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Lotame VS Google Tag Manager

Compare Lotame VS Google Tag Manager and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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Lotame logo Lotame

Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
  • Lotame Landing page
    Landing page //
    2023-10-05
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29

Lotame videos

+ Add

Lotame Cross-Device How Will it Benefit Your Business

More videos:

  • Review - Powering Maximum Audience Impact - Jeff Burak (Lotame)
  • Review - View Highlights from Lotame Ignite Americas 2018

Google Tag Manager videos

+ Add

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity

0-100% (relative to Lotame and Google Tag Manager)

Lotame

Google Tag Manager

Ad Networks
100 100%
Ad Networks
0% 0
Analytics
0 0%
Analytics
100% 100
Marketing Platform
100 100%
Marketing Platform
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using Lotame and Google Tag Manager. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Google Tag Manager seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Lotame mentions (0)

We have not tracked any mentions of Lotame yet. Tracking of Lotame recommendations started around Mar 2021.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

What are some alternatives?

When comparing Lotame and Google Tag Manager, you can also consider the following products

V12 Data - V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Clearbit - Clearbit provides Business Intelligence APIs

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

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