Software Alternatives, Accelerators & Startups

Linktree VS Upstack Data

Compare Linktree VS Upstack Data and see what are their differences

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Linktree logo Linktree

Connect your audience to all of your content with just one link.

Upstack Data logo Upstack Data

The #1 Data Toolkit for First Party Marketing
  • Linktree Landing page
    Landing page //
    2024-05-22

Linktree is the launchpad to your latest video, article, recipe, tour, store, website, social post - everywhere you are online. Join over 10 million of the world's biggest influencers, creators, publishers and brands using Linktree in their marketing strategy.

  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10

UpStack Data is the #1 Data Toolkit for First Party Marketing. We enable e-commerce brands to identify, enrich and activate first party behavioral data to drive marketing efficiency and advertising results.

Our server-side tracking (CAPI) performs 35% better than the competition and 65% better than the standard Shopify integration. Leverage improved data for reaching broader, more performant audiences.

We provide comprehensive web analytics, multi-touch attribution reporting and advanced ad platform integrations and Meta CAPI, powered by our industry-leading identity resolution technology. We help Shopify brands and marketers leverage their first party data in a way that captures more revenue and drives profitable brand growth.

Linktree

Website
linktr.ee
$ Details
freemium $6.0 / Monthly (Linktree PRO ($60 USD paid annually))
Platforms
Google Chrome Web Amazon Poshmark Twitter Facebook Facebook Messenger Instagram TikTok Reddit Pinterest Byte Twitch LinkedIn
Release Date
2016 April
Startup details
Country
Australia
State
Victoria
City
Melbourne
Founder(s)
Alex Zaccaria
Employees
10 - 19

Upstack Data

$ Details
paid Free Trial
Platforms
Facebook Instagram TikTok Google Klaviyo
Release Date
2023 January
Startup details
Country
United States
State
Florida
Founder(s)
Michael Alt
Employees
1 - 9

Linktree features and specs

  • Ease of Use
    Linktree offers a simple and intuitive interface, making it easy for users to create and update their link profiles without needing technical skills.
  • Centralized Links
    It allows users to consolidate all their important links in one place, making it easier for followers to access various content through a single URL.
  • Customization Options
    Users can customize the appearance of their Linktree page to some extent, including themes and colors to match their brand identity.
  • Analytics
    Linktree provides analytics to track the performance of each link, giving users insights into what their audience is clicking on.
  • Integrations
    It integrates well with various social media platforms and other services, enhancing its utility and reach.
  • Free Tier
    Linktree offers a free version that includes basic functionalities, making it accessible for individuals or small businesses on a budget.

Possible disadvantages of Linktree

  • Limited Customization
    While there are some customization options, they are relatively basic. Users looking for extensive customization might find it lacking.
  • Subpar Mobile Experience
    Some users have reported that the mobile experience can be less satisfactory compared to the desktop version, potentially affecting user interaction.
  • Ads and Branding
    The free version includes Linktree branding and may display ads, which can be distracting or unappealing for professional use.
  • Pricing for Premium Features
    Some advanced features and deeper analytics are only available in the paid version, which might not be affordable for all users.
  • Security Concerns
    As with any third-party service, there are potential security risks. Users are dependent on Linktree’s security measures to protect their data.
  • Reliance on Third-Party Platform
    Users are dependent on the uptime and reliability of Linktree’s service. Any downtime or issues on Linktree’s end can affect accessibility to the links.

Upstack Data features and specs

  • Ditch GA4 with comprehensive web analytics
    Understand how visitors interact with your website, break down traffic sources by channel and referrer. Track web KPIs like revenue per session and session conversion rate in real time.
  • Improve attribution with cross-device, cross-browser user identification
    While the truth is that no attribution is 100% accurate, we have the highest accuracy among our competition. Leveraging the latest in identity resolution and cross-device tracking vastly improves upon simple UTM tracking.
  • Recover more abandoned carts with Upstack IDResolve
    Missed abandonment flow opportunity is a drag on growth. Our customers send,on average, 50% more abandonment messages than their competitors because we are able to trigger abandonment to known customers who appear "anonymous". This one feature has more ROI than the monthly subscription.
  • In Platform New Customer CPA and ROAS
    Report on NC-CPA and NC-ROAS directly in Meta ads dashboard.
  • Multi Touch Attribution accelerates media buying
    Deeply understand and analyze your most profitable channels so you can confidently double down on what is working and cut what is not
  • Advanced Cohort Analysis of LTV and AOV
    See your Customer Lifetime Value over time
  • Measure what matters with powerful analytics
    Track and Analyze hundreds of KPIs, broken down by marketing channel. Track improvements in RPV, LTV, CAC and CVR over days, weeks and year
  • All the features you love, half the cost
    We are a small bootstrapped team of data engineers, laser focused on building the meaty middle. No contracts, No sales people, No Venture Capital. Just delivering the features you want at 50% the cost.

Linktree videos

REVIEW | Use LINKTREE To Add More Links To Your INSTAGRAM BIO | EP 19

More videos:

  • Tutorial - What is Linktree
  • Review - HOW TO SET UP LINKTREE PRO | 2020

Upstack Data videos

No Upstack Data videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Linktree and Upstack Data)
Link Management
100 100%
0% 0
Marketing
0 0%
100% 100
Social Media Tools
100 100%
0% 0
Marketing Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Linktree and Upstack Data.

How would you describe your primary audience?

Upstack Data's answer:

The primary audience of UpStack Data consists of direct-to-consumer (DTC) e-commerce businesses, particularly those seeking to optimize their marketing performance and streamline data-driven decision-making. This includes brands leveraging platforms like Shopify, Klaviyo, and Meta’s Conversion API to improve their data integration and campaign effectiveness.

Who are some of the biggest customers of your product?

Upstack Data's answer:

Some of UpStack Data's notable customers include direct-to-consumer e-commerce brands and businesses leveraging Shopify and other online platforms. Examples of clients benefiting from their solutions include companies like Maelove Skincare, Aquarium Co-op, Perfect White Tee, and Lubuq.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution. No Gimmicks. No B.S. Actual results at a fraction of the cost.

What makes your product unique?

Upstack Data's answer:

UpStack Data is uniquely positioned to solve modern tracking and attribution challenges for e-commerce businesses by leveraging server-side tracking, first-party data utilization, and seamless integration with major ad platforms like Facebook, Google Ads, and TikTok. Its tools restore tracking accuracy compromised by privacy updates like iOS14, while its advanced attribution models demystify ad analytics and optimize Return on Ad Spend (ROAS). The platform’s no-code implementation makes it accessible to businesses of all sizes, and its dedicated onboarding support ensures effective adoption. By combining cutting-edge technology with a focus on privacy compliance and user-friendly design, UpStack empowers businesses to enhance marketing efficiency and data-driven decision-making

What's the story behind your product?

Upstack Data's answer:

In 2018, while leading the Data Infrastructure development at GiddyUp—where he helped scale over $500M in yearly GMV on Shopify—Michael had a breakthrough. He noticed how even high-volume brands were battling piecemeal analytics, disjointed customer insights, and inefficient ad spend. If GiddyUp could harness data to drive such massive growth, why couldn’t more mid-market eCommerce brands tap into the same methodology? That realization became the spark for Upstack Data, born from the idea that advanced data solutions should be accessible to every online business aiming for exponential growth.

Which are the primary technologies used for building your product?

Upstack Data's answer:

UpStack Data is built on technologies and techniques focused on improving data-driven marketing through advanced identity resolution, first-party data tracking, and real-time analytics. Their platform integrates deeply with systems like Shopify and Klaviyo to optimize marketing workflows and enhance attribution.

Key components of their tech stack include: * Identity Resolution: UpStack uses proprietary methods, like ResolveID, to unify fragmented buyer journeys across devices and sessions, enhancing data quality for marketing platforms such as Meta, Google, and TikTok. * First-Party Data Tracking: A robust server-side tracking system replaces outdated methods, improving event match quality and campaign performance. * Advanced Analytics Tools: Their platform enables real-time KPI tracking and cohort analysis to measure metrics like customer lifetime value (LTV) and cost per acquisition (CPA). * Data Enrichment and Integration: Technologies for integrating data across platforms (e.g., Klaviyo enrichment) ensure comprehensive insights for improving conversion and retention efforts​.

UpStack Data focuses on providing cost-effective, streamlined solutions without reliance on complex setups or third-party data, aligning with modern data stack principles for scalability and efficiency.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Linktree and Upstack Data

Linktree Reviews

  1. Julio Ballardo
    · Sales at Dangelo Co. ·
    Simple tool for simple tast

    I've been Using Linktree for a few years now and while I needed a simple list of all my links, it did fine.

    But when I decided to make changes, I quickly realized that there's simply no tools for my need. You cannot add even simple text or an image. Customization is really limited in general.

    So, if you're looking for something more than just a list of links, you should keep looking,

    🏁 Competitors: Taplink.at
    👍 Pros:    Easy to use|Intuitive
    👎 Cons:    Limited features

10 ContactInBio alternatives to optimize your Instagram in 2025
The alternative most similar to ContactInBio is Linktree. Like ContactInBio, Linktree lets you create a landing page with multiple links. You can customize that page to match your brand, track the performance of links over time, and accept payments through Square or PayPal.
Source: www.jotform.com
Best Linktree Alternatives of 2024
Linktree is the most popular Link In Bio tool out there. It has more than 50 million users around the world. Everybody knows the name. But, as it usually goes, the most popular tool is not the best one. In 2024, there are many Link In Bio tools that outperform Linktree in every area.
Linktree vs Carrd [Comparison Table Inside]
Linktree boasts a wide range of integrations, making it incredibly functional for businesses and influencers who want to connect their audience to different platforms. From social media channels to payment gateways, Linktree has built-in integrations for popular apps like Instagram, Twitter, Mailchimp, Google Analytics, Shopify, PayPal, and even Zapier for automation. If you...
Linktree vs Lnk.Bio: Which One Is Better?
In today’s digital age, if you’re active on social media or run an online business, you know how important it is to have a strong online presence. With only one bio link available on platforms like Instagram or TikTok, tools like Linktree and Lnk.Bio have become game-changers. They help you share multiple links with your audience through a single, easy-to-navigate landing...
Linktree vs Shorby: Complete Comparison
Linktree offers a straightforward approach to customization. With its free version, you get access to a limited set of design options, including simple color themes and button styles. However, the Pro version offers more variety, with advanced customization options like animated backgrounds, custom fonts, and the ability to remove Linktree branding. This gives users more...

Upstack Data Reviews

We have no reviews of Upstack Data yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Linktree seems to be more popular. It has been mentiond 140 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Linktree mentions (140)

  • I Found Perfect CMS after Years of Trial and Error
    As with any CMS I come across, I try to use it with an application. This time I decided to use Astrolink, a minimal alternative to Linktree. You can check it out on a demo page, or see it's details in Astro theme catalog. - Source: dev.to / about 2 months ago
  • A link site of your very own
    When I first wrote about my pointless personal side projects a few months ago, I used the software I had written to generate my own link site (like a LinkTree clone) as an example. - Source: dev.to / 6 months ago
  • Show HN: Pinkary.com – one link for all your socials
    Seems like there are some tools that pretty looks like this out there. One of the ex: https://linktr.ee/. - Source: Hacker News / about 1 year ago
  • Top 25+ Javascript Projects for Beginners with Source Code Github [2024 Latest Project]
    This is the clone of LinkTr.ee, those who don’t want to use LinkTr.ee can use this static application to share links with the audience. It is built using HTML, CSS, JS, and a little bit of node.js. - Source: dev.to / over 1 year ago
  • Jauks & ElmyX - Flipside
    I've added it to my (newly created) playlist (both on Spotify and YouTube Music), The E-Scape! Both playlists (YT and Spotify) are linked to at the top of my linktr.ee:. Source: over 1 year ago
View more

Upstack Data mentions (0)

We have not tracked any mentions of Upstack Data yet. Tracking of Upstack Data recommendations started around Dec 2024.

What are some alternatives?

When comparing Linktree and Upstack Data, you can also consider the following products

Carrd - Simple, responsive one-page site creator.

Linkin.bio by Later - Add one link in your Instagram bio—drive traffic anywhere.

ContactInBio - Offer More Contact Options To Your Followers

Lnk.Bio - Life's a link

Beacons - Monetize your TikTok, Twitter, and Instagram bio links

Taplink.at - Turn your link in bio into a navigation hotspot with Taplink's professional templates and drag-and-drop functionality.