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Latana VS PayScale

Compare Latana VS PayScale and see what are their differences

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

PayScale logo PayScale

PayScale is an online salary, benefits and compensation information platform.
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

  • PayScale Landing page
    Landing page //
    2023-10-06

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PayScale videos

PayScale Overview

Category Popularity

0-100% (relative to Latana and PayScale)
Data Dashboard
100 100%
0% 0
HR
0 0%
100% 100
Business & Commerce
100 100%
0% 0
HR Tools
0 0%
100% 100

User comments

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Social recommendations and mentions

Based on our record, PayScale seems to be a lot more popular than Latana. While we know about 86 links to PayScale, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

PayScale mentions (86)

  • Varonis
    Some research on glassdoor and payscale.com tell me that the pay for entry-level tech support will be around 23k. Sorry I can't be any more help than that. Source: 12 months ago
  • Cloud Computing or Cyber
    You will likely get a better sense for what the wages look like at someplace like payscale.com, or perhaps glassdoor.com. Last time I checked a year or so ago, cloud computing engineers made 10-15% more than cybersecurity specialists, but it definitely depends on areas of specialization. No clue about the saturation of the market for cybersecurity, except the anecdotal evidence that a friend of mine who is a... Source: 12 months ago
  • Can I get job by learning CAD?
    CAD also boosts career chances. CAD designers, drafters, engineers, and consultants can work. CAD professionals earn well. CAD designers in India earn between INR 3 LPA and INR 12 LPA, based on experience and expertise, according to payscale.com. Source: 12 months ago
  • Need some help with pay
    There are a few websites like payscale.com out there that can help you answer these questions. Source: about 1 year ago
  • My 8 months pregnant breadwinning wife built this company’s website and is being slowly replaced because she’s about to need extended leave
    Your wife needs to apply for other jobs and go on a site like payscale.com to get a good sense of what she should realistically ask for based on her experience, certifications, and where you're both living. Or heck, just look at sites like indeed.com where there's a higher rate of job postings that have salary information. Source: about 1 year ago
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What are some alternatives?

When comparing Latana and PayScale, you can also consider the following products

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Salary.com - A compensation and human resource management solutions application.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

CompensationXL - Flexible, Affordable, Compensation Planning Automation

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.

Talentsoft - Talentsoft puts employees’ professional growth at the heart of your company’s HR processes with flexible cloud-based talent-management and digital learning software.