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Local ID VS Simpli.fi

Compare Local ID VS Simpli.fi and see what are their differences

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Local ID logo Local ID

Local ID is a cloud-based Local Intelligence Platform that helps scale local marketing for the enterprise.

Simpli.fi logo Simpli.fi

Simpli.fi is a demand side platform (DSP) transforming unstructured data elements to valuable factors that aid in decision making.
Not present
  • Simpli.fi Landing page
    Landing page //
    2023-09-17

Local ID features and specs

No features have been listed yet.

Simpli.fi features and specs

  • Targeted Advertising
    Simpli.fi offers highly granular targeting capabilities, allowing marketers to reach specific audiences based on a variety of data points including location, behavior, and demographics.
  • Real-Time Bidding
    The platform provides real-time bidding (RTB) functionality, which can improve ad purchasing efficiency and potentially reduce costs by automating bids based on preset parameters.
  • Multi-Channel Solutions
    Simpli.fi supports various channels such as display, mobile, video, and social media, which helps create integrated campaigns across different platforms for a cohesive marketing strategy.
  • Dynamic Creative Optimization
    Offers dynamic creative optimization to tailor advertisements to individual users, enhancing engagement by delivering personalized content.
  • Detailed Analytics
    Provides comprehensive analytics and reporting tools that enable marketers to assess campaign performance and make data-driven decisions.

Possible disadvantages of Simpli.fi

  • Complexity of Platform
    The platform’s advanced features and capabilities might be overwhelming for new users, requiring a steep learning curve and significant time investment to master.
  • Cost Considerations
    While potentially cost-effective, some users might find the price point high, especially for small businesses or those with limited budgets.
  • Limited Support
    Some customers have reported that support and customer service can be limited, with slow response times affecting the resolution of issues.
  • Integration Challenges
    Integrating Simpli.fi with existing systems or other marketing tools might present technical challenges, requiring additional resources or expertise.
  • Privacy Concerns
    As with many digital advertising platforms, concerns about data privacy and user tracking persist, which can be a significant consideration for marketers and their audiences.

Local ID videos

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Review Dompet by Hey Local id

Simpli.fi videos

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Category Popularity

0-100% (relative to Local ID and Simpli.fi)

Local ID

Simpli.fi

Ad Networks
39 39%
Ad Networks
61% 61
Location Intelligence
0 0%
Location Intelligence
100% 100
Local Advertising
100 100%
Local Advertising
0% 0
Location Marketing
0 0%
Location Marketing
100% 100

User comments

Share your experience with using Local ID and Simpli.fi. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Simpli.fi seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Local ID mentions (0)

We have not tracked any mentions of Local ID yet. Tracking of Local ID recommendations started around Mar 2021.

Simpli.fi mentions (4)

  • Does anyone here know if Agility Ads is a reseller or a real DSP?
    The Blis platform allows you to geofence foot fall conversions and use custom polygons if you want to. I've done several campaigns using their self serve and it's pretty easy to work with. I'm pretty sure they built it on their own so it wouldn't be using simpli.fi based tech, based out of the UK I believe but they have a NYC office. Source: over 2 years ago
  • Does anyone here know if Agility Ads is a reseller or a real DSP?
    From what I found here they're just resellers. simpli.fi is basically the only company doing that goefence conversion zone tracking stuff that I know of in america. Source: over 2 years ago
  • Job Posting: Tracking Specialist for Simpli.fi (Google Analytics centric role)
    The AdOps Team at Simpli.fi, a leader in programmatic advertising, is expanding and now hiring an AdOps Tracking Specialist! To review the job description and apply please see our official company job posting: https://jobs.lever.co/simpli-2/ececc223-7bce-4f6b-bba5-75de45fc344d. Source: almost 4 years ago
  • DSP Self Serve for Small Biz
    One DSP that claims to specialize in hyper Geo targeting is simpli.fi. It says you can map out a geofence, but I'm not clear on the specifics on if they use 1P data or 3P, but worth checking into. Source: about 4 years ago

What are some alternatives?

When comparing Local ID and Simpli.fi, you can also consider the following products

DataSphere - DataSphere is a hyperlocal marketing platform offering turnkey technology, content and sales solutions for large media companies.

inMarket - inMarket is a beacon media platform enabling brands to connect with consumers via mobile at the right time and right place.

Locatify - Indoor and outdoor positioning apps

PlaceIQ - PlaceIQ provides location intelligence services that enable advertisers to reach mobile brand audiences for marketing activities.

OwnLocal - OwnLocal is the automated digital ad platform for local media. We take traditional ads and automatically turn them into digital marketing.

DataXu - Marketing analytics for brands and agencies.

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