Software Alternatives & Reviews

MailChimp VS ActiveCampaign

Compare MailChimp VS ActiveCampaign and see what are their differences

MailChimp logo MailChimp

MailChimp is the best way to design, send, and share email newsletters.

ActiveCampaign logo ActiveCampaign

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
  • MailChimp Landing page
    Landing page //
    2023-10-10
  • ActiveCampaign Landing page
    Landing page //
    2023-07-09

  www.activecampaign.comSoftware by ActiveCampaign

MailChimp videos

WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)

More videos:

  • Demo - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • Review - Mailchimp Review: Pros and Cons

ActiveCampaign videos

ActiveCampaign Review: My Honest Opinion [2020 Version]

More videos:

  • Demo - ActiveCampaign Review / Demo: Is this marketing automation platform good, bad, or ugly?
  • Demo - ActiveCampaign Review & Demo

Category Popularity

0-100% (relative to MailChimp and ActiveCampaign)
Email Marketing
77 77%
23% 23
Email Marketing Platforms
Newsletter Marketing
85 85%
15% 15
Marketing Automation
48 48%
52% 52

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare MailChimp and ActiveCampaign

MailChimp Reviews

  1. A great platform for email marketing.

    It is most affordable marketing automation tool . It helps in all in one marketing platform that helps you manage and talk to your clients , customers and others.

    🏁 Competitors: zeta marketing platform, Salesforce Marketing Cloud
  2. Good tool for basic email newsletters

    Mailchimp has always been a good solution for sending campaign emails for e-commerce.

  3. Mailchimp - Nice Experience with email marketing campaign to use on it.

    This Mailchimp is a very nice email marketing platform to use it. I like its features and all functions for creating emails. It is the best tool to make design, send and share email newsletters.

    🏁 Competitors: Brevo, ActiveCampaign, SendGrid, MailerLite
    👍 Pros:    One of the best thing about mailchimp is, you can use for free and then purchase paid version if you like, no cc nothing required.
    👎 Cons:    Everything is alright, there is no cons

The 5 Best Email Marketing Software of 2023
Mailchimp emerges as a frontrunner in the email marketing arena. Its blend of user-friendly features, advanced capabilities, and an extensive array of templates position it as an invaluable asset for businesses of all sizes. While its pricing tiers could be a concern for some, the benefits it brings to the table undoubtedly outweigh the drawbacks.
11 Best Email Marketing Software for eCommerce in 2023
In the realm of email marketing for eCommerce, MailChimp stands as a time-tested and obvious choice. With its extensive experience in the industry, MailChimp has earned its reputation as an effective email automation platform that delivers exceptional results. This powerful tool comes equipped with a range of features, including auto-scheduling, A/B testing, email analytics,...
Source: www.getshow.io
10 Best Software for Creating Newsletters: Top Picks!
Sending and receiving feedback is easy with newsletter platforms like Mailchimp, Constant Contact, and especially Publicate. What makes a tool like Publicate unique is that it integrates with many email clients – Gmail, Outlook, and others.
Source: publicate.it
5 Best Newsletter Tools & Software for Engaging Emails
Mailchimp is a flexible newsletter platform developed to meet the distinct requirements of businesses. One of the best email platforms, it comes complete with drag-and-drop email generation, personalized templates, and stellar segmentation options to ensure users can produce effective content that appeals to their reader base.
Source: publicate.it
13 Best Email Marketing Software for Businesses in 2022
Another thing to boast about MailChimp is that they are one of the trusted brands, so your emails will never end up in the trash box. Email sent via MailChimp are sure to land in your users' inboxes. Here's an in-depth take on MailChimp pricing with all available plans and offers.

ActiveCampaign Reviews

The 5 Best Email Marketing Software of 2023
ActiveCampaign is a versatile email marketing software that provides a comprehensive suite of tools for businesses to create, automate, and optimize their email marketing campaigns. It goes beyond basic email marketing by offering features that support customer relationship management (CRM) and marketing automation.
10 best Manychat alternatives in 2024 (free & paid)
ActiveCampaign for Marketing is a platform that lets you tailor personalized touchpoints with customers, track their preferences and behavior, customize your campaigns based on the customer lifecycle across multiple platforms, and more.
Source: chatfuel.com
11 Best Email Marketing Software for eCommerce in 2023
ActiveCampaign, a powerful email marketing software for eCommerce, has solidified its position as a potent automation platform. With pre-designed templates and automation workflows, it streamlines email marketing efforts effectively. Notably, the platform's advanced segmentation capabilities provide nuanced targeting options for eCommerce businesses.
Source: www.getshow.io
12 Top Campaign Monitor Alternatives & Competitors
Summary: ActiveCampaign balances a long track record in the email marketing space with the best of both worlds in a fully automated email system that can easily transition to a full blown CRM if you need it. I love ActiveCampaign because it can SCALE from zero to large enterprise, without breaking the bank.
Best 12 Klaviyo Alternatives for Shopify
It offers you similar benefits as Klaviyo with slight differences. ActiveCampaign is an automation tool for e-commerce businesses. There is so much you can do with this tool. It is rated as one of the best alternatives for Klaviyo yet less pricey.
Source: adoric.com

Social recommendations and mentions

Based on our record, MailChimp seems to be more popular. It has been mentiond 85 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MailChimp mentions (85)

  • Design Newsletter Emails in Golang
    Have you ever wondered how newsletters from different companies and organisations work? Some companies use platforms like Mailchimp but if you're like me and want to understand what is going on and how to build yours so you have full control then follow along as we send a few custom newsletters to our subscribers. - Source: dev.to / 14 days ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Mailchimp — 500 subscribers and 1,000 emails/month free. - Source: dev.to / 3 months ago
  • How do I see what data is shared to Mailchimp despite not having an account with them?
    I am in the process of closing down my accounts with Intuit (Mint.com & Credit Karma). I've downloaded the appropriate data from them but was directed to contact Mailchimp.com to close my account there as well. The problem is that I've never actually had a mailchimp.com account. Source: 6 months ago
  • how I got customer onboarding right
    Hubspot, Mailchimp, Activecampaign, and any other classic email marketing software can be used to fill this need. Source: 8 months ago
  • Security in Code Reviews: Ensuring Secure and Robust Software Development
    Throughout 2022, Mailchimp and its partners were targeted by cybercriminals and suffered from several attacks. In January 2023, malicious actors managed to carry out a successful phishing attack and tricked at least one Mailchimp employee into exposing their credentials. - Source: dev.to / 9 months ago
View more

ActiveCampaign mentions (0)

We have not tracked any mentions of ActiveCampaign yet. Tracking of ActiveCampaign recommendations started around Mar 2021.

What are some alternatives?

When comparing MailChimp and ActiveCampaign, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

Pardot - Salesforce B2B marketing automation