  2. Elle Bennett
    · Webmaster at FixedFeeTaxReturn ·
    Good tool for basic email newsletters

    Mailchimp has always been a good solution for sending campaign emails for e-commerce.

  3. Mohit Gupta
    · Small Business Owner at Ecommerce Platform ·
    Mailchimp - Nice Experience with email marketing campaign to use on it.

    This Mailchimp is a very nice email marketing platform to use it. I like its features and all functions for creating emails. It is the best tool to make design, send and share email newsletters.

    🏁 Competitors: Brevo, ActiveCampaign, SendGrid, MailerLite
    👍 Pros:    One of the best thing about mailchimp is, you can use for free and then purchase paid version if you like, no cc nothing required.
    👎 Cons:    Everything is alright, there is no cons

Top 10 Bulk Email Verifier and Validation Services Compared
It validates your email lists to check for invalid or undeliverable emails so that you can maximize your marketing campaign potential. You can either upload your email list and clean it in bulk using the CSV format, or integrate with MailboxValidator API. MailboxValidator interface is fully integrated with major ESP (Email Service Provider). Alternatively, a list can be...
10 Best Campaign Monitor Alternatives You Can Find
Mailchimp is a popular marketing automation and email marketing tool. Its form and landing page builders are useful for generating signups and expanding email lists. Are you wondering if Campaign Monitor and Mailchimp are the same? Both are email marketing tools, yet they differ in many ways.
Source: mailbluster.com
Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
Insights and predictions: Mailchimp’s analytics, including current analytics and predicted demographics, helps you learn more about your audience campaigns.
The 6 Best Campaign Monitor Alternatives for 2024
CategoryMailchimpCampaign MonitorBest FeatureEfficient handling of large listsUser-friendly email designPros1. Seamless scalability2. Comprehensive marketing tools3. User-friendly drag-and-drop editor1. Easy-to-use email templates2. Beautiful customizable templates3. In-depth reporting and analyticsCons1. Learning curve for beginners2. Pricing can be higher for large lists3....
The 5 Best Email Marketing Software of 2023
Mailchimp emerges as a frontrunner in the email marketing arena. Its blend of user-friendly features, advanced capabilities, and an extensive array of templates position it as an invaluable asset for businesses of all sizes. While its pricing tiers could be a concern for some, the benefits it brings to the table undoubtedly outweigh the drawbacks.

TinyLetter Reviews

7 Cheaper Mailchimp Alternatives to Consider in 2019
Are just looking for a simple way to stay in touch with fans. For example, TinyLetter is popular with artists and writers. It’s not a good option for businesses, though.
Oh God, It's Raining Newsletters - by Craig Mod
Buttondown is a (somewhat) recently launched NAAS built by a very engaged developer, beautifully designed, that looks like it might be the new TinyLetter. Subscription integrations forthcoming (eating into Substack territory?). This is probably where I’d start if I were starting a public newsletter today.
Source: craigmod.com
The 12 Best Free Email Marketing Apps
If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter.
Source: zapier.com
An Alternative for TinyLetter
TinyLetter users were quick to mourn the shutdown of the service. The reactions mostly expressed sadness. TinyLetter’s simplicity and intimacy were strong selling points to the artists, writers and other members of the creative class that relied on it.

Social recommendations and mentions

Based on our record, MailChimp seems to be a lot more popular than TinyLetter. While we know about 89 links to MailChimp, we've tracked only 8 mentions of TinyLetter. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MailChimp mentions (89)

  • Scalable E-Learning Platforms with Strapi’s API Integrations
    Integrating with marketing tools like Mailchimp through Strapi's API ensures that user data is consistently updated and synchronized, enabling more effective and targeted marketing campaigns. Whenever a user updates their profile or makes a purchase, these changes are automatically reflected across all connected systems. Real-time synchronization helps e-learning platforms maintain accurate contact records,... - Source: dev.to / 5 months ago
  • Email Workflow Automation 101: Templates, Tools, and Best Practices
    Mailchimp is a popular email marketing platform that offers features like customizable templates, A/B testing, and audience segmentation. This can preferred by teams looking to automate their email workflows but also want a minimalist tool to streamline their marketing efforts. - Source: dev.to / 8 months ago
  • The Behind-the-Scenes Magic: How Email Marketing Platforms Connect to Your Domain to Send Emails on Your Behalf
    Have you ever wondered how email marketing platforms like Mailchimp, BestRegards, and HubSpot manage to send hundreds or even thousands of emails from your custom domain in just seconds—without flooding your inbox?. - Source: dev.to / 9 months ago
  • 7 Best Transactional Email Platforms in 2024 Compared 📬
    MailchimpTransactional Emails, formerly Mandrill, is a paid Mailchimp add-on for sending transactional emails. For the purpose of this article, we’ll mainly use the former name Mandrill for the transactional part of the Mailchimp service. - Source: dev.to / about 1 year ago
  • Design Newsletter Emails in Golang
    Have you ever wondered how newsletters from different companies and organisations work? Some companies use platforms like Mailchimp but if you're like me and want to understand what is going on and how to build yours so you have full control then follow along as we send a few custom newsletters to our subscribers. - Source: dev.to / about 1 year ago
View more

TinyLetter mentions (8)

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What are some alternatives?

When comparing MailChimp and TinyLetter, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Sendy - Sendy is a self hosted newsletter app that sends emails 100x cheaper via Amazon SES

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Listmonk - Send e-mail campaigns from a powerful dashboard. High performance and features packed into one app.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

MailerLite - Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!