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LinkedIn Sales Navigator VS OnAudience.com - Data Management Platform

Compare LinkedIn Sales Navigator VS OnAudience.com - Data Management Platform and see what are their differences

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LinkedIn Sales Navigator logo LinkedIn Sales Navigator

Sales tool for LinkedIn users.

OnAudience.com - Data Management Platform logo OnAudience.com - Data Management Platform

Big Data Platform. OnAudience.com enriches and monetizes your data. It is the only platform that successfully converts Big Data into revenues.
  • LinkedIn Sales Navigator Landing page
    Landing page //
    2023-06-19
  • OnAudience.com - Data Management Platform Landing page
    Landing page //
    2022-10-28

LinkedIn Sales Navigator features and specs

  • Advanced Lead and Company Search
    Sales Navigator provides sophisticated search capabilities to find leads and companies with precision, tailored to specific criteria such as industry, job function, and geography.
  • Lead Recommendations
    The platform offers automated and personalized lead recommendations based on your preferences and past interactions, helping you discover potential clients you might have overlooked.
  • CRM Integration
    Sales Navigator can be integrated with popular CRM systems like Salesforce, making it easier to manage leads and synch profiles and activities between platforms.
  • InMail Messaging
    It provides users with a certain number of InMail credits, enabling them to directly message prospects even if they are not connected, which opens up more avenues for outreach.
  • Extended Network Visibility
    Users can see more detailed information about profiles beyond their immediate network, including second and third-degree connections, facilitating better relationship-building and networking.
  • Real-time Insights and Activity Updates
    Sales Navigator offers real-time updates on your saved leads and accounts, including job changes, company news, and shared content, which can be crucial for timely engagement.

Possible disadvantages of LinkedIn Sales Navigator

  • Cost
    Subscriptions can be expensive, especially for small businesses or individual sales professionals, with plans starting at a few hundred dollars per year.
  • Learning Curve
    The platform can be somewhat complex and may require a significant time investment to learn and use effectively, especially for those not familiar with advanced LinkedIn features.
  • InMail Limitations
    The number of InMail messages you can send is limited by your subscription level, which might restrict outreach capabilities for active sales teams.
  • CRM Sync Issues
    While Sales Navigator integrates with CRMs, some users might experience occasional synchronization issues or data mismatches, requiring additional manual data entry.
  • Overwhelming Volume of Data
    The sheer amount of data available can be overwhelming and might lead to decision paralysis if not managed effectively through careful targeting and filtering.
  • Dependence on LinkedIn Usage
    The tool is highly reliant on LinkedIn's network and user activity. If the target audience is not active on LinkedIn, the effectiveness of Sales Navigator diminishes significantly.

OnAudience.com - Data Management Platform features and specs

  • Comprehensive Data Management
    OnAudience.com offers a robust data management platform that enables businesses to collect, analyze, and utilize large volumes of data effectively. This comprehensive solution supports targeted marketing and enhanced decision-making.
  • Third-party Data Integration
    The platform allows for seamless integration with third-party data sources, increasing the richness and depth of audience insights. This integration enhances the ability to create precise audience segments.
  • User-Friendly Interface
    OnAudience.com provides a user-friendly interface that makes it easy for marketers and data analysts to navigate the platform and utilize its features without requiring extensive technical knowledge.
  • Advanced Analytics Tools
    The platform includes advanced analytics tools that enable users to gain deep insights into their audience data. These tools help in identifying trends and patterns that can be leveraged for strategic planning.

Possible disadvantages of OnAudience.com - Data Management Platform

  • Cost Considerations
    The platform may present cost challenges for smaller businesses or startups due to its pricing structure, which could be more suitable for larger enterprises with more substantial budgets.
  • Data Privacy Concerns
    As with any data management platform, there are inherent data privacy concerns. Businesses need to ensure compliance with data protection regulations like GDPR when using OnAudience.com.
  • Complex Setup Process
    While the platform is feature-rich, the initial setup and integration process can be complex and time-consuming, requiring adequate technical expertise or support.
  • Dependency on Third-party Data Quality
    The effectiveness of the platform's audience insights is dependent on the quality of integrated third-party data, which can vary and impact the accuracy of resulting analytics.

Analysis of LinkedIn Sales Navigator

Overall verdict

  • LinkedIn Sales Navigator is generally seen as a good investment for sales teams looking to leverage social selling and build stronger, data-driven connections with potential clients. It offers a wide range of features designed to enhance sales prospecting and relationship-building efforts.

Why this product is good

  • LinkedIn Sales Navigator is considered a valuable tool for sales professionals due to its advanced search capabilities, lead recommendations, and personalized algorithms that help users identify and connect with potential prospects on LinkedIn. It provides in-depth insights and updates about leads and accounts, which can enhance sales strategies and relationships with clients. Additionally, its integration with CRM systems and other sales tools makes it a seamless part of a sales workflow.

Recommended for

    LinkedIn Sales Navigator is recommended for sales professionals, business development teams, and organizations of all sizes looking to enhance their prospecting strategies and those aiming to establish a strong presence and network on LinkedIn. It's also beneficial for companies seeking tools that can integrate with their existing CRM systems for a streamlined sales process.

LinkedIn Sales Navigator videos

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Why I Stopped Using LinkedIn Sales Navigator

More videos:

  • Review - Quit Wasting Your Money - Use LinkedIn Sales Navigator Effectively
  • Tutorial - How to Use LinkedIn Sales Navigator to Generate Leads?

OnAudience.com - Data Management Platform videos

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Category Popularity

0-100% (relative to LinkedIn Sales Navigator and OnAudience.com - Data Management Platform)

LinkedIn Sales Navigator

OnAudience.com - Data Management Platform

Sales Tools
100 100%
Sales Tools
0% 0
Ad Networks
0 0%
Ad Networks
100% 100
Lead Generation
100 100%
Lead Generation
0% 0
Small Business
0 0%
Small Business
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare LinkedIn Sales Navigator and OnAudience.com - Data Management Platform

LinkedIn Sales Navigator Reviews

11 Apollo.io Alternatives and Competitors 2024
LinkedIn Sales Navigator is often seen as a competitor to Apollo.io. It’s a platform for building prospecting lists.
Source: evaboot.com
Top 26 Lead Generation Companies of 2023
Do you need a powerful B2B lead generation platform that lets you leverage LinkedIn’s professional community of more than 700 million members? Then it’s high time you get your hands on LinkedIn Sales Navigator.
Source: salespanel.io
Top 13 ZoomInfo Alternatives
ProsSalesforce integration. Allows for filtering company searches with very specific criteriaConsDoesn’t have a lot of data on smaller companies. Sometimes shows info that is not consistent with companies’ LinkedIn accountsEase of useCompany Search Module makes it easy to search for companies. Clean UI that is easy to navigate and learn quicklyPricingBy quote. No free trial...
Source: taskdrive.com

OnAudience.com - Data Management Platform Reviews

We have no reviews of OnAudience.com - Data Management Platform yet.
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Social recommendations and mentions

Based on our record, LinkedIn Sales Navigator seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

LinkedIn Sales Navigator mentions (4)

  • LinkedIn
    Try Sales Nav tool. Simple to integrate https://business.linkedin.com/sales-solutions/sales-navigator. Source: almost 2 years ago
  • LinkedIn Premium
    Skip Premium and get Navigator. It's an easy tool to find the power within a company, engage leaders, and get more robust company information/news. I use this on a regular basis to engage my peers within our clients and stay on top of their company news - https://business.linkedin.com/sales-solutions/sales-navigator. Source: almost 2 years ago
  • How to Automate LinkedIn to Get Rid of the Boring Stuff
    If you’re using LinkedIn for business purposes, you’ll likely want to start by finding people who could benefit from your products or services. Since you’ll likely be looking for people in a specific industry or who work in a specific field, you can use tools like LinkedIn’s advanced search feature or LinkedIn Sales Navigator to search for people based on their name, industry or location. Once you’ve found the... - Source: dev.to / over 2 years ago
  • LinkedIn is a cringefest but it works for B2B startups - Here's what you need to do to generate leads and get clients
    Https://business.linkedin.com/sales-solutions/sales-navigator - LinkedIn Sales Navigator is worth it for the search functionality. The LSN messages are worth close to zero. They just don't convert. So I wouldn't recommend buying it if you wanted to send more messages. Source: about 4 years ago

OnAudience.com - Data Management Platform mentions (0)

We have not tracked any mentions of OnAudience.com - Data Management Platform yet. Tracking of OnAudience.com - Data Management Platform recommendations started around Mar 2021.

What are some alternatives?

When comparing LinkedIn Sales Navigator and OnAudience.com - Data Management Platform, you can also consider the following products

ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.

Clearbit - Clearbit provides Business Intelligence APIs

DiscoverOrg - DiscoverOrg is an IT sales intelligence platform providing technology marketers access to data, IT org charts, and real time projects.

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

DataXu - Marketing analytics for brands and agencies.

InsideView - InsideView aggregates and curates all the company and contact data, news and social insights, and professional connections you need to do business better.

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