Latana
AdMeter
Tercept Unified Analytics
Pega Marketing
GreyMetrics
Geckoboard
Morphio
Dasheroo
Parse
Firebase
AWS Amplify
Back4App
AnyPresence
AWS Mobile Services
Kumulos
Supabase
We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
Latana ParseBased on our record, Parse seems to be a lot more popular than Latana. While we know about 20 links to Parse, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
Backend as a Service (BaaS) goes back to early 2010’s with companies like Parse and Firebase. These products integrated everything a backend provides to a webapp in a single, integrated package that makes it easier to get started and enables you to offload some of the devops maintenance work to someone else. - Source: dev.to / 4 months ago
Parse Server is a great way to quickly spin up a backend for your project. Parse is a Node based utility that sits on top of ExpressJS. - Source: dev.to / over 1 year ago
You can try https://parseplatform.org/, it is self-hosted if you need. And also there are a number of cloud services with compatible API, like https://www.back4app.com/ It has dart-friendly generated API client, much simpler than firebase and is built on top of postgresql and mongodb. Source: almost 2 years ago
Not to crash the party or anything. Supabase is great and all but in terms of feature completeness and getting actual products built, it doesn't come close to Parse[0]. Same with Appwrite. Both of these are very popular but they either lack essential features or have them behind a subscription wall. For example, the OSS version of Supabase (last I checked) doesn't include the edge functions which are really... - Source: Hacker News / almost 2 years ago
I was regular user of Parse and after it became open-source I have built around 5-6 projects using Parse, two of them is with Flutter, but that's 1-2 years ago, and back then their Flutter SDK was a bit weak and unofficial, but currently Flutter SDK became official and I am about to start a new project, now I am considering another option AppWrite. Anyone used both and let me know how AppWrite compares to Parse?... Source: almost 2 years ago
AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.
Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.
Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.
AWS Amplify - JavaScript library for app development using cloud services
Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.
Back4App - Low code backend to build apps faster and scale easily.