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Looker VS WordPress

Compare Looker VS WordPress and see what are their differences

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Looker logo Looker

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

WordPress logo WordPress

WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.
  • Looker Landing page
    Landing page //
    2023-10-11

Looker is a business intelligence platform with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

  • WordPress Landing page
    Landing page //
    2023-10-09

Looker features and specs

  • Powerful Data Modeling
    Looker uses LookML, a proprietary modeling language, making it possible to transform raw data into meaningful metrics and dimensions, providing deep insights without needing SQL expertise.
  • Ease of Use
    Its intuitive user interface enables non-technical users to create visualizations and reports with relative ease, reducing the workload on data teams.
  • Customization
    Looker offers extensive customization options for data exploration and visualization, allowing dashboards and reports to be tailored to specific user needs.
  • Embedded Analytics
    Provides robust capabilities for embedding analytics into applications or portals, broadening the scope of data-driven decision-making throughout the organization.
  • Real-time Data
    Supports real-time data analytics by querying live data, which ensures up-to-date insights and helps in making timely decisions.
  • Integrations
    Looker integrates seamlessly with a wide range of databases and cloud data warehouses, including Google BigQuery, Amazon Redshift, and Snowflake.

Possible disadvantages of Looker

  • Learning Curve
    LookML, while powerful, can be complex for beginners who are not already familiar with data modeling or SQL, resulting in a steep learning curve.
  • Cost
    Looker can be expensive, especially for small businesses, as pricing is typically based on the number of users and the data volume processed.
  • Performance
    Query performance can sometimes be slow, especially with complex data models and large data sets, which may impact the user experience.
  • Customization Constraints
    While Looker offers great customization, certain advanced customizations may require significant expertise and time, posing a potential barrier.
  • Limited Offline Capabilities
    Looker is primarily designed for online use, so it lacks robust offline capabilities, which can be a limitation for users who need access to data in situations without internet connectivity.

WordPress features and specs

  • User-Friendly
    WordPress is very intuitive and easy to use, which makes it accessible to users with minimal technical expertise.
  • Customization
    It offers a vast array of themes and plugins, allowing users to customize their websites extensively without any coding knowledge.
  • SEO-Friendly
    WordPress has numerous SEO features and plugins that can help websites rank higher in search engine results pages.
  • Community Support
    There is a large and active WordPress community that provides extensive documentation, forums, and third-party resources.
  • Scalability
    WordPress can grow with your business, as it supports both small blogs and large corporate websites.
  • Open Source
    Being an open-source platform, WordPress is free to use, and users can modify the source code to suit their needs.
  • Large Ecosystem
    WordPress offers one of the largest ecosystems of developers, themes, and plugins, providing a lot of options for site building.

Possible disadvantages of WordPress

  • Security Vulnerabilities
    WordPress is a popular target for hackers, which makes it susceptible to security issues if not properly maintained.
  • Maintenance
    Regular updates to the core software, themes, and plugins are necessary to keep the site secure and functioning correctly.
  • Performance
    Websites with many plugins or poorly optimized themes can suffer from slow loading times, impacting user experience.
  • Learning Curve for Advanced Features
    While basic use is straightforward, leveraging WordPress's full capabilities can require more advanced knowledge and learning.
  • Potential for Plugin Conflicts
    Installing multiple plugins from different developers can sometimes cause conflicts, leading to site instability or performance problems.
  • Customization Complexity
    Extensive customization may require coding knowledge in languages like PHP, HTML, and CSS, which can be a barrier for beginners.
  • Hosting Dependency
    Users need to purchase their own hosting services and manage that aspect, which may be complicated for non-technical users.

Looker videos

+ Add

Looker Review

More videos:

  • Tutorial - How To Use Looker as a Business User
  • Review - Looker Review - Off The Shelf Reviews

WordPress videos

+ Add

Users, beware.. avoid WordPress!* | WordPress Review

More videos:

  • Review - Wix vs Wordpress: Which platform is best in 2019?
  • Review - Wordpress.com Review: Good For Users Familiar with Wordpress

Category Popularity

0-100% (relative to Looker and WordPress)

Looker

WordPress

Data Dashboard
100 100%
Data Dashboard
0% 0
CMS
0 0%
CMS
100% 100
Business Intelligence
100 100%
Business Intelligence
0% 0
Website Builder
0 0%
Website Builder
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Looker and WordPress

Looker Reviews

Explore 7 Tableau Alternatives for Data Visualization and Analysis
Looker Studio, formerly Google Data Studio, is a user-friendly business intelligence tool that transforms raw data into interactive, customizable dashboards and reports. It integrates seamlessly with Google's ecosystem and supports various data sources, including Google Analytics and BigQuery. Looker Studio offers robust visualization capabilities and real-time collaborative...
Source: www.draxlr.com
Explore 6 Metabase Alternatives for Data Visualization and Analysis
To find the best Metabase alternative for your business, start by listing your specific requirements, such as customer support, data integrations, visualization options, user access controls, and budget. Compare these needs with the features of other BI tools like Draxlr, Tableau, Power BI, Looker, or Holistics. Once you've identified a few suitable options, take advantage...
Source: www.draxlr.com
5 best Looker alternatives
In this blog, we’ll dive into the best 5 Looker alternatives currently dominating the market. Whether you're seeking a Looker alternative with enhanced features, better pricing, or a more tailored fit for your analytics needs, this guide will help you discover BI tool that could be a perfect match for your business.
Source: www.draxlr.com
10 Best Alternatives to Looker in 2024
Exploring alternatives to Looker isn't just about finding a different tool; it's about uncovering solutions that better address your specific business challenges and operational workflows. Here, we highlight five areas where Looker's limitations might lead you to consider other options.
Source: www.sigmacomputing.com
6 Best Looker alternatives
So who are Looker’s competitors? Our top 5 Looker alternatives provide data visualisation and exploration for business intelligence but also offer lower price points, less of a learning curve, and more accessibility for your non-tech team.
Source: trevor.io

WordPress Reviews

  1. pat0rick
    Old legend

    There are many new platforms for creating websites nowadays. But I still use WP and it works well. A lot of plugins and templates. Easy to find a developer to customise theme. No monthly fees. So, I like it.

WordPress vs. Proprietary Site Builders: What to Know Before Starting a Website Development Project
WordPress: WordPress.org (not to be confused with WordPress.com) is an open-source content management system (CMS). When you build a website on WordPress, you own the code, the design, and the data. This means you can fully customize your site, transfer it to any hosting provider, and have complete control over all aspects of the website. The site can be hosted on any...
Source: blog.radwebhosting.com
Comparing 9 WordPress alternatives & competitors in 2024
WordPress is a popular website-building platform, but if you’re looking for different features and security, check out these nine WordPress alternatives.
Source: webflow.com
19 Best WordPress Alternatives in 2025
While WordPress is undeniably popular, it might not be the perfect fit for everyone. Here are the key differences between WordPress.com (hosted platform) and WordPress.org (self-hosted software) to help you understand more about WordPress and why you should look for an alternative website builder:
Source: www.pixpa.com
The 17 Best Wix Alternatives (2024) Who Else Can You Build Your Website With?
WordPress is the undisputed king of CMS or Content Management Systems. From blogs to online stores, there isn’t much you can’t do with this powerful website building solution. Keep in mind that WordPress comes in two versions: WordPress.org and WordPress.com.
Source: www.tooltester.com
Top 10 Web Content Management Systems
There is no doubt that when the conversation shifts to talking about the best CMS options WordPress is always going to be first. According to WordPress itself, nearly 35% of the entire web manages its content via its service, and that’s why it’s number 1 here. WordPress is open-source, which also makes it one of the best free CMS options as well. With a massive legion of...
Source: cloudzy.com

Social recommendations and mentions

Based on our record, WordPress seems to be a lot more popular than Looker. While we know about 782 links to WordPress, we've tracked only 14 mentions of Looker. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Looker mentions (14)

  • edit home page to add folder section
    Then in the "foldername" you can have 5 folders, each one for each of the groups. This means that when group1 enters looker.com, his default page will be the "foldername", which contains group1folder (he cannot see the rest of the folders if you have set the permissions correctly for each folder). Source: about 2 years ago
  • Stars, tables, and activities: How do we model the real world?
    Even if you want to make Wide Tables, combining fact and dimensions is often the easiest way to create them, so why not make them available? Looker, for example, is well suited to dimensional models because it takes care of the joins that can make Kimball warehouses hard to navigate for business users. - Source: dev.to / over 2 years ago
  • dbt for Data Quality Testing & Alerting at FINN
    We take daily snapshots of test results, aggregate them, and send Looker dashboards to the appropriate teams. - Source: dev.to / about 3 years ago
  • I'm a dev ID 10 T please help me
    Dashboard: I like to use Datastudio because it's easy (just like using google sheets), but you can also try out Looker. Source: over 3 years ago
  • The Data Stack Journey: Lessons from Architecting Stacks at Heroku and Mattermost
    For Growth and larger, I would recommend Looker. The only reason I wouldn't recommend it for the smaller company stages is that the cost is much higher than alternatives such as Metabase. With Looker, you define your data model in LookML, which Looker then uses to provide a drag-and-drop interface for end-users that enables them to build their own visualizations without needing to write SQL. This lets your... - Source: dev.to / over 3 years ago
View more

WordPress mentions (782)

  • Open Source: A Goldmine for Indie Hackers
    Open source software is built on the democratic idea that everyone should be able to inspect and contribute to the source code. Major projects like Linux, WordPress, and the Apache HTTP Server have shown how collaborative efforts can produce robust, scalable solutions. Indie hackers, often working with limited budgets, gain access to highly dependable tools such as Python and MySQL, which were originally developed... - Source: dev.to / 16 days ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / 18 days ago
  • Open Source: A Goldmine for Indie Hackers – Unleashing Creativity and Collaboration
    Open source software, defined by its openly accessible source code, has democratized software development like never before. Platforms and projects such as Linux Foundation supported Linux, WordPress, and the Apache HTTP Server have paved the way for innovation rooted in transparency and collaboration. Indie hackers, known for doing more with less, have found a goldmine in these community-supported projects. Not... - Source: dev.to / 3 months ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Platforms like WordPress combined with WooCommerce allow for seamless website and e-commerce management. - Source: dev.to / 3 months ago
  • Indie Hacking Success Stories with Open Source Licenses
    WordPress: The powerhouse behind over 40% of the web, WordPress’s success is deeply intertwined with the open source ethos. Licensed under GPL, WordPress has fostered a rich ecosystem filled with plugins and themes. This robust community engagement, underpinned by open source principles, underlines the importance of continuous user feedback and development. For developers looking to monetize their projects,... - Source: dev.to / 3 months ago
View more

What are some alternatives?

When comparing Looker and WordPress, you can also consider the following products

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

Sisense - The BI & Dashboard Software to handle multiple, large data sets.

WordPress.com - Create a free website or build a blog with ease on WordPress.com. Dozens of free, customizable, mobile-ready designs and themes. Free hosting and support.

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