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Linkedin Display Ads VS Apollo.io

Compare Linkedin Display Ads VS Apollo.io and see what are their differences

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  3. » Reviews
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Linkedin Display Ads logo Linkedin Display Ads

LinkedIn Display Advertising allows user to reach a network of more than 433M professionals while targeting only the audience the user care about.

Apollo.io logo Apollo.io

Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.
  • Linkedin Display Ads Landing page
    Landing page //
    2023-03-25
  • Apollo.io Landing page
    Landing page //
    2023-05-08

Linkedin Display Ads features and specs

  • Targeted Advertising
    LinkedIn Display Ads allow advertisers to target specific audiences based on job titles, industries, company size, and other professional criteria, leading to a higher relevance and engagement rate.
  • Professional Audience
    LinkedIn has a user base of professionals and decision-makers, making it ideal for B2B marketing campaigns and reaching an audience that is more likely to be interested in business-related products and services.
  • Enhanced Brand Visibility
    LinkedIn Display Ads can significantly enhance brand visibility among professionals, aiding in establishing brand recognition and credibility in the industry.
  • Customizable Formats
    The platform offers various ad formats, such as single image ads, carousel ads, and video ads, providing flexibility and creativity in how you present your message.
  • Analytics and Reporting
    LinkedIn provides detailed analytics and reporting features that help advertisers track the performance of their ads, optimize their campaigns, and measure ROI effectively.

Possible disadvantages of Linkedin Display Ads

  • Higher Cost
    Compared to other social media platforms, LinkedIn Display Ads can be more expensive, which might not be suitable for smaller businesses with limited marketing budgets.
  • Ad Fatigue
    As with any display advertising, there is a risk of ad fatigue where users become less responsive to ads due to overexposure, potentially leading to diminishing returns over time.
  • Limited Reach Outside Professional Network
    While LinkedIn is excellent for reaching professionals, its scope is limited when targeting a broader, non-professional audience compared to platforms like Facebook or Instagram.
  • Complex Campaign Management
    Creating and managing effective LinkedIn Display Ads campaigns can be complex and time-consuming, often requiring a deeper understanding of the platform and its targeting capabilities.
  • Ad Approval Process
    LinkedIn has a stringent ad approval process which can sometimes delay the launch of campaigns or require multiple adjustments before an ad can go live.

Apollo.io features and specs

  • Comprehensive Database
    Apollo.io offers a vast and up-to-date contact database, which is ideal for lead generation and sales prospecting.
  • Advanced Search Filters
    The platform provides powerful filtering options that allow users to narrow down potential leads by various criteria, making it easier to target specific audiences.
  • Integration Capabilities
    Apollo.io integrates seamlessly with popular CRM tools like Salesforce and HubSpot, streamlining the workflow for sales teams.
  • Email Tracking
    The email tracking feature helps sales teams monitor engagement and follow up effectively, thereby increasing the chances of closing deals.
  • Customization and Automation
    Users can customize outreach templates and automate follow-up sequences, improving efficiency and ensuring consistent communication.

Possible disadvantages of Apollo.io

  • Pricing
    The platform can be expensive, especially for small businesses or startups with limited budgets.
  • Data Accuracy
    Some users report that contact information can occasionally be outdated or inaccurate, leading to ineffective outreach.
  • Learning Curve
    The platform's extensive features may require a significant amount of time to learn and utilize effectively, posing challenges for new users.
  • Support Limitations
    Customer support may not be as responsive or comprehensive as some users would like, potentially leading to delays in issue resolution.
  • Overdependence on Technology
    Relying too much on the platform's automation features can sometimes lead to reduced personalization in outreach efforts, which can affect engagement.

Linkedin Display Ads videos

No Linkedin Display Ads videos yet. You could help us improve this page by suggesting one.

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Apollo.io videos

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Free software to find email addresses - apollo.io review

More videos:

  • Review - “Feature Fatigue Kills UX” by Lily Chen, senior software engineer at Apollo.io

Category Popularity

0-100% (relative to Linkedin Display Ads and Apollo.io)

Linkedin Display Ads

Apollo.io

Marketing
100 100%
Marketing
0% 0
Lead Generation
0 0%
Lead Generation
100% 100
Ad Networks
100 100%
Ad Networks
0% 0
Sales Tools
0 0%
Sales Tools
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Linkedin Display Ads and Apollo.io

Linkedin Display Ads Reviews

We have no reviews of Linkedin Display Ads yet.
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Apollo.io Reviews

11 Apollo.io Alternatives and Competitors 2024
FAQWhat’s better than Apollo.io?What Apollo.io competitors are better for lead generation? What is Apollo.io used for?
Source: evaboot.com
Top 15+ Apollo.io Competitors & Alternatives [2024]
Unlike some other Apollo.io competitors, Reply is also great for engaging potential customers. The platform boasts multichannel outreach options and cloud calling. You can also use it to send personalized outreach, including videos created on Vidyard.
Source: www.kaspr.io
15 Best Apollo.io Alternatives to Find Verified B2B Leads (2024)
FindThatLead is affordable, with plans for individuals and small teams. If you just need the basic contact details for leads, FindThatLead is a practical alternative to look at instead of Apollo.io.
Source: www.saleshandy.com

Social recommendations and mentions

Based on our record, Apollo.io seems to be a lot more popular than Linkedin Display Ads. While we know about 63 links to Apollo.io, we've tracked only 3 mentions of Linkedin Display Ads. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Linkedin Display Ads mentions (3)

  • Why Social Media Is So Addicting? [Scientific Citations]
    LinkedIn: https://business.linkedin.com/marketing-solutions/ads. Source: almost 3 years ago
  • 5 Powerful LinkedIn Marketing Tips (That Actually Work)
    In short, LinkedIn marketing is a fantastic marketing approach for any business to grow substantially. Here are some techniques to use LinkedIn effectively in your social media marketing strategy. Source: about 3 years ago
  • RudderStack Cloud Extract Makes Cloud-to-Warehouse Pipelines Easy
    Another common silo is your customer master data, frequently stored in Salesforce. Another could be around your paid advertising campaigns with data residing in Google Ads, Facebook Ads, and LinkedIn Ads. It only gets more complicated and siloed the more tools you use. Bringing all of these different types of customer data into one place is incredibly difficult, but if you can do it, your analysis can be deeper... - Source: dev.to / over 3 years ago

Apollo.io mentions (63)

  • Lead Generation
    Apollo.io seems popular for cold email. Source: over 1 year ago
  • Senior front end developer salary
    FAAANGM + ATlassian/Uber and similar product based companies 85 lacs - 1.1 cr Startups like coinbase / apollo.io / rippling 80+. Source: over 1 year ago
  • Anything Better Than Apollo.io?
    Their data seems pretty good and their features are awesome, but they had a couple of glitches this week that are annoying me. I know they seem to be the best, but has anyone bested them yet? Curious if there's anything out there that's better than Apollo.io. Source: almost 2 years ago
  • how to get Email Contacts
    Tons of options: apollo.io is popular and affordable. If you're looking for recently funded company contact info, saasydb.com is good. Source: almost 2 years ago
  • LinkedIn Sales Nav worth it or overrated?
    I agree with most people here in that its invaluable. Especially when paired with some other tools like apollo.io and autobound.ai. Source: almost 2 years ago
View more

What are some alternatives?

When comparing Linkedin Display Ads and Apollo.io, you can also consider the following products

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Hunter.io - Find all the email addresses related to a domain

Google Ads - Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.

ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.

Convert.ai - Generates quality B2B sales meetings with personalized AI outreach

Lusha - Search less. Sell more.

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