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Latana VS Tableau Prep

Compare Latana VS Tableau Prep and see what are their differences

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

Tableau Prep logo Tableau Prep

Tableau Prep is comprised of two products: Prep Builder and Prep Conductor.
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

  • Tableau Prep Landing page
    Landing page //
    2023-09-25

Latana videos

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Tableau Prep videos

Tableau Prep Review [A Overview of Tableau Prep with Examples]

More videos:

  • Review - What is Tableau Prep? | A Tableau Prep Overview
  • Review - Tableau Prep Hands-on Training

Category Popularity

0-100% (relative to Latana and Tableau Prep)
Data Dashboard
30 30%
70% 70
Business & Commerce
100 100%
0% 0
Data Transformation
0 0%
100% 100
Office & Productivity
30 30%
70% 70

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Latana and Tableau Prep

Latana Reviews

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Tableau Prep Reviews

Free Data Science Tools for Students and Educators in 2020
Tableau is one of the best data visualization tools ever! If you have an educational email, please go ahead with the link above and get this awesome tool for free! You will get free one-year Tableau licenses of Tableau Desktop and Tableau Prep. Then, renew it yearly.

Social recommendations and mentions

Based on our record, Latana seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

Tableau Prep mentions (0)

We have not tracked any mentions of Tableau Prep yet. Tracking of Tableau Prep recommendations started around Mar 2021.

What are some alternatives?

When comparing Latana and Tableau Prep, you can also consider the following products

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Alteryx - Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Datameer - An all-in-one data transformation platform for exploring, preparing, visualizing, monitoring, and cataloging Snowflake insights.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.

Trifacta - Data Transformation Platform.